Chapter 1004
Mulan! Off to War!
as predicted.
The opening day box office performance of "The Laughing Swordsman" did not meet expectations.
2300 million RMB.
In the current Lunar New Year film season, 2000 million on the first day is indeed not outstanding, and there is not much change from the previous one.
This result has undoubtedly made the competition for the Lunar New Year film season even more intense.
"Today is the release date of 'The Orphan of Zhao'."
Liu Yifei looked at the comments online, her tone tinged with melancholy.
In general.
The movie "The Laughing Swordsman" was originally intended to be funny, but online comments have focused entirely on its plot and performances.
The internet is flooded with criticisms of weak plots or exaggerated acting.
Not only that.
Most netizens are complaining that the jokes in "The Laughing Swordsman" are forced and rely entirely on jokes from the internet.
In this regard.
Liu Yifei declined to comment.
Since she hadn't seen the movie, she couldn't afford to develop any prejudice against it based on online comments.
"There is a lot of online boycott of 'The Orphan of Zhao' now."
Chen Yu was busy with his work and blurted it out unconsciously.
As he said, the subject matter is not appealing, and people tend to prefer comedies for entertainment during the Lunar New Year season.
"Let's take a look first."
to be frank.
With the Lunar New Year film season kicking things off, an excellent storyline or atmosphere is definitely needed.
As for "The Orphan of Zhao" and "The Laughing Swordsman," they clearly do not yet possess such strength.
This explains why their final results were not good in their previous lives.
Liu Yifei nodded.
Alongside the release of "Just Another Pandora's Box" and "Sacrifice," Disney and Yu Xin simultaneously announced that "Mulan" would hold a global press conference on December 10th.
Following its global launch, Mulan immediately began pre-sales.
At that time.
All we need to do is wait for the film to be released.
Liu Yifei was still browsing the news online. As soon as Disney and Yu Xin made their announcement, "Mulan" instantly became a trending topic.
It's being discussed all over the internet.
To be honest, the most anticipated film in this Lunar New Year season is probably "Mulan".
After all, putting aside the fact that it is a major Disney IP, the recent publicity alone, coupled with the names of Chen Yu and Liu Yifei, is enough to make this movie a hit even before its release.
Liu Yifei's emotions were somewhat relieved.
With both movies being released, she has been in a rather passive position these past few days.
We passively wait for what might happen after the movie is released.
Fortunately, Chen Yu stayed by Liu Yifei's side the whole time.
"There are still six days left."
As Liu Yifei said this, she turned her head to look at Chen Yu beside her.
The significance of Robert Iger's actions is quite clear.
Holding a global launch event before the pre-sale period for "Mulan" would maximize the buzz before its release.
Chen Yu listened to his girlfriend's words, his smile unchanged.
to be frank.
He could understand Liu Yifei's feelings right now; the higher everyone's expectations, the greater the pressure on Liu Yifei.
Even with his daily efforts to alleviate the pressure, it was impossible to hide from the pressure.
Only after everything has settled down can Liu Yifei feel relieved.
So far, the entire internet is focused on the final box office records of these five films.
On its opening day, "A Chinese Odyssey" clearly did not achieve the expected results.
As for now.
Let's see how well the other films perform.
***
April 10th, 8 AM.
The global launch event for "Mulan" was officially held at the China Film Museum.
Liu Yifei was fixing her makeup in the lounge area, while a stylist stood beside her, helping her with her clothes.
Her makeup and styling were unique to her in the movie.
Autumn goes and winter comes.
The temperature in the capital has dropped considerably compared to before.
As for Chen Yu, in order to ensure that Liu Yifei could stay warm while maintaining her heroic and dashing appearance in the movie, he specially modified the costume.
Liu Yifei looked at herself in the mirror.
Overall, it looks the same as before, yet it exudes a natural heroic spirit.
This outfit is even more fitting for the identity of a "female general".
"How are you? Ready?"
Chen Yu pushed open the door in front of him and looked inside.
A hint of amazement flashed in his eyes as he looked at his girlfriend.
No wonder she remained the dream goddess of many male stars even in her late 40s.
"Ready?"
Liu Yifei clearly sensed Chen Yu's momentary daze.
The tension has actually eased somewhat.
Is it pretty?
Liu Yifei turned around in front of Chen Yu, a gesture that made him nod heavily.
"nice!"
"Gong Li and the others have already arrived. We'll have time to catch up with them when we go out later."
Upon hearing Chen Yu's words, a hint of joy flashed in Liu Yifei's eyes.
She took Chen Yu's arm and walked outside. When she looked over, Gong Li, Li Lianjie, and others were already in front of her.
"It's been a long time since I've seen Yifei, and she's even more beautiful than before."
Gong Li approached Liu Yifei.
have to say.
A while ago, everyone was talking about the promotional efforts for "Mulan".
Anyone would have to admire Chen Yu's grand vision.
Looking at the entire entertainment industry, there are very few people who can reach Chen Yu's level.
Nowadays, Liu Yifei is already a leading figure in the entertainment industry.
With Chen Yu protecting her, her popularity will only continue to rise.
As Gong Li thought this, she looked up at Liu Yifei again, especially now that "Mulan" has been released, it will surely cause another bloodbath.
"Sister Gong Li, it's been a long time since we last met since the last event."
Gong Li was also busy with the film's release recently.
"Shanghai" is a movie that was just released in June of this year.
An anti-Japanese war film co-starring Chow Yun-fat and John Cusack.
The pre-release publicity was incredibly extensive, but unfortunately, the box office only reached 3750 million RMB.
It can only be described as critically acclaimed but commercially unsuccessful.
Seeing Gong Li and Liu Yifei walk to a side to chat, Donnie Yen and Li Lianjie then looked at Chen Yu.
"It's going to be hard for 'Mulan' not to be a hit this time."
"The fact that you spent a lot of money on publicity a while ago has been a hot topic in the industry for a long time."
Li Lianjie made no attempt to conceal anything.
He spoke frankly about what was on his mind.
Upon hearing what the person in front of him said, Chen Yu couldn't help but laugh.
"After all, this is Yifei's first independent film, and I hope it can achieve good results."
Zhen Zidan and the others exchanged a smile.
Chen Yu's extravagant spending was nothing new to them.
To be honest, you probably can't find anyone in the entire entertainment industry as talented as Chen Yu.
Even if they did, they wouldn't have the courage to do something of such high quality. Raising the publicity budget to hundreds of millions is something most people simply don't have the resources for.
"Do not worry."
"Yifei will definitely achieve the expected results."
This wasn't just Donnie Yen's endorsement; the fact that Chen Yu specifically sought out Disney for this film was enough to demonstrate his ultimate intentions.
"Thank you for your kind words!"
The group of people present chatted for a few minutes, while outside the China Film Museum, a large crowd had already gathered.
This global press conference was attended not only by domestic media reporters.
Mainstream media from other countries were also unwilling to miss this opportunity.
This is Mulan!
With both Disney and Chen Yu at the helm, it's impossible for this movie not to do well.
now.
Outside the China Film Museum, a huge poster for "Mulan" is displayed.
In the very center, the first trailer for "Mulan" is playing on an endless loop on the large LED screen.
Everything has been done to the highest standard.
Now, everyone is quietly waiting for Liu Yifei and the others to appear.
"This is generating so much buzz!"
"The movie 'Mulan' will definitely do well."
Media reporters were chatting in the interview area, while mainstream media from various countries waited quietly.
Besides.
Tomato.com even broadcast the entire event live.
"They're out!"
As the reporter's voice reached their ears, Chen Yu, Liu Yifei, and the others gracefully arrived at the front.
He wore a polite smile.
Every move she made exuded the heroic spirit of a female warrior.
"Yifei!"
"Chen Yu, please look this way."
"Emperor Gong!"
Moments later, shouts echoed throughout the perimeter of the China Film Museum.
It has to be said that any one of these people could easily shake up the entertainment industry.
Being able to interview these people together at this moment must be the happiest thing for them.
Liu Yifei and the others were already seated in front of the stage.
The China Film Museum was already surrounded by a huge crowd.
After seeing the group come out, he went crazy and wanted to rush over to interview them.
The flashes and shutter sounds mingled together, focusing entirely on Chen Yu and his group.
"Yifei, in this top five competition, do you think 'Mulan' has a chance of winning?"
"Brother Yu, the box office results of 'The Laughing Swordsman' and 'Sacrifice' were not ideal. Which of the remaining three films do you think has the best chance of standing out?"
"Empress Gong—"
The questions from the media reporters came one after another.
At this global press conference, the focus of the questions was on the competition among these films.
After all, the rumors circulating beforehand were so strong that it was hard not to notice them.
When asked by reporters, Liu Yifei did not respond immediately.
to be frank.
As a global launch event for "Mulan," the main focus will definitely be on promoting "Mulan."
Asking these questions will not only fail to generate buzz for "Mulan," but is more likely to spark even greater discussion.
Before Liu Yifei could respond, a piece of music began to play softly.
The noise from the crowd subsided after a moment, and upon closer listening, it became clear that it was the theme song from "Mulan".
Overall, it can be described as magnificent and imposing, perfectly embodying the heroic spirit of female warriors.
That concludes today's global press conference.
Besides releasing the final trailer and the theme song to generate buzz, the media will then have a Q&A session.
After completing this series of tasks, the large screen behind Chen Yu and Liu Yifei went dark instantly.
When everyone looked over, the final trailer for "Mulan" was already displayed in front of them.
Red clothes and black hair.
His innate chivalrous spirit left a lasting impression on everyone present.
They quickly pressed the shutter, unwilling to miss this beautiful moment.
Liu Yifei looked at the media reporters below the stage, which was a gathering place for mainstream media from all over the world.
This moment.
They all came for "Mulan".
Just then, Liu Yifei's hand was slowly grasped.
When he turned his head to look at her, Chen Yu's eyes were filled with affirmation and seriousness, as if he were giving Liu Yifei courage.
boom--
The crowd cheered.
Especially during the showdown between Liu Yifei and the Rouran leader, the screams from the crowd were so loud they felt like they were about to overturn the museum.
"so cool!"
"Sissi is simply the chosen Mulan."
"Every move he makes is like Mulan in the real world."
"So beautiful! Brother Yu was so wise to let Yifei take this movie."
In the live stream room.
Netizens were discussing it animatedly.
Everyone was already in awe of what they were seeing.
"Yifei, what are your thoughts on playing the heroine Mulan this time?"
This question has been raised by many people since the "Mulan" project was first conceived.
Liu Yifei paused for a moment.
Then he looked up at it with a serious expression.
"Being able to play Mulan is an honor for me, and also a profound growth experience."
Liu Yifei's voice echoed throughout the film museum, and everyone was recording her response.
"Being able to play her, the deepest feeling is that I can return to my true self."
Chen Yu looked directly at his girlfriend.
When answering this question, her expression was extremely serious.
This is also her honest opinion.
For Liu Yifei, playing Mulan well is not an easy task.
The character of Mulan carries a lot of meaning.
She is not only a heroine of China, but also a symbol of loyalty, courage and truth that has been passed down through generations.
"Mulan will be released in a week."
"I hope so."
"This movie can help everyone understand that no one can define us, and only by being our most authentic selves can we possess the greatest power."
Snapped!Snapped!Snapped!
Applause erupted from the audience.
Everyone has already felt Liu Yifei's charm.
The questions from the media reporters continued.
It must be said that this global launch event was perfectly timed, undoubtedly showcasing even greater strength to everyone.
"I now declare—"
Chen Yu's voice rang out in front of everyone, and the room fell silent as they waited for him to say what he was about to say.
"Loyal, brave, and true, keep the appointment immediately!"
"The pre-sale of the movie 'Mulan' has officially started. Let us listen to the most authentic story of Mulan in the movie."
Chen Yu had barely finished speaking.
The atmosphere instantly became electric.
This is the end.
The pre-sale for "Mulan" is now open. What kind of results will it achieve this time? (End of Chapter)