Chapter 173
Tanglou: The Future of Alibaba Digital Media & Entertainment
Chapter 173 Tanglou: The Future of Alibaba Digital Media & Entertainment
It's a pity that there are few people like Tang Lou in this industry who are willing to spend such a huge sum of money on a web series.
Tanglou's approach is impossible to imitate, since Tanglou acquired the full copyright, and much of this initial investment can be reused.
As for "The Grave Robbers' Chronicles," each copyright holder basically does their own thing, wary of each other, and even trying to undermine each other.
Many investors are simply attracted by the reputation of "The Grave Robbers' Chronicles," producing shoddy work and then making a quick buck by collecting money from fans before leaving.
This will also lead to a decrease in the commercial value of "The Grave Robbers' Chronicles".
The Alibaba Digital Media and Entertainment Group leadership team is also paying close attention to Tang Lou's actions.
Without a doubt, Tanglou has once again won a brilliant battle!
Every success of Tanglou made Shen Yan stand even straighter!
The remaining executives were gradually won over by Tanglou as well.
"This kid is really good and deserves to be nurtured. Perhaps the future of Alibaba's Digital Media and Entertainment Group will depend on him."
Although Alibaba Digital Media & Entertainment is one of the group's core businesses.
However, compared to Taobao, Cainiao, and other similar platforms, its revenue share has always been too small.
It's basically at the bottom of the list among all the major sections. Only after Tang Lou joined in the last two years has KuMiao Video started to make a real profit, but it still can't compare with the other sections.
If revenue generation is weak, then all that's left is strategic influence.
By leveraging its digital entertainment ecosystem, Alibaba aims to build a comprehensive consumer ecosystem, drive traffic to its e-commerce division, enrich its membership system, and ultimately enhance the overall attractiveness of the ecosystem.
The Alibaba Digital Media & Entertainment Group leadership team has consistently lacked effective solutions to break the deadlock, remaining in this awkward position.
The sudden emergence of Tanglou gave them hope; perhaps Tanglou was the one who could lead Alibaba's Digital Media and Entertainment Group out of its predicament.
KuMiao Video has now begun to turn a profit, and its commercial value continues to rise.
Alibaba Literature, after opening up the market with free novels, has also demonstrated its enormous potential and vitality.
Tang Lou strongly advocated that the newly created Candy Short Drama Business Unit would be an important part of Alibaba's rise in the digital entertainment industry.
All of this is just beginning.
"Let's observe further. This time, 'Ghost Blows Out the Light' was indeed a great success, but Coolcat Video is Tang Lou's strength. We need to look at his achievements in other areas as well."
"Tanglou always surprises us. I hope that the upcoming Candy Short Drama can really become a brand new platform with top monthly active users, just as he planned."
"In this way, as long as it's within the scope of Alibaba's Digital Media and Entertainment Group, whatever Tang Lou wants to do, we'll give him the green light and the maximum resource support."
Yu Yongfu made the decision, giving Tang Lou his full support. Since Tang Lou had ideas and the ability, let him go and do it.
With the green light from higher-ups, Tanglou's status and influence within Alibaba's Digital Media and Entertainment Group have been growing day by day.
According to the current plan, the three core engines of Alibaba Digital Media & Entertainment Group are: Youku Video (online video), Alibaba Pictures (movies), and Damai (live entertainment).
If Tanglou's short drama series can succeed, it could add another engine and potentially open up new possibilities, allowing Alibaba Digital Media & Entertainment to gain greater influence within the entire group.
This time, Yu Yongfu has essentially placed all his bets on Tanglou.
In the following days, the popularity of "Candle in the Tomb: The Lost City" continued to rise!
With its excellent production, it completely outshone all other online dramas airing at the same time. Many loyal fans of "The Lost Tomb" changed their opinions after watching "Ghost Blows Out the Light".
You could say the original novel of "Ghost Blows Out the Light" is bad, but its film and television adaptations are really hard to criticize.
Many fans have also strongly requested that the Tanglou team produce the next installment of the "Tomb Raiders" series.
This viewpoint instantly gained the approval of a large number of viewers and fans, directly propelling the Cool Cat special effects team to the top of the trending searches. In the current IP adaptation market, what is most lacking is this kind of ability to faithfully reproduce the original. Many novels' grand scenes or fantastical and bizarre scenarios cannot be faithfully represented, leading to the failure of many novel adaptations.
This time, "Ghost Blows Out the Light" has clearly shown everyone the current ceiling of special effects. Many book fans have come to this topic to express their hope that the Coolcat Special Effects Team can undertake the special effects production work for their film and television adaptations.
Tanglou, of course, couldn't refuse such overwhelming attention.
They immediately brought the Cocoa Bean animation of the dumplings to the forefront, and at the same time announced the good news of their self-developed special effects system to the public.
In addition, they also answered a request from fans from all sides. Coco Animation's focus will still be on the production of the animated film "Nezha". While ensuring the success of the "Nezha" project, they will release some production capacity to take on special effects animation for some film and television dramas.
These announcements have served as a warm-up for the film "Nezha".
Sure enough, after seeing the level of special effects in "Ghost Blows Out the Light", fans of Chinese animation are full of expectations for Coco Animation's animated film!
The audience's enthusiasm and anticipation have fueled the passion and motivation of the Coco Animation team.
With the arrival of other film and television special effects projects, Cocoa Bean has gained strong profitability. Previously, it could only rely on burning money and investment, but now these film and television special effects projects can directly support the movie "Nezha".
This gave the already wealthy "Nezha" production team even more power, and also gave Jiaozi more options to better refine the film, even sparing no expense to refine certain key scenes!
Without a doubt, this version of "Nezha" will be more perfect than the previous one, both in terms of plot and production quality.
"Candle in the Tomb: The Lost City" can be said to have perfectly accomplished all of Tang Lou's goals.
Not only did it give the "Ghost Blows Out the Light" series a good start and hone the classic combination of Pan Yueming and Zhang Yuqi, it also brought Coco Animation to the forefront, making it the pinnacle of domestic special effects companies.
Coco Animation has really gained a lot of fans this time, and many viewers have a very good impression of the company. With such a reputation as the industry's top performer, the movie "Nezha" has also given people an impression of being well-made from the very beginning.
With everything going smoothly, Tanglou is also busy preparing for its next variety show project.
Tang Lou convened a large meeting with his colleagues from the variety show department of KuMiao Video.
The screen displays a brand new PPT title: "Sisters Who Make Waves" Project Proposal.
He swiped the mouse to the first page, the data analysis section:
Report on the Landscape of China's Variety Show Market in Q3 2018
The online variety show market size was 128.6 billion yuan (a year-on-year increase of 35%).
Top-rated variety shows (top 10 in viewership) accounted for 67% of total viewership.
The percentage of female viewers aged 30 and above was 42%, but there were 0 variety shows specifically targeting this group.