: The Sky Collapses at the Movie Release Road

Chapter 76 The Sky Collapses at the Movie Release (Bonus Chapter, Bonus Chapter for 1000 Monthly Tickets)

Even before the next day, while He Yi'an was fast asleep from his drunken stupor, major film media outlets rushed to report on the recently concluded Venice Film Festival.

All the attention was naturally focused on He Yi'an.

The youngest director in history to win the Venice Film Festival's Best Director award has been born!

At 18, He Yi'an has already surpassed everyone else, becoming the world's youngest Silver Lion director.

Meanwhile, in China, due to the time difference, the news was first released by the movie channel's Venice Express.

Many media professionals who had just gone to bed were also forced to get out of bed.

In this era of entertainment scarcity, any trending topic is precious.

They need to rush to finish their articles and grab the top spots on trending topics.

Of course, they were already used to this. News crews hardly had any rest time and had to be ready at all times!

The next morning, people on their way to work saw the headlines on major news pages and learned more or less about the first-hand news from the Venice International Film Festival.

The first to step forward was, of course, He Yi'an's alma mater, Beijing Film Academy.

After all, I've been following He Yi'an ever since he was nominated.

There was no big publicity beforehand, because we were afraid of prematurely jinxing him.

Now that everything has settled down, they are like a turtle being taken to the emergency room—unable to hold on any longer.

Not only did they put up banners, they also used their own campus news and media channels.

"Warmest congratulations! He Yi'an, a freshman in the Cinematography Department of Beijing Film Academy, has won the Silver Lion Award for Best Director at the Venice Film Festival for his film 'Fireworks in the Human World'!"

With the Beijing Film Academy taking the lead in promoting it, other media outlets and tabloids followed suit.

From initial ridicule and skepticism about his amateurish work to winning the Silver Lion for Best Director with "Fireworks in the Human World," how many people's darker sides does He Yi'an reflect?!

"Following Hong Kong director Yan Hao and Taiwan director Lin Zhengsheng, mainland Chinese director He Yi'an has successfully won the third Silver Lion Award for Best Director in Chinese-language cinema. He is also the first Chinese director born in the 80s to receive this honor!"

"The fourth generation of directors has faded into obscurity, the fifth generation is still striving, and it seems that He Yi'an has already found the path to becoming a sixth generation director?"

Is He Yi'an a sixth-generation director, or a young director of the new generation?

Director He Yi'an's award citation said: "Chinese films need people of the new era." Does this mean that he completely denies all his predecessors?

'

"The dog's barking again? This new director, having gained a little fame,''s already showing his arrogance!"

"Director He Yi'an has disgraced the nation by openly shouting in Venice and referring to everyone as dogs. How can such a person be praised? This is a tragedy of our times! We should boycott directors like him!"

News pages, portal websites, BBS forums, Mop, blogs, Tianya Community —

Normally, if it were a normal award, it would at most only cause some ripples within the industry.

After all, movies are just a small circle of people.

However, the controversy surrounding He Yi'an has not completely subsided since last year.

At the very beginning, it was probably just normal disapproval and ridicule and pessimism about him daring to make a movie in his freshman year of college.

However, He Yi'an did not retreat after being besieged and criticized as those people thought. Instead, he began to attack indiscriminately.

This even led to a verbal altercation between professors from the Beijing Film Academy.

This has already broken out of its niche somewhat.

Later, the hype gradually died down, but after news broke that it had been shortlisted for the Venice Film Festival, all of this news resurfaced.

Moreover, those reporters, always eager for drama, targeted those who had previously criticized him the most, further fueling the controversy and even digging up some news from last year.

The logic behind these actions and the way public opinion develops may seem normal, but it's actually just a marketing tactic.

It maintained a certain level of popularity until it exploded on awards night.

This operation was certainly not entirely the work of Guangxian, but it was definitely inspired by He Yi'an, with them providing assistance from the sidelines.

He Yi'an said from the beginning that the current Internet is a wilderness, and with his later methods, it is actually quite easy for him to guide things.

Moreover, after collaborating with the Light and receiving assistance from the Grand Admiral of the Navy, he was even more adept at his operations.

Wang Changtian also gained a lot from his exchanges with him, and became more stable in maintaining his title as the Grand Admiral of the Navy.

Of course, these were just jokes. With He Yi'an's film winning an award, Enlight Media's first film investment was considered a true success.

This practically put them one foot in the film industry. With Wang Changtian's keen insight, how could he not seize this opportunity to make a big splash?

Of course, it's not a lie for He Yi'an to say that he was involved in this marketing campaign.

Originally, Li Xiaoping wanted to concentrate her efforts on increasing publicity before the film's release, which is the most traditional marketing strategy.

He Yi'an did not agree to such a crude plan, so he devised this subtle and gradual approach.

In retrospect, this public opinion campaign did indeed have a positive effect.

Everywhere you look, you hear discussions about He Yi'an and his film "Fireworks in the Human World".

Upon returning from Venice, Lu Chuan, who was sound asleep at home, was dragged out of bed by Lu Tianming.

He questioned his son: "Didn't you say that He Yi'an's film received severe criticism at Venice and had absolutely no chance of winning an award? How come he won the Silver Lion for Best Director, and you've come all this way back home, still lying around?"

Lu Chuan: "???"

What the heck?

Silver Lion for Best Director?

After belatedly reading the news, Lu Chuan finally realized what had happened.

He Yi'an actually won an award?

He made a film that didn't criticize the country or the system, and even praised it positively, yet it won an award?

What is Venice all about?

That's right, Lu Chuan secretly went to see He Yi'an's movie.

After reading it, he scoffed and immediately concluded that he had no chance. Only then did he feel a little more confident. After confirming that he had no chance of winning, he returned to China with peace of mind.

After all, he went but didn't make it into the main competition and didn't win an award. So what if He Yi'an made it into the main competition? He still wouldn't win an award.

Rounding down, aren't they the same?

But now————

Gong Li!

Yes, Gong Li must have deliberately given him the award!

He Yi'an, you deserve to die!!!

They actually seized such a great opportunity and won Best Director!

Why would Gong Li rather give him an award than give it to herself?

After thinking it over for a while, Lu Chuan automatically filled in all the secrets behind He Yi'an's award in her mind.

Although the process may not be correct, the result and conclusion are actually not wrong.

But this made him feel even worse.

Some even became so jealous that they caused plasmolysis!

Why didn't such a good thing happen to me?!

Then, in the next second, he discovered—

The sky has fallen!

He could already imagine how the media would criticize him next.

Because when he returned yesterday, he was very confident in his judgment and said some things he shouldn't have during a media interview—

It was under these circumstances and with the hype surrounding the film that it was released on September 9.7th.

To be honest, He Yi'an didn't have high expectations for the film's box office performance.

-

After all, the first batch of 30 cinema chains nationwide were officially established on June 1st of this year.

He Yi'an himself didn't believe he could achieve such a phenomenal box office success.

but----

P.S.: Please read on! Please subscribe! Please vote! There will be an extra chapter tomorrow for those who have previously tipped me!