Chapter 202
Music Without Limits
Chapter 202 Music Without Limits
"Everyone, I'm currently at the music unlimited event held by Jingting Music. We can see that there is already a long line here."
Turning on the TV, I searched for Shangjing Satellite TV, and a hostess was introducing in front of the screen.
"According to Xing Jianfeng, vice president of Jingting Music, they have prepared a total of 24 latest smartphones for this event, on which Jingting Music software has been downloaded, and all songs in the software can be listened to for free for [-] hours."
"You only need to register to receive the mobile phone. No real name or identification is required. After 24 hours, at the same event site, the person who received the mobile phone must return the mobile phone."
"This is a test of social integrity. I don't think anyone knows how many phones will be returned in the end. We can only wait for the result."
After speaking, the screen shifted to the front of the team.
There is a row of brand-new mobile phones waiting for people to pick them up.
"Is this the promotional activity planned by Jing Ting?"
At this time, Zhang Ruoxi and Ling Xue also came to the living room and saw the footage on the TV.
Lu Xin nodded and smiled, "Yes, let's see the effect."
Jing Ting Music's planning part has been divided into several groups, and new promotional plans are conceived every day.
Ideas come up basically every day, and if they feel feasible, they will be implemented.
This "Music Without Limits" event is also a planning content. Zhou Huaiyong felt very good after hearing it, so he decided to do it.
Receive free mobile phones, listen to music for free, and do not need to register with real names, and return them to the original place after 24 hours.
No one supervised, no one tracked, completely by self-consciousness, this can be regarded as a test for society.
In fact, the cost of this promotion is not too high. A mobile phone costs more than 2000 yuan, and one hundred is more than 20 yuan.
Even if all cannot be recovered, it is not an unbearable cost.
Moreover, Shangjing Satellite TV happened to be doing a column about social integrity recently. Zhou Huaiyong used his previous network resources to win the follow-up report from Shangjing Satellite TV.
By this time, the money will be well spent.
The social impact of the incident will be enormous, and it is not impossible to cause nationwide discussions, because such a test of integrity has never been done before.
Lu Xin also agreed with this plan.
When people pay attention to the event, they will also notice that the organizer is listening to music quietly, and that is enough.
Don't say more than 20, even if it is 50 or more, it should definitely be spent.
Listening to music So far, a lot of publicity and planning have been done on the Internet, but it may not be able to cover all groups of people.
This event not only makes up for this, but also makes the publicity more intuitive, which may have a good effect.
At this time, the event site has already started to collect, one by one to register their names, and they can leave with their mobile phones.
Soon one hundred people had all received their money, and the people behind the line could only disperse depressedly.
As early as two days ago, Jing Ting Music's Weibo began to promote this event. If they didn't get it, they could only blame themselves for being late.
"Okay, audience friends, the music unlimited collection session has ended, we will continue to pay attention, and will report the results to you at the same time tomorrow."
After the host finished her final lines, the screen ended with her smile, and it was replaced by an advertisement.
"A mobile phone worth more than 2000 yuan sounds very attractive even if you don't rely entirely on self-consciousness. This music unlimited activity should bring many users to Jingting."
Zhang Ruoxi smiled and said, "President Zhou really has a way."
Lu Xin nodded. Zhou Huaiyong and Jingting's team have indeed done a good job. So far, he is quite satisfied with everything about this partner.
Ling Xue asked excitedly from the side: "Then can I post songs?"
Lu Xin was busy with nursery rhymes before, but now the nursery rhyme support program is over.
Coupled with the fact that Jingting's traffic has been slowly increasing, she feels that the time has come for her to release a song.
To be honest, seeing Zhang Jiaqi's little girl's song is selling well, and the sales volume is more than 200 million at every turn, she is really envious.
Making money is secondary, the main reason is that she has recorded most of her songs, but she has been very depressed because the contract cannot be released.
Finally, the contract with Maggie expired, so I naturally wanted to finish the recording and send it out.
Lu Xin shook his head, "Not yet."
"What are your plans?"
Ling Xue asked with a frown, but she knew that Lu Xin must have his own ideas.
Lu Xin thought for a while, "The time is not yet ripe, just wait."
Since he participated in the creation of the Jingting platform, he has been bound to this platform.
KK is now considered a competitor, and his songs will definitely not be available there in a short time.
As for TT Music, he will not go there to release songs.
Even, he will not cooperate with companies listed on TT.
Just like the last time Chen Changhai from Maggie Records called to help Fengtai Records to invite a song, but he refused.
Because Fengtai is on the TT platform.
Then there is only Jingting left, and the current traffic and users of Jingting are not enough to put it bluntly.
Did the nursery rhymes not long ago sell a lot?
Not too small, the three songs "Little Mushroom Picking Girl", "Insects Fly" and "Childhood" have reached more than 270 million, and the other songs have more than 100 million even the lowest.
This sales volume is by no means low.
But it cannot be regarded as the norm.
The reason why they sell so much is not because of the huge sales potential of the Jingting music platform, but because of the promotion outside the platform.
And the particularity of nursery rhymes and nursery rhymes.
Otherwise, Lu Xin would not use this as the first label to try.
The success of this attempt is only the success of the label of children's songs and nursery rhymes, and it does not mean that publishing other songs will also be successful.
Just like now, if a female singer's album is released, it's hard to say how many sales will be sold, but one thing is certain, that is, it will never reach the data of children's songs and nursery rhymes.
It might even be far from it.
Therefore, Lu Xin didn't want Ling Xue to release a song hastily.
The same is true for Fang Man, who will be coming soon. The song is released now. The song is released, but the sales cannot increase, so it is better not to release it for a while.
Moreover, the success of the label of nursery rhymes and nursery rhymes gave him a plan in his heart, which was to carry out the label to the end.
Jingting Music is constantly doing publicity and planning, and he will also use his own way to help the platform gain attention and users.
But the choice of labels must be careful.
Something like "male singer" or "female singer" is too common to be chosen as a label.
Because whether it's a male singer or a female singer, it's everywhere, on every platform.
It is necessary to find an entry point similar to "nursery songs and nursery rhymes", which are rare in the market and can attract widespread attention after excavation, so as to achieve twice the result with half the effort.
"Not letting you release songs for the time being doesn't mean letting you idle."
Thinking of this, Lu Xin continued, "What do you think, what do you think of our next chorus album?"
(End of this chapter)
"Everyone, I'm currently at the music unlimited event held by Jingting Music. We can see that there is already a long line here."
Turning on the TV, I searched for Shangjing Satellite TV, and a hostess was introducing in front of the screen.
"According to Xing Jianfeng, vice president of Jingting Music, they have prepared a total of 24 latest smartphones for this event, on which Jingting Music software has been downloaded, and all songs in the software can be listened to for free for [-] hours."
"You only need to register to receive the mobile phone. No real name or identification is required. After 24 hours, at the same event site, the person who received the mobile phone must return the mobile phone."
"This is a test of social integrity. I don't think anyone knows how many phones will be returned in the end. We can only wait for the result."
After speaking, the screen shifted to the front of the team.
There is a row of brand-new mobile phones waiting for people to pick them up.
"Is this the promotional activity planned by Jing Ting?"
At this time, Zhang Ruoxi and Ling Xue also came to the living room and saw the footage on the TV.
Lu Xin nodded and smiled, "Yes, let's see the effect."
Jing Ting Music's planning part has been divided into several groups, and new promotional plans are conceived every day.
Ideas come up basically every day, and if they feel feasible, they will be implemented.
This "Music Without Limits" event is also a planning content. Zhou Huaiyong felt very good after hearing it, so he decided to do it.
Receive free mobile phones, listen to music for free, and do not need to register with real names, and return them to the original place after 24 hours.
No one supervised, no one tracked, completely by self-consciousness, this can be regarded as a test for society.
In fact, the cost of this promotion is not too high. A mobile phone costs more than 2000 yuan, and one hundred is more than 20 yuan.
Even if all cannot be recovered, it is not an unbearable cost.
Moreover, Shangjing Satellite TV happened to be doing a column about social integrity recently. Zhou Huaiyong used his previous network resources to win the follow-up report from Shangjing Satellite TV.
By this time, the money will be well spent.
The social impact of the incident will be enormous, and it is not impossible to cause nationwide discussions, because such a test of integrity has never been done before.
Lu Xin also agreed with this plan.
When people pay attention to the event, they will also notice that the organizer is listening to music quietly, and that is enough.
Don't say more than 20, even if it is 50 or more, it should definitely be spent.
Listening to music So far, a lot of publicity and planning have been done on the Internet, but it may not be able to cover all groups of people.
This event not only makes up for this, but also makes the publicity more intuitive, which may have a good effect.
At this time, the event site has already started to collect, one by one to register their names, and they can leave with their mobile phones.
Soon one hundred people had all received their money, and the people behind the line could only disperse depressedly.
As early as two days ago, Jing Ting Music's Weibo began to promote this event. If they didn't get it, they could only blame themselves for being late.
"Okay, audience friends, the music unlimited collection session has ended, we will continue to pay attention, and will report the results to you at the same time tomorrow."
After the host finished her final lines, the screen ended with her smile, and it was replaced by an advertisement.
"A mobile phone worth more than 2000 yuan sounds very attractive even if you don't rely entirely on self-consciousness. This music unlimited activity should bring many users to Jingting."
Zhang Ruoxi smiled and said, "President Zhou really has a way."
Lu Xin nodded. Zhou Huaiyong and Jingting's team have indeed done a good job. So far, he is quite satisfied with everything about this partner.
Ling Xue asked excitedly from the side: "Then can I post songs?"
Lu Xin was busy with nursery rhymes before, but now the nursery rhyme support program is over.
Coupled with the fact that Jingting's traffic has been slowly increasing, she feels that the time has come for her to release a song.
To be honest, seeing Zhang Jiaqi's little girl's song is selling well, and the sales volume is more than 200 million at every turn, she is really envious.
Making money is secondary, the main reason is that she has recorded most of her songs, but she has been very depressed because the contract cannot be released.
Finally, the contract with Maggie expired, so I naturally wanted to finish the recording and send it out.
Lu Xin shook his head, "Not yet."
"What are your plans?"
Ling Xue asked with a frown, but she knew that Lu Xin must have his own ideas.
Lu Xin thought for a while, "The time is not yet ripe, just wait."
Since he participated in the creation of the Jingting platform, he has been bound to this platform.
KK is now considered a competitor, and his songs will definitely not be available there in a short time.
As for TT Music, he will not go there to release songs.
Even, he will not cooperate with companies listed on TT.
Just like the last time Chen Changhai from Maggie Records called to help Fengtai Records to invite a song, but he refused.
Because Fengtai is on the TT platform.
Then there is only Jingting left, and the current traffic and users of Jingting are not enough to put it bluntly.
Did the nursery rhymes not long ago sell a lot?
Not too small, the three songs "Little Mushroom Picking Girl", "Insects Fly" and "Childhood" have reached more than 270 million, and the other songs have more than 100 million even the lowest.
This sales volume is by no means low.
But it cannot be regarded as the norm.
The reason why they sell so much is not because of the huge sales potential of the Jingting music platform, but because of the promotion outside the platform.
And the particularity of nursery rhymes and nursery rhymes.
Otherwise, Lu Xin would not use this as the first label to try.
The success of this attempt is only the success of the label of children's songs and nursery rhymes, and it does not mean that publishing other songs will also be successful.
Just like now, if a female singer's album is released, it's hard to say how many sales will be sold, but one thing is certain, that is, it will never reach the data of children's songs and nursery rhymes.
It might even be far from it.
Therefore, Lu Xin didn't want Ling Xue to release a song hastily.
The same is true for Fang Man, who will be coming soon. The song is released now. The song is released, but the sales cannot increase, so it is better not to release it for a while.
Moreover, the success of the label of nursery rhymes and nursery rhymes gave him a plan in his heart, which was to carry out the label to the end.
Jingting Music is constantly doing publicity and planning, and he will also use his own way to help the platform gain attention and users.
But the choice of labels must be careful.
Something like "male singer" or "female singer" is too common to be chosen as a label.
Because whether it's a male singer or a female singer, it's everywhere, on every platform.
It is necessary to find an entry point similar to "nursery songs and nursery rhymes", which are rare in the market and can attract widespread attention after excavation, so as to achieve twice the result with half the effort.
"Not letting you release songs for the time being doesn't mean letting you idle."
Thinking of this, Lu Xin continued, "What do you think, what do you think of our next chorus album?"
(End of this chapter)