Chapter 1005
Extra: Life's lows are nothing to fear; a comeback from the bottom is entirely pos
Chen Yin's publicity plan did indeed impress Lu Yanhe.
Lu Yanhe kept telling Linghe that every movie is different, and if you use a template-based promotional approach, you will definitely fail to convey the points that truly move the audience.
Due to the timing of the Spring Festival film season, every movie needs to be released in large quantities, which is unavoidable. However, if you therefore ignore the core selling points of the movie and fail to attract those who wouldn't normally go to the cinema, then its success will truly depend on luck.
It remains to be seen whether luck will allow this movie to gain a large following, and whether that support will actually grow into a stream or even a river.
Lu Yanhe did not want to rely on luck.
Compared to luck, Lu Yanhe believes that the professional competence of each department is more important.
This is something that can withstand the heat of summer and the cold of winter.
This promotional plan could even be developed into a profitable content product.
Lu Yanhe's endorsement of "Bai Xing" stationery has been deeply intertwined with him over the years.
From endorsements to the development of IP derivatives, "Bai Xing" has always been at the forefront due to the convenience of the stationery category, reaping many benefits.
This time, when Linghe was filming "Flying Colors," Baixing, as the primary sponsor, directly secured the display space for the stationery used by the students in the film with a sponsorship fee of 800 million yuan.
The sponsorship of 800 million yuan was done without any promotional slogans or close-up shots of the logo.
When Chen Yin presented this interview proposal to Baixing to discuss sponsorship, Baixing offered a sponsorship fee of 2000 million yuan without hesitation.
There was almost no internal conflict or discussion among them.
What a joke! Interviews with a group of high school graduates who defied the odds, and promotional material for the movie "The Underdog's Comeback"—given Linghe and Tiaoqilai's track record in advertising and marketing over the years, Baixing is absolutely confident that these interview videos will create a huge stir among students and parents.
It's easy to imagine that almost all students and parents will see these interview videos.
This is not an exaggeration at all. "Flying Colors: Comeback" is a movie, but the protagonists of these interview videos are real people who made a comeback after failing the college entrance examination.
If Baixing's logo doesn't appear here, then it's another stationery brand.
Baixing would never allow such a thing to happen.
As the leading stationery brand in China, Baixing primarily targets the student market, and its dominant position is not to be challenged.
In fact, after Chen Yin presented this publicity plan, people from all departments of Linghe realized the traffic value behind it.
The story of a student who defied the odds in the college entrance exam: Lu Yanhe personally spearheads the charge.
Perhaps none of the films released during the entire Spring Festival season were as popular as this interview segment.
The team behind "Jump Up" was personally responsible for designing the questions and promotional copy. The director, screenwriter, cinematographer, art director, and other behind-the-scenes team members were invited to appear on camera as guests for interviews.
The first episode was released fifteen days before the official release date on Chinese New Year's Day.
Lu Yanhe, Lin Yu, Li Pengfei, and their homeroom teacher Liu Qin appeared on camera together. This episode's interviewer was director Wu Chi.
Shortly after the video begins, a subtitle appears: "The team that wrote the questions for this interview includes Lu Yanhe's wife, Chen Siqi."
Upon seeing this, a group of people typed "666".
They know how to have fun.
Other film promotion teams were at a loss when they saw this.
How do you play this?
Behind them was a black curtain with the "Bai Xing" logo and the words "Life is not afraid of the lows, you can rise from the bottom" hanging on it.
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"When I think back to my senior year of high school, my deepest impression is the bus I took to school every day," Lu Yanhe said with a smile. "Especially in winter, when it was still dark when I went out, the future seemed bleak. At that time, as you all know, I was facing the situation of having to terminate my contract with the company. If I failed the college entrance examination, I would have nowhere to go. But it wasn't exactly a do-or-die situation. I knew I could do well on the exam."
Li Pengfei pointed at Lu Yanhe and said, "This guy is too beastly. Looking back now, he was only 18 years old at the time and had a stronger will than I am now, almost 30. He never slacked off and never doubted himself. Teacher Liu, do you think he is very abnormal? Which student doesn't have self-doubt at times? He didn't."
Liu Qin said with a smile, "He really worked very hard. I was worried for him at the time."
Lin Yu: "That's what I admire most about him. During my senior year of high school, my emotions were constantly fluctuating, and it was hard for me to maintain a stable mindset. Yan He, do you remember the reference book I gave you, the one about 'The Red and the Black'? I even copied a sentence from it."
“I remember.” Lu Yanhe nodded immediately. “I came from hell and am on my way to heaven. I’m just passing through the human world.”
"Yes." Lin Yu was extremely surprised. "You actually remember?"
"It left a deep impression on me."
"At that time, I felt that this sentence perfectly expressed my state of mind, a very contradictory state of mind, where despair and hope coexisted."
Lu Yanhe laughed.
"I was in the same boat later on. In my senior year of high school, I auditioned for 'The Golden Era.' I didn't get the role at first, but I got it later," Lu Yanhe said. "Fortunately, I got the role later, which relieved me because even if I didn't do well on the college entrance exam, I would still have a job and wouldn't be completely unemployed."
"Why didn't you take the art exam back then?" Lin Yu suddenly asked. "Actually, you never thought about leaving the entertainment industry, right? If you had taken the art exam, wouldn't the pressure have been less?"
Lu Yanhe remained silent for several seconds before finally smiling and shrugging.
"Because I didn't have the money to prepare for the art exam at the time," Lu Yanhe said in a nonchalant tone. "Back then, I desperately wanted to stay with Xingyu Entertainment because it would give me a living allowance every month, as stipulated in the contract. That was my only source of income for a long time during high school. My tuition, living expenses, and all my other expenses depended on that money from the company. Actually, most of the time, I was just mooching off Li Zhibai and Yan Liang, eating and drinking for free, for a long time. They probably realized it, so later on, every time they ate, they would cook for me, and when they went out to eat, they would bring me food back."
As Lu Yanhe finished speaking, the world in the camera lens fell into a long silence.
At that moment, everyone suddenly realized what Lu Yanhe meant when he said, "I am facing the situation of having to terminate my contract with the company immediately. If I fail the college entrance examination, I will have nowhere to go."
This is not an exaggeration.
This is the reality of life.
Lu Yanhe waved his hand with a smile, "It's okay, don't feel bad for me. My life has already turned around."
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WeChat Official Account: Song Bu Liu Chun.
You can check it out~ (End of this chapter)