Chapter 1597
Global Endorsement
The guests at the Beijing Kering Fashion Gala were unaware that Zhang Yuan, who had just been officially announced as Balenciaga's global brand ambassador under the spotlight, had simultaneously made a close-up appearance at another fashion giant.
No celebrity in the entire world would dare to do that.
After all, they still need to rely on the fashion group to make a living, which not only provides endorsement fees but also increases their brand awareness.
Zhang Yuan: Should I avoid his sharp edge?
What kind of old Biden is this? He dares to bare his teeth at me.
Our mountains may not move, but the waters will; the green hills will remain, and the clear waters will flow forever.
You ignore me, but I'll talk to you!
If we don't teach you a lesson, you'll really think you're royalty.
If Su Mang knew what Zhang Yuan had done, he would probably be shocked.
In France, most people would be furious.
But Bernard remained remarkably calm, gazing thoughtfully at the giant advertisement outside the window.
No wonder this Chinese person has been able to develop so quickly; now I understand.
You're pretty fierce, kid.
Zhang Yuan knew one thing very well: in front of powerful people, being subservient would not earn him respect.
Let's wait and see.
In other words, Hermès never hires brand ambassadors. Otherwise, given Old Deng's past attempts to swindle Hermès, Zhang Yuan could have directly approached Hermès to discuss a collaboration.
But that's precisely where Hermès' "high-end" status lies; they don't target celebrities, they target wealthy women.
They've created the idea that if you don't own Hermès, you can't get into the social circle of wealthy women by having them promote their products.
Ordinary people buy bags because they want to become "rich ladies".
In fact, it's all part of the merchants' play.
Just like many ordinary people who buy Mercedes-Benz, thinking that after buying it, they too can drive a Mercedes-Benz.
Little did they know that there are fundamental differences between the Mercedes-Benz C-Class and the Mercedes-Benz S-Class.
After stepping down, Zhang Yuan gave an impromptu interview to Su Mang.
What is it like to become Balenciaga's first global ambassador?
Editor-in-Chief Su held the microphone and asked in a deliberately gentle manner.
She was very humble.
Because the situations are different.
It's not just Balenciaga that's using a Chinese brand ambassador for the first time.
Moreover, he is a global spokesperson, not a brand ambassador or brand friend, which are just superficial titles.
It's a truly powerful endorsement!
Although he was primarily responsible for marketing and promotion in the Asian region, Kering would buy him huge advertising spaces in places such as Wangfujing in Beijing, Nanjing Road in Shanghai, downtown Bangkok, Shibuya in Tokyo, and Gangnam in South Korea.
In Europe and America, there are relatively fewer such cases; apart from Paris, only Times Square in New York has purchased screen advertising.
After all, Kering's cooperation with him was for the Chinese market.
But ultimately, it's the highest level: global brand ambassador!
Moreover, there is more than one global brand ambassador; brands will find several to match different regional markets.
Balenciaga is a brand that falls between high-end luxury and ultra-luxury.
Ready-to-wear fashion is high-end luxury, while bespoke tailoring is the ultimate luxury.
Brands of this caliber have never before sought a global brand ambassador from China; Zhang Yuan is the first!
This is another major event that will be recorded in the history of Chinese celebrities.
Everyone wants this title, but unfortunately, they don't think much of you.
His answers to Su Mang's questions avoided personal factors as much as possible.
"First of all, I would like to thank Balenciaga for their favor. I hope we can interpret fashion concepts together."
"As for how I feel, I feel very honored."
"Because of the country's development, the Chinese market is becoming increasingly important and is receiving more and more attention from foreign brands, which is why I have this opportunity to cooperate with Balenciaga."
"We hope that more international brands will come to China to hold events."
His high emotional intelligence in his remarks greatly pleased the officials from the relevant departments in Beijing.
Unlike later generations of top domestic celebrities who received countless endorsement deals.
Brands aren't stupid; young, attractive celebrities can't land deals with top luxury brands, no matter how much hype they generate.
Those who can secure endorsements from top luxury brands are all leading actresses and A-list male stars.
But it's still very rare right now.
Let alone top luxury brands, even first-tier cosmetic brands rarely hire Chinese celebrities as spokespeople.
Therefore, when an actor obtains this kind of global ambassadorship, it will definitely make their peers green with envy.
But when Zhang Yuan gets an endorsement of this caliber, his competitors don't dare utter a sound.
Does anyone have a problem with this?
Who disagrees?
With this top-tier luxury endorsement, he'll be the undisputed center of attention among his peers whenever he goes on to endorse fashion brands anywhere in China.
Not only Balenciaga, but his Li-Ning endorsement also expired, and he was in talks with Puma, a subsidiary of Kering.
They also contacted the Mercedes-Benz team to discuss Puma's advertising sponsorship.
And it wasn't just him.
The film industry on both sides of the Taiwan Strait has a comprehensive partnership with Kering Group.
Soon after, Zhang Ziyi took the stage and announced the endorsement plan together with Gucci's CEO.
Zhang Ziyi was already very strong in the 00s, especially after her works such as "House of Flying Daggers" became a hit in North America.
He became TAG Heuer's global brand ambassador in 01.
But TAG Heuer is just an entry-level luxury brand.
After the failures of the triple door and the North American market, she has not received any luxury brand endorsements for a long time, especially international brands.
GUCCI is undoubtedly a high-end luxury brand, second only to Chanel and Dior among branded handbags.
It's on par with LV, but its resale value is slightly lower.
Hermès is the most exclusive brand, completely transcending the boundaries of the market, so it's generally not included in most bag rankings; there's no need to include it.
This endorsement has already satisfied Zhang Ziyi considerably; it is an important symbol of her restored status.
Meanwhile, her starring roles in "The Grandmaster" and "Love for Life" were nominated for the Golden Horse, Hong Kong Film Awards, and Golden Rooster Awards, showing significant improvement in her work compared to previous years.
Zhang Yuan looked around and realized that among his subordinates, she was still the most well-known.
Of the other women, Yang Mi was the only one with a high level of fame.
After much discussion, we finally secured a one-year contract with YSL, the Saint Laurent brand ambassador in China, to see how things go.
If it goes well, we'll upgrade to a global brand ambassador.
Liu Tao and Song Jia secured an endorsement deal with Qilin Jewelry, a brand originally from Hong Kong but acquired by Kering.
It's one of the more fashionable jewelry brands.
The others were slightly less impressive.
Pomellato and Boucheron, two imported jewelry brands, did not take a liking to his artist.
Not to mention the global market, they haven't even set their sights on Greater China.
Zhang Yuan didn't give up and planned to recommend some other people.
Fan Bingbing is quite famous, and if that doesn't work, there's Zhou Xun, Li Bingbing, and others.
He wanted to push Chen Kun to take over Alexander McQueen's clothing brand, or if that didn't work, there were other options like Hu Ge.
Even if he doesn't get any endorsements, his remaining staff can still get tickets to major fashion galas across the country, plus the opportunity to rent branded gowns.
I don't need to buy anything online from Taobao; I look like I just came from a kindergarten talent show.
Let alone endorsements, the opportunity to get admission tickets and rent clothes is already enough to make artists from other companies green with envy.
Major galas are places where female stars compete to outshine each other. If you wear a designer dress and I wear a lesser-known brand, I'm bound to be "outshone".
Women are especially sensitive to matters of status and influence.
His female artists no longer have to wear leftover clothes that others don't wear anymore to events.
Today is today!
Although many celebrities came, all of his staff, whether it was Wan Qian, Zhao Liying, or even the least famous Li Jinming, were dressed in formal attire.
Even the already famous Yang Tianbao was tempted when he saw it!
"This is Pierre, the general manager of Kering Group." Zhang Yuan didn't have time to pay attention to the envious glances.
He brought Guo Xiaosi to the Frenchman's side.
Since it's a collaboration, and a comprehensive one at that, there must be collaborative projects.
And "Tiny Times" is definitely the most suitable work to advertise luxury brands!
Among the guests present today, Guo Jingming said he was the second most excited, and no one dared to say they were the first!
He was a lover of all kinds of luxury goods and longed for fashion parties.
The kid was thrilled to be able to attend such a grand event.
"Later, Balenciaga, Boucheron, Gucci, Bottega Veneta, and YSL will all appear in the film."
"To become everyday items for the lead actors." "Anyway, you originally planned to use these luxury items to reflect the characters' lifestyles."
“Yes, yes, yes…” Xiao Si nodded repeatedly.
Originally, I was supposed to pick it up myself, but now that there's sponsorship, it's a deal made in heaven, and double happiness has arrived!
"And red wine."
Zhang Yuan pointed to several bottles of fine wines displayed on a nearby shelf.
They have everything from red wine and white wine to champagne and cognac.
"These are also brands that need to be showcased."
“Especially this one.” Zhang Yuan picked up a bottle of Latour.
Lafite, Latour, Margaux, Haut-Brion, and the five Bordeaux estates are considered to be of equal standing.
But Lafite's brand recognition in the country is higher than the other four combined.
"I've already decided that the red wine the male and female leads drink at home in the film will be Latour."
"The wine bottle needs to be displayed, and there also needs to be a line."
Zhang Yuan looked at the Frenchman and then spoke.
"Lafite is something old men drink; we young people drink Latour."
It's just pure, hard-hitting criticism.
Don't worry about whether it's difficult or not, just focus on whether it's easy to remember.
There is already a generation gap and antagonism between young people and older people, so this kind of hype can easily resonate with them.
Pierre laughed heartily upon hearing this, and was very pleased.
Guo Xiaosi was a little scared.
Would saying this be too hurtful to him?
Will Lafite's distributors kill me?
Zhang Yuan was not worried about this at all.
Anyway, if anyone's going to be cut, it'll be the fourth one, so what am I worried about?
"From now on, all of our company's modern-themed works will be product-integrated."
"I expect our cooperation to yield results soon."
He clinked glasses with the Frenchman.
I even called Jiang Wen over today.
His new film, "One Step Away," will require a large number of costumes and bags.
Originally, we would have contacted LVMH for collaboration, but now we can just go directly to Kering, who is also good at handling leather.
"This outfit doesn't suit you."
While Jiang was discussing matters with the other party, a woman's voice offered a critique of his attire.
Today's game is practically his home turf, and nobody dares to say that.
Unless it's Jiang Yilang...
This girl had a camera hanging around her neck; she came with her dad.
"Is it not suitable?" After hearing her words, Zhang Yuan began to doubt himself.
"I still prefer you to dress more ruggedly, it makes you look more masculine."
Miss Jiang looked her up and down.
"This is too elite now, it doesn't feel natural."
"Just admit you're faking it," Zhang Yuan replied irritably.
"But isn't fashion just about pretending?"
"Oh, so you're good at that," Miss Jiang said bluntly.
"I've noticed that a lot of people, especially women, are staring at you."
"You are very popular."
"You're only finding out now?"
"Alright, I don't have time to take care of you. Come over to my place sometime." Zhang Yuan waved goodbye to her.
If I say too much, her father might find out.
He then walked over to stand beside the important guest of the day.
A mother and daughter... or more accurately, a mother and two daughters.
After receiving his invitation, Miss Ying told her mother.
My mother, Sister Liang, brought her and her youngest daughter, who looks like Nina Li Chi, to the event today.
Sister Liang loves to be in the spotlight, and she's perfectly at home in these kinds of situations.
It felt as familiar as when Brother Qian went to a hair salon.
"Welcome, everyone."
"Hello, Ms. Liang."
"Miss Ying, we meet again."
"Miss Xin..." He deliberately squatted down before greeting the little sister.
Take a closer look and see if she really looks like Old Li's wife.
After watching it, his assessment was that it wasn't quite accurate.
Because Old Li's wife is broad-minded.
The younger sister is a bit lacking; judging from her current condition, even in a few more years, she will never catch up to Nina Li Chi's level.
Therefore, rumors are not credible.
"You're the star of the show today," Sister Liang said, holding a limited-edition Hermes bag as she chatted with him warmly.
"Thank you for the invitation. I hope you'll come visit Macau sometime."
"I promise I'll arrange everything for you."
"Thank you," he replied, feigning friendliness.
arrangement?
Where are you assigning me to go?
Going to gamble?
“You young people should chat more.” Sister Liang glanced at her daughter and pulled her to sit between the two of them.
“You look very young,” Zhang Yuan replied. “I’ve heard you’re a very good dancer.”
"May I invite you to dance with me in a moment?"
"Great!" Sister Liang had risen to her position through this very method, and she was incredibly confident.
After dancing with the flamboyant middle-aged woman, he also danced with Miss Ying.
Her physical coordination is clearly inferior to her mother's.
Miss Xin was young, but she was not shy at all in this kind of setting. She danced with him in a very natural and graceful manner.
These intimate interactions between him and Sister Liang's family will certainly be recorded.
And it made it into Hong Kong newspapers the very next day.
"A popular mainland actor dances with a wealthy heiress, the two laughing intimately."
Soon, the topic of Zhang Yuan "climbing the social ladder" appeared on the internet.
Some people even seriously analyzed that his success was entirely due to the other party's support.
There are even rumors that he had affairs with both mother and daughter.
He said he served his daughter during the day and his elder sister at night.
After seeing the message, Zhang Yuan felt that he had been working too hard.
I've relied entirely on myself since I started out!
slander!
However, people are more inclined to believe that a person's rapid progress and success are due to external support.
Therefore, it's reasonable that we can't do it and can't succeed.
After all, although I have no money, I have high moral character.
He didn't react much to these rumors.
I'm used to it. If I didn't have ten or eight romantic scandals all year round, many gossip magazine reporters would lose their jobs.
He wasn't afraid of that. No one would be ruined by unsubstantiated rumors unless there was something else going on behind the scenes and they had offended someone they shouldn't have.
Nowadays, in most cases, he is the one you shouldn't mess with.
At the same time, these scandals are also the "price" he is willing to pay.
because……
It was only noon the next day when he received a call from Macau.
Miss Lian, who had previously smashed her phone and said she never wanted to see him again, called him.
Hehe, play with me. (End of Chapter)