What exactly is Jiang Han trying to do?

Xia Guodong remained silent and did not refute, while Lin Zhengxiujuan added more hot tea.

"Besides, Junhe isn't someone to be trifled with either. You're protecting the girl, and she's protecting Jianghan."

"Jiang Han turned around and boosted the Xia family's reputation; it was a clean and efficient thing to do."

"You even thought of this step."

"Aren't all mothers like this? Without some calculation, how can they protect their children?"

"When I sent Yaoyao there, it wasn't entirely because I liked her; I also recognized Jiang Han as a person."

"Trust me, Yutong won't suffer if she goes with him."

Xia Guodong remained completely silent this time.

He took a few sips of tea and slowly pondered Carrie Lam's advice.

It was already dark when Xia Guodong left the Lin family's house.

He got into the car but didn't start it immediately; Carrie Lam's words were still echoing in his mind.

I used to think this woman was just shrewish, but now I admire her even more.

A loud voice isn't enough to manage a large family well.

He decided to put Yutong's matter aside for now.

Some stones shouldn't be moved by force; you have to wait for the water to flow past them.

The car slowly drove out of the yard, and Carrie Lam waved to him again from under the porch.

Xia Guodong rolled down the car window and nodded.

The wind blew in, cool, but not as biting as it had been a few days ago.

Meanwhile, at the other end of Jingzhou, the Xingyue Media Building was still lit up.

Cai Xukun was completely outraged.

It's been less than three days since the first episode of "Idol Training Camp" aired.

Online content related to him almost completely dominates the recommendation slots on short videos, Weibo, and Bilibili.

Just open any platform, scroll down two lines, and you'll see his face.

His popularity was even greater than Jiang Han's memories of his previous life.

The reason is simple.

In his previous life, Cai Xukun became famous mainly because of that variety show and his ever-growing personal popularity.

This time, however, two groups, Xingyue and United Capital, are clashing behind the scenes.

Neither side directly mentioned Cai Xukun's contract, but the conversation revolved entirely around him.

You post an article titled "Bet on Cai Xukun with Stars and Moon," and I post an article titled "Cai Xukun is nothing more than a pawn created by marketing."

The back-and-forth exchanges were like adding fuel to the fire of this online frenzy.

Jiang Han sat in his office, looking at the data from various platforms.

Fang Chongwen put the report over, glanced at it, and a smile appeared on his lips.

"This fire is bigger than I expected," Jiang Han said.

"The key is that people on both sides are helping him break out of his niche," Fang Chongwen said.

"United Capital issued three press releases, and we'll add two more for second-tier startups."

"When they removed the trending topics, our organic traffic surged again. Bystanders who were just watching the show, gossiping, or enjoying the drama all became his points of contact for spreading the word."

"That's why I say the most valuable thing in this world is attention." Jiang Han lit a cigarette.

"Cai Xukun has everything he wants now."

"There's a lot of criticism and little praise in the discussions," Fang Chongwen pointed out.

"I'm not afraid of being scolded. What I'm afraid of is being ignored."

Fang Chongwen opened his phone again: "The latest ranking list just came out, and Cai Xukun occupies three entries. Two are on the entertainment list, and one is on the overall list."

He turned the screen around.

Jiang Han said, "In a couple of days, other program crews will come knocking on our door."

Just then, Shen Qingning pushed the door open and came in, holding a cup of coffee.

She placed it in front of Jiang Han and glanced at the data screen.

"Xiao Cai's fan club membership increased by nearly 100,000 overnight, and the management team is still not fully formed."

"Have someone go and take a look. Don't let the fan club go astray. The people who join now will be our core supporters in the future."

Shen Qingning nodded and said, "Some fansite admins have already gone to the airport. He's flying to Shanghai today to record the next episode, and quite a few people came to the airport."

"Airport?"

"Yes, someone filmed a video of the person picking up the child at the airport, and it just made it to the tail end of the trending topics. The child looked a little confused and didn't know where to go."

Jiang Han thought for a moment: "Let the production team arrange someone; he hasn't learned how to handle this kind of situation yet."

Shen Qingning agreed and turned to make a phone call.

The next morning, a video of Cai Xukun being greeted at the airport went viral online.

In the video, he is wearing a regular hoodie and a baseball cap.

As soon as I came out of the exit, a row of cell phones was almost shoved in front of my face.

He instinctively took half a step back and then bowed to everyone.

Someone shouted, "Cai Xukun, keep going!" He looked up and smiled.

The comments section was even more lively than the stage.

"He actually bowed to his fans."

"So cute! I'm starting to become a fan."

"When leaving the airport, others take a cool and aloof approach, but he bows."

"This isn't an act, is it?"

"My friend went today too, and he said he even turned around and waved to the fans from his car."

"Oh no, I'm starting to like this guy who's obsessed with this meme."

"He seems so sincere."

"You're so beautiful, but you yourself are beautiful too."

"I admit, I was laughing at him just two days ago."

"Now it smells so good!"

These comments appeared on various platforms.

The group that used to be the most vocal in making memes has started to change their tune and say, "We're not really criticizing him."

……

United Capital Headquarters, 23rd floor.

The conference room lights were cold, and several people sat around a long table with the latest public opinion report spread out in front of them.

No one spoke first.

The marketing director's surname is Zhao, and his name is Zhao Qi.

He loosened his tie and placed his phone on the table with a soft thud.

"1200 million views, just for one airport pickup video?"

"We've calculated the budget: three rounds of press releases, two rounds of off-site advertising, plus two hashtag campaigns."

"They only posted a few fan-made videos, without even buying a trending topic. And now, all the search terms are about Cai Xukun."

"I saw it." The one who spoke was the head of the operations department, and his voice sounded a little unsure.

"What do you see? You see us giving others attention?"

Zhao Qi flipped through the report with a loud rustling sound.

"We said he had no ability, and those people turned around and created a chicken soup that's too beautiful."

"We said he was being marketed, and Xiao Xiao immediately joined in and made fun of it."

"Every word we say ends up becoming material for them."

"Are the audience members crazy this year?" someone muttered.

"Crazy?" Zhao Qi raised his head, his eyes a little cold.

I think so too.

"We've done anti-black campaigns for so many celebrities before, and every time it's just a matter of a little bit of ignition, and the more we explain, the worse it gets."

"Why is it that the more you criticize Cai Xukun, the more popular he becomes? Are netizens deliberately trying to antagonize us?"

A woman in a gray suit spoke, her tone relatively gentle.

"Based on the data, the transmission path was normal at the beginning."

"The parody videos on Bilibili are mostly user-generated."

"So now it's my problem?" the operations manager asked anxiously.

"It's not your problem," Zhao Qi interrupted him.

"I underestimated them. I thought Xingyue would compete with us to see who could buy more trending searches, but who knew they wouldn't do anything at all."

"You mean, we paid for Cai Xukun to have a debut show?"

Zhao Qi closed his eyes briefly: "More or less."

Silence fell over the meeting room again.

The lights outside the window were layered upon each other, just like the atmosphere in the conference room, making one feel suffocated.

"What exactly is Jianghan trying to do?"