The Trend of Expansion

Chapter 77 The Trend of Expansion (First Update)

On September 7th, domestic time, He Yi'an's film was released amidst much fanfare.

To be honest, He Yi'an hadn't prepared a single thing, such as director interviews or actor promotional tours.

Langyuan Media was also a first-timer in this field, and they hadn't figured out the inside story behind these publicity claims.

Therefore, the promotion of this film was basically handed over to China Film Group and Enlight Media.

He Yi'an agreed to do so without making any roadshow arrangements.

Besides the fact that this kind of promotional method is not popular now, he also didn't have high expectations for the film's box office performance.

This is not a lie, nor is it a Versailles story; it is based on facts.

After all, the first batch of 30 cinema chains nationwide were officially established on June 1st of this year.

By the time He Yi'an's film was released, the total number of registered cinemas nationwide had just reached 35, while the number of cinemas that had joined the cinema chain was 1024, with 1843 screens.

Prior to this, there were only about 1500 screens and fewer than 850 cinemas nationwide.

This is why it's considered a remarkable achievement to break 10 million in box office revenue at this stage.

Because it's really too difficult.

Since the mid-to-late 1980s, when Chinese films stopped learning from Hollywood and instead fully embraced the three major European cinemas, they have basically driven ordinary audiences out of theaters.

The films these days make it difficult for ordinary people to even go to the cinema.

Here's an example from last year's release of "Big Shot's Funeral," where the total ticket price was 25 yuan.

Although "Fireworks in the Human World" is an art film, its ticket price is actually similar to that of "Big Shot's Funeral".

That's no small sum of money these days!

He Yi'an doesn't think that just because he has two rich kids, everyone in the country is the same—a bunch of ignorant fools.

He has truly experienced hardship. At present, the average monthly wage of urban employees across the country is only about 905 yuan, and very few people can afford to spend more than 20 yuan to go to the movies.

Note that this refers to on-the-job workers in urban units!

They are not ordinary civilians!

For ordinary people without a stable job or occupation, the price will only be lower!

Although he boasted about making at least ten times the profit when filming started, that was complete nonsense.

It's all just publicity, nothing but bragging!

But at this time, the marketing and publicity were actually very simple. He boasted like this, and after winning the award, the public opinion and publicity from all sides exploded, and there were still people who were curious about him.

And there are more and more of them!

And so, without a premiere or any roadshow, but amidst an overwhelming media storm, He Yi'an's first film was released in theaters.

Nowadays, movie box office figures are no longer updated in real time; in fact, the statistics are random.

As for the actual amount, that depends on how much the theater chains are willing to reimburse you for.

Stealing box office revenue, concealing box office figures, with the theaters taking the lion's share and reporting only the scraps to you – that's the normal practice at this time!

Otherwise, Chen Si wouldn't have been so angry that he stopped working in this industry altogether.

Because it's really dark!

However, He Yi'an had already anticipated these situations.

No matter how powerful he is as a reborn person, he can't argue with each and every movie theater.

I still have to put on a smiling face, and I don't dare to offend them for the time being, otherwise they'll ruin my movie!

This is why he wanted to win over China Film Group from the very beginning, maintain a good relationship with Emei Film Group, and even cooperate with Enlight Media.

Make as many friends as possible and as few enemies as possible.

If the opportunity arises, he would like to cultivate good relations with Xi'an Film Studio and Ningbo Film Studio, while also being able to maintain good relations with Shanghai Film Studio.

After all, the country is so big, and although these film studios have declined, they are still local powerhouses.

Putting aside other matters, the fact that He Yi'an cultivated good relationships with China Film Group, Enlight Media, and Emei Film Group alone allowed him to establish connections in Beijing, Sichuan-Chongqing region, Shandong, and other areas.

In the major regions of Guangdong and Guangxi, it is unlikely that you will be scammed.

Because these locations fall under the jurisdiction of China Film Group, Enlight Media, and Emei Film Studio, the box office figures for that day were accurately reported.

The film grossed 5 yuan on its opening day at China Film New Beauty Cinemas in Beijing.

The Pacific Cinema Circuit and Emei Cinema Circuit in the Sichuan-Chongqing region are places where He Yi'an's father has influence, and the two regions together have a combined revenue of 7.

As for places like Shandong and Guangdong, there are about 20,000 to 30,000, plus 7,000 to 8,000 from the Northwest Cinema in Chang'an, and other miscellaneous sums from other places.

On its opening day, September 7th, "Fireworks in the Human World" grossed nearly 700,000 yuan!

What does 70 mean?

Last year's Lunar New Year film "Big Shot's Funeral" grossed 77.3 yuan on its opening day.

But that was a commercial film starring Ge You and Rosamund Kwan, with star power.

What's so special about He Yi'an?

Just one award?

At most, there's Li Baotian from the currently airing "The Divine Doctor Xi Lai Le," but he's just a TV star, not a big star from Hong Kong or Taiwan.

With such a cast, it almost caught up with "Big Shot's Funeral".

After the news broke, many people in the industry who were waiting to see He Yi'an make a fool of himself were no longer laughing.

Many people, especially those in the film industry, are really getting restless.

Especially in the news reports, He Yi'an's words, "The dog is barking again," were clearly repeated on a loop—

Those who had been insulted by He Yi'an before, or even those who had argued back, could no longer tolerate it!

And accompanied by a brief news report in the morning of September 8th:

Recently, the film "Fireworks in the Human World," directed and released by young Chinese director He Yi'an, won the Best Director Award at the Venice Film Festival. The film focuses on hot social issues, highlighting contemporary themes such as urban renewal, unemployment assistance, and neighborly support. It doesn't shy away from the details of people's lives during development, avoids exaggerating conflicts or deliberately sensationalizing emotions, and uses simple cinematography to depict the warmth of human relationships.

Through the perspective of laid-off workers, and using a bowl of hot noodles as a medium, the film finds a gentle balance between national policies and the everyday lives of ordinary people—showing us the thoughts of filmmakers in the new era and letting the world see the warmth and power of Chinese stories!

The authorities stepped in and gave it positive praise!

This has truly escalated the situation completely.

Although it was just a simple briefing without any other shots or descriptions, that was enough.

From the official perspective, this is the attitude!

An extremely clear stance!

Immediately afterwards, major mainstream media outlets began to join in.

Let's turn back time a little, back to a Venice morning.

He Yi'an was woken up by the sound of her phone vibrating.

He groggily reached for his phone on the bedside table and squinted at the screen.

There were forty-seven missed calls?

And my inbox is overflowing!!

It's amazing that this crappy phone still managed to hold on without crashing.

Before he could even be shocked at how many people knew his phone number, and before he could even look at the message in his hand, his phone vibrated again.

This time it was my mom Xu Wan's number.

"Mom—" He had barely opened his mouth when Xu Wan's voice jolted him awake.

"Anwa! Do you even realize how much controversy you've caused?!"

He Yi'an rubbed his temples, still feeling the effects of the alcohol: "Mom, what's wrong?"

"What's wrong? Look at the news back home!" Xu Wan's voice was both anxious and angry. "What you said in Venice is known throughout the country now!"

"So many people are talking about you! Do you even know what it means to have trouble coming from your mouth?"

P.S.: Just a side note~

Mengxi Zhou, whose alt account is this? If I wrote anything you're not satisfied with, I can apologize separately, but you tipped me and then deleted the account, which makes me a little uneasy.