Chapter 205
Love Song Duet
Chapter 205 Love Song Duet
"Why doesn't our KK have this kind of propaganda?"
It was Kang Yuda who spoke. He looked down at the Weibo on his mobile phone for listening to music, raised his head and said.
What he was talking about was the "Music Unlimited" activity organized by Jing Ting. If KK were to do it, it's not impossible.
Compared with Zhou Huaiyong, the four of them together have a wider network in TV stations.
It's just that the focus of this kind of publicity is still planning, and it can only be implemented when there is a plan.
As soon as Kang Yuda finished speaking, several people all looked at Wang Tao.
They are all record company bosses, and they really don't have much experience in the publicity strategy of this kind of platform.
It still depends on Wang Tao, the general manager.
Wang Tao nodded, "I have ordered the subordinates to start reorganizing the planning department, and are also recruiting talents in this area, but it will take some time."
In the past, the KK platform was dominated by one company, and there was no pressure from publicity at all.
Therefore, the publicity and planning department rarely encounters difficulties and does not get opportunities to exercise.
Coupled with the fact that some of the original key personnel have left with Zhou Huaiyong, the innovation ability of the current publicity and planning department is really worrying.
Embarrassing.
Can only recruit again.
"Then how about we continue to do a similar event?"
Kang Yuda added, "In another city, we'll send him a hundred mobile phones. You can even choose a few more cities and do more games."
"What does Mr. Wang think?"
Several people looked at each other a few times, but still looked at Wang Tao.
Wang Tao frowned and thought for a moment, then shook his head and said, "It's not necessary, one thing, the first time this kind of thing happens will cause widespread discussion, but the second time it will attract a lot of attention."
"one more……"
He continued, "The reason why Jingting has to keep promoting is because it is a new platform and has little popularity among the crowd. It must be known and remembered by people."
"KK is different. KK has been around for so many years, and most people who follow music know about this platform, so I think it is still necessary to make a fuss about the content. The promotion is to directly promote the content, not the platform."
Even new music platform users should have heard of the KK platform. As long as the content is properly promoted, their chances of coming to KK will be high.
In fact, TT Music is the same. Although it is a new platform like Jingting, because of the giant TT software, it only needs a simple publicity, and everyone knows that TT has launched a music platform.
The rest depends on the content.
Therefore, TT has been spending money to buy content, and it doesn't need much publicity for the platform itself.
Zheng Qinglan said at this time: "I agree with content creation, but when we produce content, we can no longer be led by the nose by Jing Ting, and we must focus on the field and style we are good at."
Several people nodded in agreement after listening to it. They haven't released an album of nursery rhymes for a long time, and there are not many creators in this area.
And Lu Xin's "Grateful Heart" created a digital album record. It is really unwise to compete with him in children's songs.
No wonder they lost so badly.
"What are we good at?"
A few people are thinking, what they do most, the male singers are more mixed, and the styles are more diverse, and the female singers are warm love songs.
Since Lu Xin brought up the popularity of hurting feelings songs, he has also made some hurting feelings songs.
But these songs have no special promotional points.
At this time, Ye Jiantian said: "We might as well release songs in a normal way, and then each make a genre, so that no matter which one gets up, it will help KK increase traffic."
He actually had some ideas in his heart, that is to be a girl group.
Last year, Tianle recruited many female newcomers, with the intention of becoming a girl group, but after Lu Xin gave a dance music album, the group stopped temporarily.
But those female rookies have also been in training, anyway, they are all rookies, and it won't cost a lot of money to leave them alone.
Wang Tao thought for a while and said: "It is still necessary to unify the promotion, and the intensity will be sufficient. Everyone, please give some suggestions, and see if we can make a successful song promotion like Jingting does nursery rhymes."
"Then I'd suggest making a song for a girl group, fast song and dance direction."
That being the case, Ye Jiantian spoke directly.
"Also an option."
Wang Tao nodded. The hot sale of the "Quick Song" album shows that there is a market for dance music, and dance music by girl groups may also be tried.
In fact, if a girl group can be successful, they can take all men and women.
"I don't think so. Although there are girl groups now, they are not very popular."
Zheng Qinglan said, "Since we want to promote the content and attract users, this will definitely not work. We still need to make more use of the influence of first-line singers to arrange the direction of the song."
"It's better for us to do some love song duets. The TV theme song sung by Yunru and Hualiang last time was very popular. I think we can explore it."
As soon as her words came out of her mouth, everyone's eyes lit up.
Yes, love song duet is the way.
A TV series was released recently, and the theme song in it is "I'll Still Love You Tomorrow" sung by Ding Hualiang and Feng Yunru.
With the popularity of the TV series, this theme song has also become popular, and the popularity on the KK platform is very high.
In a short period of time, the sales of singles have exceeded 150 million, and there is a high probability of exceeding 200 million.
The reason why Zheng Qinglan suggested duet singing was because after "I Will Still Love You Tomorrow" became a big hit, Lark immediately collected some duet songs and prepared to select high-quality ones to continue making.
If the platform really decides to promote the duet, Lark can release the song soon.
"Okay, then sing a love song duet."
Like Lark, the other three record companies have also made corresponding arrangements for song collection and song selection. They are prepared, and naturally they have no objections.
After a discussion among the four, the direction was decided.
"Everyone, I'm afraid I can't sing duets of love songs."
Wang Tao suddenly smiled wryly and said, "Look at your phone, Lu Xin just posted on Weibo."
He set a special focus on Lu Xin on Weibo, as long as the other party sends a message, he can see the reminder.
While Ye Jiantian and Zheng Qinglan were discussing, he received a reminder.
Several people were taken aback when they heard the words, and then turned on their phones.
"Lu Xin also wants to send a male and female duet?"
They never expected that the plan they had just discussed would collide with Lu Xin.
This is difficult.
Platform to platform, although they are now trying to attract new users, but at present, even if TT Music and Jingting are combined, they are far inferior to KK's traffic and number of users.
Both competitors are growing, they are a little anxious, but not afraid.
But confronting Lu Xin head-on again is something that no one wants to face.
Nothing else, Lu Xin should not have been defeated in terms of song sales since his debut.
And just now they beat them again in the nursery rhyme, and they were a little uncertain.
They looked down at their phones not knowing what to say, and there was a moment of silence at the scene.
(End of this chapter)
"Why doesn't our KK have this kind of propaganda?"
It was Kang Yuda who spoke. He looked down at the Weibo on his mobile phone for listening to music, raised his head and said.
What he was talking about was the "Music Unlimited" activity organized by Jing Ting. If KK were to do it, it's not impossible.
Compared with Zhou Huaiyong, the four of them together have a wider network in TV stations.
It's just that the focus of this kind of publicity is still planning, and it can only be implemented when there is a plan.
As soon as Kang Yuda finished speaking, several people all looked at Wang Tao.
They are all record company bosses, and they really don't have much experience in the publicity strategy of this kind of platform.
It still depends on Wang Tao, the general manager.
Wang Tao nodded, "I have ordered the subordinates to start reorganizing the planning department, and are also recruiting talents in this area, but it will take some time."
In the past, the KK platform was dominated by one company, and there was no pressure from publicity at all.
Therefore, the publicity and planning department rarely encounters difficulties and does not get opportunities to exercise.
Coupled with the fact that some of the original key personnel have left with Zhou Huaiyong, the innovation ability of the current publicity and planning department is really worrying.
Embarrassing.
Can only recruit again.
"Then how about we continue to do a similar event?"
Kang Yuda added, "In another city, we'll send him a hundred mobile phones. You can even choose a few more cities and do more games."
"What does Mr. Wang think?"
Several people looked at each other a few times, but still looked at Wang Tao.
Wang Tao frowned and thought for a moment, then shook his head and said, "It's not necessary, one thing, the first time this kind of thing happens will cause widespread discussion, but the second time it will attract a lot of attention."
"one more……"
He continued, "The reason why Jingting has to keep promoting is because it is a new platform and has little popularity among the crowd. It must be known and remembered by people."
"KK is different. KK has been around for so many years, and most people who follow music know about this platform, so I think it is still necessary to make a fuss about the content. The promotion is to directly promote the content, not the platform."
Even new music platform users should have heard of the KK platform. As long as the content is properly promoted, their chances of coming to KK will be high.
In fact, TT Music is the same. Although it is a new platform like Jingting, because of the giant TT software, it only needs a simple publicity, and everyone knows that TT has launched a music platform.
The rest depends on the content.
Therefore, TT has been spending money to buy content, and it doesn't need much publicity for the platform itself.
Zheng Qinglan said at this time: "I agree with content creation, but when we produce content, we can no longer be led by the nose by Jing Ting, and we must focus on the field and style we are good at."
Several people nodded in agreement after listening to it. They haven't released an album of nursery rhymes for a long time, and there are not many creators in this area.
And Lu Xin's "Grateful Heart" created a digital album record. It is really unwise to compete with him in children's songs.
No wonder they lost so badly.
"What are we good at?"
A few people are thinking, what they do most, the male singers are more mixed, and the styles are more diverse, and the female singers are warm love songs.
Since Lu Xin brought up the popularity of hurting feelings songs, he has also made some hurting feelings songs.
But these songs have no special promotional points.
At this time, Ye Jiantian said: "We might as well release songs in a normal way, and then each make a genre, so that no matter which one gets up, it will help KK increase traffic."
He actually had some ideas in his heart, that is to be a girl group.
Last year, Tianle recruited many female newcomers, with the intention of becoming a girl group, but after Lu Xin gave a dance music album, the group stopped temporarily.
But those female rookies have also been in training, anyway, they are all rookies, and it won't cost a lot of money to leave them alone.
Wang Tao thought for a while and said: "It is still necessary to unify the promotion, and the intensity will be sufficient. Everyone, please give some suggestions, and see if we can make a successful song promotion like Jingting does nursery rhymes."
"Then I'd suggest making a song for a girl group, fast song and dance direction."
That being the case, Ye Jiantian spoke directly.
"Also an option."
Wang Tao nodded. The hot sale of the "Quick Song" album shows that there is a market for dance music, and dance music by girl groups may also be tried.
In fact, if a girl group can be successful, they can take all men and women.
"I don't think so. Although there are girl groups now, they are not very popular."
Zheng Qinglan said, "Since we want to promote the content and attract users, this will definitely not work. We still need to make more use of the influence of first-line singers to arrange the direction of the song."
"It's better for us to do some love song duets. The TV theme song sung by Yunru and Hualiang last time was very popular. I think we can explore it."
As soon as her words came out of her mouth, everyone's eyes lit up.
Yes, love song duet is the way.
A TV series was released recently, and the theme song in it is "I'll Still Love You Tomorrow" sung by Ding Hualiang and Feng Yunru.
With the popularity of the TV series, this theme song has also become popular, and the popularity on the KK platform is very high.
In a short period of time, the sales of singles have exceeded 150 million, and there is a high probability of exceeding 200 million.
The reason why Zheng Qinglan suggested duet singing was because after "I Will Still Love You Tomorrow" became a big hit, Lark immediately collected some duet songs and prepared to select high-quality ones to continue making.
If the platform really decides to promote the duet, Lark can release the song soon.
"Okay, then sing a love song duet."
Like Lark, the other three record companies have also made corresponding arrangements for song collection and song selection. They are prepared, and naturally they have no objections.
After a discussion among the four, the direction was decided.
"Everyone, I'm afraid I can't sing duets of love songs."
Wang Tao suddenly smiled wryly and said, "Look at your phone, Lu Xin just posted on Weibo."
He set a special focus on Lu Xin on Weibo, as long as the other party sends a message, he can see the reminder.
While Ye Jiantian and Zheng Qinglan were discussing, he received a reminder.
Several people were taken aback when they heard the words, and then turned on their phones.
"Lu Xin also wants to send a male and female duet?"
They never expected that the plan they had just discussed would collide with Lu Xin.
This is difficult.
Platform to platform, although they are now trying to attract new users, but at present, even if TT Music and Jingting are combined, they are far inferior to KK's traffic and number of users.
Both competitors are growing, they are a little anxious, but not afraid.
But confronting Lu Xin head-on again is something that no one wants to face.
Nothing else, Lu Xin should not have been defeated in terms of song sales since his debut.
And just now they beat them again in the nursery rhyme, and they were a little uncertain.
They looked down at their phones not knowing what to say, and there was a moment of silence at the scene.
(End of this chapter)