Chapter 1002
Global Film History Champion!
2010 11 Month 15 Day.
The latest box office figures for "Joker" are out after 45 days of release.
$ 20.92 billion.
The film has officially surpassed the $20 billion mark, a record that undoubtedly breaks film history.
Both Avatar and Titanic were defeated by Joker.
Prior to this, Chen Yu had already discussed with Yang Lu and others that "Joker" would adopt a long-tail screening model.
The news immediately brought the entire internet to a standstill.
This movie occupied all ten spots in the top trending searches on all platforms, both domestically and internationally.
[Joker's latest box office figure reaches $20.92 billion, officially entering the top spot in global film history!]
[A God-like Climb! Joker Surpasses Avatar and Titanic, Successfully Reaching the 20 Billion Yuan Mark!]
[The pinnacle of R-rated films, Joker will become an insurmountable peak!]
Warner Bros. and Yu Xin jointly announced: "Joker" will not have a set end date for its theatrical run and will instead have a long run of screenings!
【…】
In a short time.
The entire internet is buzzing with excitement, everyone is paying attention to the news about "Joker".
From the moment it was released, everyone could sense the success this film was about to achieve.
But no one expected that "Joker" would gross 20 billion in just 45 days.
Putting other things aside for now.
To date, no film in the entire history of cinema has achieved such success.
Joker has become the undisputed No. 1.
"This is higher than the annual box office of many countries."
"Brother Yu is awesome!"
"This will be the end of the R-rated film history, and this record probably won't be broken for the next ten years."
"With 2.5 million more than Avatar, our Brother Yu is definitely the box office king."
What is long-tail projection? It means playing it continuously!
Netizens are discussing this extensively.
The popularity of "Joker" has reached unprecedented levels.
On the other hand, the focus of the discussion is currently on the pre-release preparations for "Let the Bullets Fly" and "Mulan".
So far, this is undoubtedly the situation Chen Yu has been most looking forward to.
Leaving aside "Let the Bullets Fly," which allowed Jiang Wen to earn money while standing up, "Mulan" alone is already of paramount importance.
This is the stepping stone for Liu Yifei to participate in the Oscars.
No matter what, Chen Yu will definitely elevate her to the position she deserves.
"What are you thinking about? You're ignoring me when I talk to you."
Liu Yifei's voice rang in his ears, and Chen Yu quickly turned his head to look over, only to notice that the person in front of him was holding a mobile phone.
now.
The entire internet is filled with comments about "Joker".
The string of positive reviews clearly made Liu Yifei's mood even brighter.
"look!"
"Rocqueen is all over the internet right now; this movie is absolutely unstoppable!"
Chen Yu looked at Liu Yifei.
He was already used to his girlfriend's reactions.
What kind of results do you think "Mulan" will achieve after its release?
Upon hearing Chen Yu's question, Liu Yifei's face lit up with anticipation.
These past few days, Chen Yu and his team have been busy with the promotion and distribution of "Mulan" and "Let the Bullets Fly".
to be frank.
The five films released during the Lunar New Year holiday have been secretly competing with each other, and their goal is clear: to shine brightly during the holiday season.
Liu Yifei fell silent.
His gaze fell on where Chen Yu was.
She naturally knew everything her boyfriend had done for her, including the prime-time slot for the release of "Mulan," which Chen Yu had snatched from Jiang Wen.
"Regardless of the final result, I have done my best for the role of Mulan."
Hearing Liu Yifei's words, Chen Yu breathed a slight sigh of relief.
This lifetime.
Both he and Liu Yifei are now carrying an even greater honor than in their previous lives.
In fact, the greater the honor, the greater the responsibility.
What they need to do now is no longer simply to become stronger.
Ring ring—
I was just thinking about it.
The phone rang at just the right moment.
When Chen Yu picked up the phone, he happened to notice the note displayed on it.
Richard Fox.
If I'm not mistaken, they came for "Joker".
Putting everything else aside, the film "Joker" alone has brought Warner Bros. and Chen Yu several times the profit.
It's worth noting that the investment in "Joker" was only around $5000 million.
As of now, the box office revenue has already reached $20 billion.
Thinking this way.
Chen Yu answered the call immediately.
"Chan, am I bothering you by calling at this hour?"
Richard Fox's voice came through the phone, which Chen Yu naturally denied.
That's right.
"Barry discussed with the leadership and, taking advantage of the current popularity of 'Joker,' wanted to launch some high-end merchandise aimed at collectors."
Barry Manyer had already mentioned this matter when "Joker" was first released.
Compared to other superhero movies, Joker, being an R-rated film, was not intended to participate in the consumption of such derivative products.
only.
As things have developed, people have clearly realized the true value of "Joker".
As for Chen Yu, he didn't think much about these situations.
First of all.
Joker is a movie.
The feelings he can bring to everyone should be profound, and if greater value can be generated in this process, that would be good.
However, Warner and Chen Yu's starting points should be different.
Businessmen make huge profits.
Warner Bros. has undoubtedly recognized the value of "Joker".
Perhaps because he didn't hear Chen Yu's reply, Richard Fox was clearly getting anxious.
After all, this is undoubtedly a huge business opportunity for Warner.
Especially now, everyone is waiting for Joker to achieve even greater glory.
Long-tail screenings not only create box office miracles, but also maximize the brand effect of "Joker".
"Chan, what are your thoughts on this matter?"
The task Barry Manyer assigned him was something he absolutely had to complete.
However, to achieve this, Chen Yu's consent must be obtained first.
If Chen Yu hadn't argued so strongly and brought this R-rated film to the forefront, we probably wouldn't have witnessed such glory.
"I have no objection."
In fact.
Derivative merchandise also appeared in later generations, and Warner Bros. naturally wouldn't miss any opportunity to make money.
However, just as Chen Yu had thought, excessive spin-offs might negatively impact the viewing experience of "Joker".
If it's for collectors, then that's a different story.
Upon hearing Chen Yu's response, Richard Fox's face showed a clear hint of surprise.
"You can rest assured that this matter is in my hands." "I will definitely make 'Joker' worth far more than its market value."
Richard Fox spoke with great seriousness, but he certainly has the ability to back it up.
The two hung up the phone.
Liu Yifei's gaze naturally turned towards Chen Yu.
She had overheard most of their conversation; Warner Bros. clearly wanted to maximize profits from the Joker film.
"Isn't Warner a little too hasty?"
As soon as the box office performance of "Joker" stabilized, Warner Bros. began to rush to produce derivative products.
Faced with his girlfriend's question, Chen Yu smiled faintly and remained silent.
to be frank.
In later generations, this would be considered an extremely common occurrence.
However, in 2010, the understanding of celebrity merchandise was not yet at its peak.
"It's alright."
"This time the scope is not wide, and under these circumstances, Warner's move may even create a hunger effect."
The fewer items there are, the more attention they will attract.
***
Early in the morning of June 11.
With only one month to go before the release of "Mulan," the first trailer was released quietly.
This has undoubtedly attracted global attention on social media.
In China.
In just a few hours, it garnered tens of millions of views.
As soon as the trailer was released, it immediately dominated multiple spots on the trending lists of major mainstream media outlets.
The most attention-grabbing element is probably Liu Yifei's yellow forehead makeup.
Liu Yifei got up very early on purpose.
Before releasing the first trailer, Chen Yu and his team did not provide any information.
According to Chen Yu, the main goal was to catch these media reporters off guard.
as predicted.
As Chen Yu had predicted, the first trailer for "Mulan" made headlines the moment it was released.
Both the makeup and the visual effects presented a picture quality completely different from that of regular movies.
Calling it a blockbuster of the year wouldn't be an exaggeration.
As for.
What Liu Yifei didn't know was that another surprise awaited her.
Chen Yu and Disney had already discussed this beforehand.
In preparation for the premiere a month later, Disney and Yu Xin purchased giant outdoor billboards, each tens of meters long, in several major cities both domestically and internationally.
As for today.
That's the time to promote it simultaneously both domestically and internationally.
Liu Yifei took a deep breath and, after mentally preparing herself, clicked on the news online.
Just one glance.
They were already stunned by the situation before them.
Aside from the imagined scenarios, the entire internet is discussing it.
Just as she was wondering, Liu Yifei noticed the content and news online.
"That's incredibly extravagant!"
"As expected of the first Chinese Disney princess, and as expected of Chen Yu's princess, this level of publicity is really expensive."
"Our Sisi deserves it!"
"Unbelievable! The entire ten-mile-long street is covered with promotional posters for 'Mulan'!"
Liu Yifei was in a state of extreme shock when she felt the gaze upon her.
When she looked up, she noticed Chen Yu's gaze.
"This? You did all of this?"
Liu Yifei looked on in disbelief.
Los Angeles, New York, London, Paris, Toronto…
The campaign covered major cities in several countries, and carried out large-scale publicity in each.
"My female general is at such an important moment, I must make sure to perform well."
Upon hearing Chen Yu's words, Liu Yifei immediately punched Chen Yu in the chest.
"What time is it? Stop being so glib!"
"With so many cities involved, you'll be crying when the box office of 'Mulan' doesn't cover the advertising costs."
As Liu Yifei said this, tears streamed down her face.
How could a young woman in her early twenties possibly handle such a huge surprise from Chen Yu?
"Why are you crying?"
Chen Yu pulled Liu Yifei into his arms, his smile widening.
You deserve it!
"Fool, I've said before that doing these things for you is just my duty."
As for now.
The online reports are already overwhelming.
[Spending a whopping $200 million! Chen Yu and Disney pave the way for Liu Yifei's "Disney Princess journey"—the man behind "Mulan"!]
[Spanning 89 countries worldwide, the multi-billion dollar IP "Mulan" may become the biggest winner!]
[The first trailer for "Mulan" was released globally simultaneously; Chen Yu hosted an epic promotional event for Liu Yifei!]
[This is no longer a princess! In the new film "Mulan," Chen Yu has elevated Liu Yifei to the status of a true queen!]
In a short time.
The entire internet is promoting it.
Chen Yu's extravagant spending to promote Liu Yifei undoubtedly brought the hype to its peak.
Everyone had high expectations for this movie, and now, regardless of how the final product turns out, they're definitely going to have a taste of it.
As for the other films released at the same time...
There is absolutely no comparison between them.
Even if they had the will, they lacked the ability. Mulan was not on the same level as these other films, both in terms of its intellectual property and its production.
Especially now.
Chen Yu's approach further distinguished Mulan from these other films.
This makes all their previous efforts in promotion seem like a joke at this moment.
It seemed that Chen Yu could have the whole world at his fingertips with just a flick of his wrist.
Liu Yifei finally calmed down.
She was with Chen Yu, but she never expected that Chen Yu had already done so much for her without her knowledge.
"Actually, normal publicity is fine."
"This is outrageous. When I clicked on the top trending topic just now, I thought I was seeing things."
Upon hearing Liu Yifei's words, Chen Yu reached out and gently wiped away the tears on Liu Yifei's face.
Before any further action could be taken, the shrill ring of the telephone rang at just the right moment.
He was wondering who would call him at this time when he looked over and realized it was Jiang Wen.
He casually pressed the answer button.
Jiang Wen's gruff voice came through the phone instantly.
"Director Chen, do you still consider me a brother?"
These words, clearly accusatory, stopped Liu Yifei from crying.
He suddenly looked up at Chen Yu and began to listen carefully.
Chen Yu naturally knew that Jiang Wen had called to interrogate him, and Jiang Wen couldn't help but sigh when she heard laughter coming from Chen Yu's end.
"Brother, my life is so miserable!"
"I spent so much time trying to let the bullets fly for a while, but your speed made me not even see your taillights."
What kind of advertising is this?
It's absolutely the pinnacle of cinema!
That project encompasses 89 cities worldwide; such a grand undertaking is truly unprecedented for Jiang Wen.
"have to."
"That's truly a case of 'dimensional reduction'!" (End of Chapter)