Chapter 1003
is a hit even before its release!
"All talk and no action."
Wang Zhonglei looked out the window, his brows furrowed into a deep frown.
The phone lying to the side displayed the billions of dollars in publicity for "Mulan".
"It's just a sound."
"He's making such a big publicity stunt, as if he's afraid people won't know he's rich."
Feng Xiaogang sat to the side, not responding to Wang Zhonglei's words.
Seeing that these films were all being heavily promoted, Feng Xiaogang was naturally anxious.
to be frank.
There's no need to worry about "The Orphan of Zhao" and "The Laughing Swordsman".
Just the trailer alone has been bombarded with criticism.
Ultimately, the two things we need to be most wary of right now are "Mulan" and "Let the Bullets Fly".
Seeing Chen Yu's impressive lineup today is enough to show his expectations for "Mulan".
As for "Let the Bullets Fly".
Jiang Wen's films have always had an eerie quality, yet they are surprisingly well-received in terms of screenings and word-of-mouth.
"They've really hyped up the place."
"We have no choice but to fight back."
From beginning to end.
Feng Xiaogang and Huayi Brothers did not forget to promote themselves.
As their highlight of this year's Lunar New Year film season, "If You Are the One 2" has only one goal: to win the box office championship.
If it's just a matter of competing against "Sacrifice" and "The Great Laughing Swordsman," then "If You Are the One 2" will definitely have an easy time.
Unfortunately.
The current situation is that there was "Mulan" first, and "Let the Bullets Fly" is next.
"If You Are the One 2" is sandwiched in the middle, which is indeed a lot of pressure.
Feng Xiaogang has lost to Chen Yu so many times that he now considers Chen Yu a thorn in his side.
This time.
They are determined to make up for lost ground through "If You Are the One 2".
"Don't forget, Ge You is still with us. I don't believe Chen Yu can really turn the world upside down."
Feng Xiaogang snorted coldly.
At this year's Golden Rooster Awards ceremony, Chen Yu clearly gave no one else a chance.
After hearing Feng Xiaogang's words, Wang Zhonglei did not say anything more.
As his brother had said before, their relationship with Chen Yu was currently in an awkward phase.
There's really no need to make a mountain out of a molehill any further.
"Let's take one step at a time."
"Chen Yu has already invested heavily in publicity and promotion alone."
They really can't compare to that.
After all, the publicity for this project will probably cost hundreds of millions of yuan. If Chen Yu continues with this approach, "If You Are the One 2" may end up losing everything.
Therefore, all they need to do in this battle is avoid a humiliating defeat.
On the other hand, consider Chen Yu's side.
After hanging up the phone with Jiang Wen, he finally looked at his girlfriend.
The latter seemed to have calmed down, and had already wiped away her tears.
She was still scrolling through online comments.
They all praised Chen Yu's generous gesture this time.
Besides.
Such a large-scale publicity campaign has indeed generated a buzz for "Mulan".
As a result, many people are looking forward to the day when "Mulan" is released.
After all, you can see from the trailer that Liu Yifei is indeed fully armed this time, and the appearance revealed in the trailer is completely the domineering aura of a female general.
This publicity campaign has caused quite a stir in the industry.
While everyone was shocked, they were also waiting to see what would happen next.
This year's Lunar New Year film season undoubtedly brings together four top directors: Feng Xiaogang, Chen Kaige, Chen Yu, and Jiang Wen.
In previous years, Feng Xiaogang was the only standout, but this time he is clearly under pressure.
As for Zhang Yimou...
Besides focusing on staying at home, I also occasionally check online news during this period.
In general.
Chen Yu's actions were indeed quite surprising.
but.
Judging from this process, the success of "Mulan" is indeed remarkable.
After all, as the first collaboration between Disney and China, it has attracted much attention from the very beginning.
Thinking this way.
Zhang Yimou's expression changed slightly.
He recalled that in the past two years, Chen Yu's popularity and status had already risen to prominence.
Whether in China, Hollywood, or globally, prices are rising.
Even him.
When facing Chen Yu, they could only admit defeat.
"This time, it truly is a case of the younger generation surpassing the older."
"Each generation is stronger than the last."
Zhang Yimou looked at the message on his phone, his face filled with undisguised satisfaction.
so far.
All parties are observing the current situation.
As Chen Yu said, only when the competition between works is stronger will it drive the continuous development of the works.
at night.
Chen Yu and Liu Yifei's family are gathered together.
The rare moment of leisure truly brought joy to everyone.
"This publicity campaign was all thanks to Xiao Chen."
"I saw the news online today that Mulan is receiving a lot of publicity in various countries."
Liu Xiaoli looked at Chen Yu.
The person in front of her had seen everything her daughter had done.
As for Liu Yifei's current achievements, half of the reason is probably due to Chen Yu.
"Yes."
"Today, the whole world can see my niece's beauty."
Liu Xiaodong sat on the sofa, his face full of admiration for Chen Yu.
Even today, when everyone saw the news, they couldn't help but admire Chen Yu's courage.
The movie "Mulan" has not been released yet, so it's hard to say what kind of results it will achieve.
However, the fact that Chen Yu is able to promote Liu Yifei on such a large scale is enough to prove how much he values her.
"Xiao Chen, how did you come up with the idea of projecting the trailer to major cities?"
Upon hearing this, Chen Yu looked up and gazed at where Liu Xiaodong was.
Currently, advertising on large screens is still in its initial stages.
As for later generations.
A very mature business chain has already been formed.
This is just a publicity stunt, and it has indeed achieved the best of both worlds.
"Full-screen trailers are always more spectacular than posters."
I was thinking—
"We definitely want the whole world to notice Yifei."
To be honest, the movie "Mulan" has caused a huge sensation since it was first prepared for filming.
Upon hearing Chen Yu's words, Liu Yifei's nose tingled with emotion. She naturally knew everything Chen Yu had done for her.
Liu Xiaoli looked at her daughter.
Seeing Liu Yifei so happy, her mother must be content.
"Are these movies going to be released next month?"
Shen Xiaoqin's words drew everyone's attention to Liu Yifei.
Everyone has noticed the recent news online, and naturally knows the real reason why the entire internet is paying close attention.
Putting other things aside for now.
Many people are looking forward to a battle of heroes.
They were curious to see which film would take the top spot in this year's Lunar New Year film season.
"Yes."
"The Laughing Swordsman and the Orphan of Zhao will be released first, followed by Yi Fei's Mulan." "The competition in this year's Lunar New Year film season is indeed more intense than in previous years."
When the family gathers together, there are naturally no excessive taboos.
As for now.
As the release date approaches, the promotional efforts for these films are equally intense.
This statement came out.
A hint of hesitation appeared on everyone's faces; they naturally didn't want Liu Yifei to feel too much pressure.
However, Liu Yifei did not show much emotional change on her face.
Chen Yu did not intend to delve deeper into this topic. After chatting for a few more minutes, he and Liu Yifei went straight back to their room.
Are you nervous?
Upon hearing Chen Yu's question, Liu Yifei turned her head to look.
He then shook his head.
"well enough."
"Victory and defeat are common occurrences in war."
Just like when "The Grand Budapest Hotel" and "Black Coal, Thin Ice" were released, Chen Yu was completely ridiculed by the entire internet for a period of time, but after "Joker" was released, didn't it reverse the whole situation?
"Besides, I have you cheering me on."
"I'm not afraid at all."
This is Liu Yifei's true feeling.
With Chen Yu around, a lot of trouble was indeed saved.
Hearing his girlfriend's words, Chen Yu couldn't help but laugh.
If this were in his previous life, Chen Yu would never have dared to dream of becoming someone who could put Liu Yifei at ease.
Sometimes, he really should be grateful that God gave him a second chance at life.
Not only did he largely achieve his dream from his previous life, but he also enabled Chinese-language films to develop at a faster pace than in his previous life.
What are you thinking about?
Liu Yifei's voice interrupted Chen Yu's thoughts.
He looked down at his girlfriend, his smile growing wider.
"nothing."
"I'm just happy to have you by my side."
Liu Yifei laughed; wasn't she the same?
***
December has finally arrived as scheduled.
The promotion and distribution of the five films are already in full swing.
Amidst much anticipation, "The Laughing Swordsman" fired the first shot in the Lunar New Year film season.
have to say.
The release of this film has undoubtedly attracted the attention of industry professionals and movie fans.
The fact that Xiao Shenyang and Zhao Benshan are starring in a period comedy film for the Lunar New Year is enough to attract a lot of attention.
Liu Yifei looked at the news online.
He propped his face up and slowly swiped through the news on his phone.
"The movie 'The Laughing Swordsman' has been released."
Turning her head to look at Chen Yu beside her, Liu Yifei was full of anticipation.
but.
When he heard what his girlfriend said, Chen Yu did not show much reaction.
The film "The Laughing Swordsman" performed similarly to "Sacrifice," with a total box office of only 1.56 million RMB if Chen Yu remembers correctly.
If this were in 2010 of my previous life, this would have been considered a good result.
Unfortunately, due to the butterfly effect caused by Chen Yu's rebirth, the box office result of 1.56 million RMB was far from impressive.
Plus.
This film was released at the time, clashing with "If You Are the One 2" and "Let the Bullets Fly".
Even with ample preparation, they can only manage to reach a mid-to-lower level.
and.
The duo of Xiao Shenyang and Zhao Benshan, despite their popularity on the Spring Festival Gala, only garnered significant attention in their region.
Ring ring—
I was just thinking about it.
The phone rang at just the right moment, interrupting Chen Yu's thoughts.
It's Jason Reed.
This guy has been handling the pre-release publicity for "Mulan" lately.
As the producer of "Mulan", he didn't miss a single moment.
Chen Yu pressed the answer button.
Jason Reed's voice came through the phone.
"Hello, Chan."
Chen Yu smiled faintly and remained silent, then glanced at Liu Yifei beside him.
"Mulan is about to be released."
Jason Reed is undoubtedly very excited about this. After all, as a project he has been fully in charge of, he hopes that "Mulan" will achieve great success.
"Yes."
"About ten days left."
To be precise, it should be 13 days.
"Robert contacted me in the last couple of days and asked if we should hold a global press conference."
"It would be best if Crystal appeared with a full face of makeup."
Upon hearing Jason Reed's words, Chen Yu looked over.
to be frank.
In my previous life, the promotion of "Mulan" was also done to the extreme.
Unfortunately.
Due to the circumstances at the time, all promotional activities could not be carried out in real time and ultimately had to be moved online.
The final result was predictable.
The theatrical release of "Mulan" did not achieve great success, but it recouped its costs through advanced on-demand viewing.
Liu Yifei was listening to the conversation between the two, occasionally leaning over to look at Chen Yu.
"can."
"However, this global press conference will be held in Beijing."
to be frank.
This may be the true meaning of having power in one's hands; Chen Yu could have control over it.
Putting everything else aside, although Mulan is a Disney production, she is ultimately a Chinese character.
Regardless of the circumstances, China should be the first choice.
Jason Reed hesitated for a moment when he heard Chen Yu’s words, but quickly agreed.
In short, Chen Yu can now be considered his boss.
It was only natural to assign him these tasks.
Even Robert Iger has to accept this view.
"OK."
"I'll make some arrangements to schedule it as early as possible, perhaps a week before the release date, so that it can generate buzz."
Chen Yu certainly trusted Jason Reed.
to be frank.
Even if they acquired a stake in Disney, it would still be a long way off from direct control, and Jason Reed staying there might still be of some use.
The two discussed the issue further before hanging up the phone.
"Robert wants to hold a global press conference."
"It seems so."
“In the time leading up to the release of Mulan, you and Gong Li still need to do some promotion.”
After hearing Chen Yu's words, Liu Yifei finally understood the situation a little.
Since the release date was set, both Disney and China have basically shown their utmost sincerity.
"it is good!"
Liu Yifei nodded heavily, her gaze falling on the messages on her phone.
The release of "Mulan" is imminent.
As the female lead in this drama, I definitely need to show my attitude.
Fortunately, the release date of this film was different from the previous life's issues, so at least in the promotion and release phases, everything was done perfectly.
"I hope 'Mulan' will achieve great success."
"At least--"
"Don't let everyone's efforts go to waste!" (End of Chapter)