Chapter 950
The Current State of Domestic Mobile Phones
To put it bluntly, in 2000, the domestic mobile phone market was entirely dominated by foreign mobile phone brands.
Motorola, Nokia, Ericsson, Siemens, Samsung, Philips, Alcatel, Panasonic, Sony, Mitsubishi...
The above are some of the terms.
It covers almost the entire communications market of this vast country.
It occupies more than 95% of the mobile phone consumer market.
And what about domestically produced phones?
Kejian, Bird, Haier, TCL, Konka, Eastcom, ZTE, Shouxin, Panda, Southern High-Tech...
And so on, and many more.
All of them combined could only get less than 5% of what others had eaten when they were full and had nothing better to do, in some tiny, obscure corner.
Why is that?
To be frank, they don't have anything of note that they can boast about.
Baseband chips are imported!
We rely on imports for radio frequency chips!
The display screens are all imported!
Key components such as crystal oscillators, filters, and power amplifiers... all of these are imported!
Which of these products do not rely on imports?
Plastic casings, keyboards, chargers, earphones, standard PCBs, assembly and testing... and so on!
In short: they have no core technology, rely entirely on assembly, and mainly use OEM products!
How can they compete with that?
Moreover, because your parts need to be imported, there is an additional high import tariff, plus shipping costs. Furthermore, your quality control is not as good as others, and the yield rate is extremely low, or even substandard. However, these substandard goods are still circulated into the market by you as if they were high-quality products, and you sell them at a higher price than others.
People buy these products and they keep having problems. Once you've been scammed, who would want to be fooled a second time?
Over time!
The survival environment for domestic mobile phone brands is becoming increasingly difficult.
"Is the situation really that serious?"
Lu Yang held the thick market research report, which was over 100 pages long, in his hand.
I was completely bewildered.
This is not what he expected.
You know, in the future... just over a decade later, from then on, foreign mobile phone brands like Motorola, Nokia, Ericsson, and Siemens, which are still household names today, were all driven out of the mainland market.
They didn't even leave them a place to stand.
Only Apple can still stand out from the crowd.
They only win in terms of net profit and in the high-end mobile phone market.
Just like in the low-to-mid-range market, they still can't compete with the increasingly powerful domestic mobile phone brands.
So when did this change begin?
Lu Yang thought about it again.
He furrowed his brow, rummaging through the vast, seemingly garbage-like memory bank of his past life, searching for answers...
Hard work pays off.
He found it.
"It must have been around 2007 or 2008 when Lei Jun started making mobile phones, and Xiaomi was born out of nowhere, 'Born for enthusiasts.' Yes, that's the quote. When I first heard that, I wanted to laugh. But I never expected that Lei Jun would actually make it a success."
The answer has been found.
Lu Yang slightly curled the corners of his mouth.
The document in front of you was compiled by Niu Lili after she took office, and it took her a month to organize and submit it.
Overall, he was quite satisfied.
The other party conducted a very thorough investigation.
but……
There are some flaws as well.
Knock on the table!
Lu Yang looked at Lu Nini, who was standing in front of the desk waiting for his instructions, and said, "Return this compiled document to Boss Niu. Also, ask her for me if she only raises questions but doesn't know how to solve them."
Keep banging on the table!
"I didn't see any solutions to the current difficulties in this document, not even a suggestion. Please tell her for me that Century Electronics is the core asset of our Century Group in the future, and I, Lu Yang, have high hopes for it. Otherwise, I wouldn't have put so much effort into finding a way to delist it and reorganize it into Xiaotiancai and Wanyan Electronics, two companies with independent R&D capabilities!"
We are a representative of private enterprises in China!
If you're going to get involved in the mobile phone industry, you absolutely can't just make one branded phone.
If we're just going to make OEM phones, then we might as well not make them at all, lest we embarrass Lu Yang.
Lu Yang paused for a moment as he spoke, his fingers tapping on the desk.
The office fell silent instantly.
All that remained was Lu Nini, who was standing in front of his desk, her head down, rapidly jotting down words in her notebook.
Fine beads of sweat appeared on Lu Nini's forehead.
The boss's words were very stern.
And she spoke very quickly, afraid that she wouldn't remember everything. What if the boss asked her to repeat it again? Wouldn't that be terrible for her?
really……
"Have you memorized it?"
Seeing that she had stopped writing, Lu Yang frowned and asked softly.
"I've...I've got it."
Lu Nini's heart was in her throat. She quickly picked up her pen and wrote down lines of text. It wasn't until almost a minute later that she finally breathed a sigh of relief.
Put down the pen.
Close the notebook!
She raised her head and stared intently at Lu Yang across the desk.
Why are you looking at me?
Lu Yang waved his hand. "I have no interest in listening to you recite or show off your amazing memory. Hurry up, take this notebook and these materials, and relay everything I just said to that Boss Niu in detail. Tell her that if she can't do a good job, I can replace her with someone else. Whoever is capable can take over, understand?"
After saying that, he leaned back, crossed his legs, and casually reached onto the desk to pick up a cup of coffee, which he then slowly sipped.
Lu Ni stomped her foot.
Her face turned bright red, and she quickly ran out.
I got tricked by my boss again.
A mature secretary knows how to read the boss's expression and what the boss needs, and then behaves accordingly.
She didn't understand before.
I'm learning slowly now!
Once she left the office, the blush on her face quickly disappeared, and she immediately reverted to her professional demeanor.
He walked towards the elevator with his head held high and chest out, clutching the documents in his arms!
While waiting for the elevator...
He took out his phone from his bag and called Niu Lili's phone.
"it's me."
"Mr. Niu, I have a mobile phone research report here that the boss asked me to pass on to you, as well as a message that the boss asked me to pass on to you in person. Are you at the company now?"
"Are you there? Please wait for me a moment, I'll be right downstairs."
"No, how could we be estranged? I've always treated you like my own sister. It's just that we're at the company, and our conversation just now was about work, not personal matters. Since it's business, we should address each other by our titles..."
The elevator doors opened.
Lu Nini stepped into the elevator and casually pressed the 70th floor number.
In that brief moment while waiting for the elevator doors to close.
She said briefly into the phone, "Sister Lili, I have to go now. I'm in the elevator, and there won't be any signal for a while. Oh? Coffee? Okay, okay, another cup, please. I know you like bitter drinks, but please don't make me a bitter one too, I don't like it. Yes, with sugar, thank you, Sister Lili."
Hang up the phone!
Her body straightened up instantly.
His facial expression returned to a blank state.
Because the elevator was about to reach the 70th floor, when the doors opened, she would be facing not only Niu Lili, the branch president, but also many other employees of the company as she walked along. And as the company secretary, she represented more than just herself…
Naturally, she needed to possess a spirit and energy befitting her status. (End of Chapter)