Chapter 200
A good song is the most important thing
Chapter 200 A good song is the most important thing
The next day, three nursery rhymes were put on the KK platform and made into an EP album, and all of them were airborne to the top of the audition list.
Up to now, KK still occupies the largest market share, that is because the four major records are big enough and have released enough songs.
But in fact, few other records have released songs in KK, and this audition list has been changed to a recommendation list.
The power to make any song on the list is in the hands of KK.
Users and fans may not know this point, but people in the industry know it well.
Of course, the arrangement is reasonable at present, at least the remaining small and medium-sized companies did not come out to call it unfair.
On the list, there are also songs from small and medium-sized companies.
For example, a song by a third-tier male singer from Maggie Records actually appeared on the audition list, and it was in the tenth place.
Although he was on the shelves for the first week, it was basically impossible for third-tier singers to be ranked on the first page in the past.
It can be seen that after many companies defected, the KK platform seems to have improved, and the care for small and medium-sized companies has also increased.
In addition, KK also added a classification list.
The current three children's songs, in addition to being on the audition list, are also ranked first, second, and third in the children's song classification list.
Of course, in the next two days, several nursery rhymes were released one after another, and the rankings began to change.
Only then did people discover that there was a banner advertisement directly on the homepage of KK, which read: Nursery Rhyme Publicity Month.
Click in, it is the page of the classification list.
That is to say, this month KK will mainly promote nursery rhymes, and as time goes by, more and more nursery rhymes will be put on the shelves.
Three days later, the number exceeded fifteen.
A week later, it reached more than thirty.
At this time, it is definitely impossible to put all nursery rhymes on the audition list, but with the banner advertisement on the homepage, there are not a few people who have entered the list of nursery rhymes.
Not to mention, the Weibo of the KK platform has already started to promote this nursery rhyme publicity month activity.
Sales are not bad.
The EP nursery rhymes album that was first released sold more than 50 copies in the first week, which is considered a very good result for a nursery rhymes album.
Among the nursery rhymes that were put on the shelves later, several sold more than [-] songs that day.
Many people in the industry were shocked. Lu Xin's nursery rhymes sold very well, which had been verified several times.
But that is not comparable to ordinary people, and not only nursery rhymes can sell money, but any song can sell money.
Even writing a few piano pieces has world pianist begging to buy them.
But apart from Lu Xin, for a long time, there is no nursery rhyme that can sell so well.
But it was at this time that people woke up.
The four major records release nursery rhymes, which is taking the road of Lu Xin.
And the nursery rhyme publicity month promoted by KK is also copying the nursery rhyme support plan of Jingting platform?
Jing Ting Music, who has always been underestimated by others, has grown into an opponent that KK has to pay attention to.
"Mr. Chen, does KK really want to learn the mode of quiet listening?"
Maggie Records, Zhao Guoxiong asked in surprise looking at the computer screen.
Not only the promotion of nursery rhymes, but also the singles in the album can also be purchased separately, which KK has just opened.
Obviously also borrowed from listening to music.
"If you don't learn, you can't do it. The latest data from the statistics company shows that more than half of the newly added music platform users have flowed into the Jingting platform."
Chen Changhai smiled, "The data speaks for itself, some things need to be more flexible."
At present, the market share of Jingting is still the lowest, only more than ten percent, but it continues to increase.
Moreover, this proportion has also increased from [-]% in the previous period.
Of course, the proportion of Jingting is still not stable, and it is still unknown whether it can continue to be maintained after the event ends.
But this is enough to make the KK platform hot. TT didn't use other methods, and it still listens to songs for free.
It doesn't need anything else. Anyway, as long as you want to listen to songs for free, the people who should come will still come to TT.
Therefore, the real competition for the new crowd is actually between KK and Jing Ting.
The quiet listening activity is also very effective, so it is not surprising that KK followed suit directly.
Whether it is the promotion of nursery rhymes, the sales model of the platform, or the song classification model, they are all learning.
Of course, KK also retains some of its own things, such as not accepting independent musicians to post songs, and some list design, combined with its own characteristics.
At present, Maggie Records is the beneficiary of KK's revision.
At least the audition list has been changed to a fixed recommendation list, and KK has given Maggie's singers and songs more show than before.
Therefore, Chen Changhai has no opinion.
Zhao Guoxiong nodded. Since the number of users listening to music is increasing, it means that the method is used correctly, and it is not wrong to follow behind.
Just like Lu Xin opened up the road of nursery rhymes, which heated up the market again, and the four major records keep up with it. As long as they are fully displayed, they will not sell less.
"Mr. Chen, with so many children's songs on the shelves recently, do you think there may be some popular ones?"
he asked with a smile.
Chen Changhai shook his head, "It's hard."
Zhao Guoxiong asked again: "How to say?"
"It's still about the song itself. It doesn't mean that if Lu Xin can do it, everyone can do it."
Chen Changhai smiled, the so-called explosion is not just a matter of selling hundreds of thousands to 100 million.
At least it has to sell more than 200 million like Lu Xin's nursery rhymes.
It all depends on the quality of the songs themselves. Although he doesn't know nursery rhymes that well, these songs are obviously far behind Lu Xin's nursery rhymes.
This gap cannot be made up by more exposure and display.
You know, on the Jingting platform, the nursery rhymes under that "Xiaoqi" account didn't sell so much because of Weibo's publicity.
A large number of purchases, spontaneous promotion and referrals from people who have already purchased, if one person buys it, people around him may follow suit.
One parent buys it, and probably the whole class, or even the entire grade, most parents buy it.
What's more, some kindergartens directly bought some songs and played them to the children in the kindergarten every day.
This can drive some parents to buy.
All in all, a good song is the most important thing.
Like the "Notepad" at the beginning, there was no publicity, and it sold 200 million copies like crazy in the end?
But if it's just better than singing, no one can compare with Lu Xin.
It is precisely because Chen Changhai is well aware of this that Maggie did not participate in the nursery rhyme promotion month when KK announced it.
Whether it is the nursery rhymes produced by the four major records, or the nursery rhyme albums produced by Jingting's nursery rhyme support plan, there will definitely be sales that should be there.
Even relying on the banner ads on the homepage of the KK platform, as well as the blessing of the audition list and classification list, the former may still sell well.
But if it is said that the sales are booming and surpassing Lu Xin's sales, it will not be that simple.
(End of this chapter)
The next day, three nursery rhymes were put on the KK platform and made into an EP album, and all of them were airborne to the top of the audition list.
Up to now, KK still occupies the largest market share, that is because the four major records are big enough and have released enough songs.
But in fact, few other records have released songs in KK, and this audition list has been changed to a recommendation list.
The power to make any song on the list is in the hands of KK.
Users and fans may not know this point, but people in the industry know it well.
Of course, the arrangement is reasonable at present, at least the remaining small and medium-sized companies did not come out to call it unfair.
On the list, there are also songs from small and medium-sized companies.
For example, a song by a third-tier male singer from Maggie Records actually appeared on the audition list, and it was in the tenth place.
Although he was on the shelves for the first week, it was basically impossible for third-tier singers to be ranked on the first page in the past.
It can be seen that after many companies defected, the KK platform seems to have improved, and the care for small and medium-sized companies has also increased.
In addition, KK also added a classification list.
The current three children's songs, in addition to being on the audition list, are also ranked first, second, and third in the children's song classification list.
Of course, in the next two days, several nursery rhymes were released one after another, and the rankings began to change.
Only then did people discover that there was a banner advertisement directly on the homepage of KK, which read: Nursery Rhyme Publicity Month.
Click in, it is the page of the classification list.
That is to say, this month KK will mainly promote nursery rhymes, and as time goes by, more and more nursery rhymes will be put on the shelves.
Three days later, the number exceeded fifteen.
A week later, it reached more than thirty.
At this time, it is definitely impossible to put all nursery rhymes on the audition list, but with the banner advertisement on the homepage, there are not a few people who have entered the list of nursery rhymes.
Not to mention, the Weibo of the KK platform has already started to promote this nursery rhyme publicity month activity.
Sales are not bad.
The EP nursery rhymes album that was first released sold more than 50 copies in the first week, which is considered a very good result for a nursery rhymes album.
Among the nursery rhymes that were put on the shelves later, several sold more than [-] songs that day.
Many people in the industry were shocked. Lu Xin's nursery rhymes sold very well, which had been verified several times.
But that is not comparable to ordinary people, and not only nursery rhymes can sell money, but any song can sell money.
Even writing a few piano pieces has world pianist begging to buy them.
But apart from Lu Xin, for a long time, there is no nursery rhyme that can sell so well.
But it was at this time that people woke up.
The four major records release nursery rhymes, which is taking the road of Lu Xin.
And the nursery rhyme publicity month promoted by KK is also copying the nursery rhyme support plan of Jingting platform?
Jing Ting Music, who has always been underestimated by others, has grown into an opponent that KK has to pay attention to.
"Mr. Chen, does KK really want to learn the mode of quiet listening?"
Maggie Records, Zhao Guoxiong asked in surprise looking at the computer screen.
Not only the promotion of nursery rhymes, but also the singles in the album can also be purchased separately, which KK has just opened.
Obviously also borrowed from listening to music.
"If you don't learn, you can't do it. The latest data from the statistics company shows that more than half of the newly added music platform users have flowed into the Jingting platform."
Chen Changhai smiled, "The data speaks for itself, some things need to be more flexible."
At present, the market share of Jingting is still the lowest, only more than ten percent, but it continues to increase.
Moreover, this proportion has also increased from [-]% in the previous period.
Of course, the proportion of Jingting is still not stable, and it is still unknown whether it can continue to be maintained after the event ends.
But this is enough to make the KK platform hot. TT didn't use other methods, and it still listens to songs for free.
It doesn't need anything else. Anyway, as long as you want to listen to songs for free, the people who should come will still come to TT.
Therefore, the real competition for the new crowd is actually between KK and Jing Ting.
The quiet listening activity is also very effective, so it is not surprising that KK followed suit directly.
Whether it is the promotion of nursery rhymes, the sales model of the platform, or the song classification model, they are all learning.
Of course, KK also retains some of its own things, such as not accepting independent musicians to post songs, and some list design, combined with its own characteristics.
At present, Maggie Records is the beneficiary of KK's revision.
At least the audition list has been changed to a fixed recommendation list, and KK has given Maggie's singers and songs more show than before.
Therefore, Chen Changhai has no opinion.
Zhao Guoxiong nodded. Since the number of users listening to music is increasing, it means that the method is used correctly, and it is not wrong to follow behind.
Just like Lu Xin opened up the road of nursery rhymes, which heated up the market again, and the four major records keep up with it. As long as they are fully displayed, they will not sell less.
"Mr. Chen, with so many children's songs on the shelves recently, do you think there may be some popular ones?"
he asked with a smile.
Chen Changhai shook his head, "It's hard."
Zhao Guoxiong asked again: "How to say?"
"It's still about the song itself. It doesn't mean that if Lu Xin can do it, everyone can do it."
Chen Changhai smiled, the so-called explosion is not just a matter of selling hundreds of thousands to 100 million.
At least it has to sell more than 200 million like Lu Xin's nursery rhymes.
It all depends on the quality of the songs themselves. Although he doesn't know nursery rhymes that well, these songs are obviously far behind Lu Xin's nursery rhymes.
This gap cannot be made up by more exposure and display.
You know, on the Jingting platform, the nursery rhymes under that "Xiaoqi" account didn't sell so much because of Weibo's publicity.
A large number of purchases, spontaneous promotion and referrals from people who have already purchased, if one person buys it, people around him may follow suit.
One parent buys it, and probably the whole class, or even the entire grade, most parents buy it.
What's more, some kindergartens directly bought some songs and played them to the children in the kindergarten every day.
This can drive some parents to buy.
All in all, a good song is the most important thing.
Like the "Notepad" at the beginning, there was no publicity, and it sold 200 million copies like crazy in the end?
But if it's just better than singing, no one can compare with Lu Xin.
It is precisely because Chen Changhai is well aware of this that Maggie did not participate in the nursery rhyme promotion month when KK announced it.
Whether it is the nursery rhymes produced by the four major records, or the nursery rhyme albums produced by Jingting's nursery rhyme support plan, there will definitely be sales that should be there.
Even relying on the banner ads on the homepage of the KK platform, as well as the blessing of the audition list and classification list, the former may still sell well.
But if it is said that the sales are booming and surpassing Lu Xin's sales, it will not be that simple.
(End of this chapter)