Chapter 174
: A Powerful Strategy, Easily Attracting 4 Million in Investment!
Chapter 174: A Powerful Strategy, Easily Attracting 4 Million in Investment!
Analysis of the pain points of existing female-oriented variety shows:
Talent shows (Produce 101): Focus on young women, age limit 25; Relationship shows (Heart Signal): Focus on marriage and love, lacking career perspective; Observational shows (Wife's Romantic Travel): Focus on family relationships, lacking individual growth. Tang Lou typed a line in the blank space:
Market gap: How can mature women over 30 be "seen" again?
He continued turning the page.
In the case analysis section, he presented several sets of data:
"Produce 101" (a successful case study by KuMiao)
Total views: 52.1 billion; Weibo main topic views: 158 billion; Highest single episode views: 5.3 million; "The Coming One" (a successful case study by KuMiao)
Total views: 61.4 billion; highest single-episode views: 6.3 million. Tang Lou continued, "Without a doubt, our team has achieved many success stories and phenomenal data. However, beyond the audience and genre of these cases, we have been able to discover many market gaps."
"This time, we'll focus on how mature women over 30 can be rediscovered."
Tang Lou began to discuss the core interests of his program, which was also the essence of the program's success in his previous life.
"This is not a competition, but a journey of rediscovery."
Let those female artists over 30 who are defined by age and marginalized by the market show the world with their talent: their golden age is not in the past, but in the present and the future.
After setting the tone, Tang Lou began to introduce his design for the competition format, clearly to save face for these big names.
Therefore, the judges were removed from the entire process, with only witnesses present. There were no eliminations, only temporary departures.
Judging criteria: Live audience vote (50%) + Online popularity (30%) + Professional judging panel (20%)
As for the format of the show, it is a combination of stage competition, reality show, and in-depth interviews.
These are also the basic elements of the latest hit variety show, and Tang Lou's team has accumulated enough experience.
Therefore, creating a brand new variety show like "Sisters Who Make Waves" is a piece of cake for them.
Once the production issues are resolved, the remaining issues are simply the investment in the project and the expected subsequent business development.
This meeting included not only the variety show production team, but also key personnel from business and artist management.
After explaining the entire proposal, Tang Lou added his expectations and ambitions for the event: "If this project succeeds, it will achieve three breakthroughs:
First, a breakthrough in content innovation: creating China's first variety show exclusively for women over 30.
Second, a breakthrough in social value: breaking down age anxiety and igniting social issues.
Third, breakthrough in commercial value: tapping into the 30+ female consumer market, a market that is currently severely underestimated.
Tang Lou naturally applied his successful experience from his previous life, recounting it in detail.
The employees below listened with admiration.
These are basically the core members who have worked with Tang Lou on several variety shows. It's just unexpected that after creating multiple themes, President Tang can still come up with new ideas and focus on the theme of women over 30. He is truly a genius of variety shows!
"Wow, as expected of President Tang. This angle and concept are sure to make this a phenomenal hit."
The director of the variety show department was the first to stand up and applaud enthusiastically.
Immediately afterwards, everyone stood up and applauded.
"President Tang," the director of the variety show department exclaimed excitedly, "this plan is absolutely brilliant! I've been in the variety show business for fifteen years and I've never seen anything like it! It's not a talent show, not a competition, it's about rediscovering something new!" This concept will resonate with everyone!
The head of the content department offered some suggestions and opinions: "Mr. Tang, I only have one question: Can we handle this group of established female celebrities? With so many established figures in the industry, are they willing to rehearse and compete in front of the camera like trainees?"
This is also the most difficult issue to coordinate for this program. After all, the guests invited are all big names with industry status and connections. No one wants to become someone else's stepping stone in the program. Whether they can accept failure in the competition is also a problem.
Tang Lou already had the answer to this question: "Our focus in filming is not on winning or losing, but on recording growth. We want to film how they win. Winning or losing is secondary. The most important thing is to show the sisters' attitude and charm."
"Regarding the issue of inviting guests, I have already prepared a list, and I will personally negotiate with the artists on it."
Tang Lou dares to make such a guarantee because he has experience from his previous life and knows which sisters he can invite and which sisters can become popular.
Moreover, given the current industry standing and Midas touch of Tanglou, inviting female artists over 30 is a piece of cake.
Female artists in this age group actually face a lot of pressure in the industry, and there are very few projects suitable for them. However, a hit-making machine like Tanglou might be able to tailor-make a project for them, thereby enabling them to make a comeback.
Even if it's just for future collaborations and to build a relationship with Tanglou, these women would happily agree to participate in the show after receiving an invitation from Tanglou.
After Mr. Tang personally resolved the core challenge of inviting guests, the remaining tasks were investment and business development.
After the arrangements were made, the business director quickly provided feedback: "Mr. Tang, the sponsorship situation is very good. After learning that this is one of our KuMiao's key variety shows, and that you are leading the effort, six brands have already expressed their interest, including two cosmetics companies, one dairy company, one women's clothing company, and two jewelry companies. However, they have a common concern."
"What are your concerns?"
"The program's age tag," the business director said, "is a concern that if the program emphasizes the 30+ age group, it will deter younger consumers."
Tang Lou smiled and said, "Please don't worry about that. We're not making a program for women over 30, but a program that allows all women to see the possibilities of being over 30. An 18-year-old girl can see her future in it, and a 50-year-old woman can find resonance in it—that's the emotional value we're aiming for."
"Our program has always been aimed at all ages; 30+ is just a focal point."
After hearing Tang Lou's explanation, the business director understood. As expected of President Tang!
With this concern removed, the negotiations with the sponsors obviously went very smoothly.
While the investment promotion work was progressing, the finance department also came to report.
"Mr. Tang, according to the budget in the proposal, if we invite thirty actresses and each receives an average fee of 500 million, it will cost at least 1.5 million."
"On top of that, we also need to add stage production, promotion, and so on. So, the total investment for this variety show will probably exceed 2.5 million yuan."
It's unprecedented to invest so much in a variety show; if it fails, the losses will be enormous.
The CFO continued, "Mr. Tang, if we really invest 2.5 million, the project's investment attraction will reach at least 4..."
It would take 100 million to break even. Is that really possible?
The business director tallied the investment results, looked at the finance director, and said confidently, "At the current pace of investment attraction, achieving 4 million is just around the corner."
"Given the list of sisters proposed by President Tang, the reputation of our Cool Cat Variety Show, and President Tang's own charisma, it is still very attractive to sponsors."