Chapter 615
Taking down Jiang Yang and becoming the spokesperson for the Excellent Learning School
Zhang Jun could sense that Jiang Yang wasn't the kind of student who excelled academically and just studied by rote.
Not rigid.
Know how to be flexible.
There is no objection to the interview fabricated by the Beijing Film Academy.
It would be best if we could agree on a unified standard.
Zhang Jun sent another message: ["I won't chat any longer. By the way, the learning brand Youxuepai has contacted the school's admissions office and wants your contact information. Hurry up and take advantage of the current popularity to sign them if you can."]
Jiang Yang typed: ["This has nothing to do with the creative funding the Beijing Film Academy gave me, right?"]
Zhang Jun replied: ["Huang Lei is right, you are indeed very shrewd. The agreement was signed in my office last time, what are you afraid of? No matter how much money you make from the endorsement, you won't be shortchanged from the creative fund."]
……
Pengcheng.
Nanshan Science and Technology Park.
The Youxuepai meeting room.
The air conditioner blew a slightly cool, stuffy breeze; it was only just past the start of the workday.
On either side of the long table in the conference room, the brand center director, marketing manager, content planning supervisor, business liaison team leader, legal specialist, data analyst, and the agent liaison supervisor in charge of artist cooperation were all sitting upright.
The laptop screens in front of them were lit up, and no one dared to get distracted by their phones.
The meeting has been going on for half an hour.
The brand ambassador cannot be decided, and the dispute continues to this day.
Originally, Guan Xiaotong was the one chosen as the spokesperson.
However, they are now embroiled in a critical controversy due to two sets of information displayed on the projection screen.
The projection screen was split in two.
On the left is Guan Xiaotong's profile page, and on the right is a screenshot of Jiang Yang's grades.
"Quiet down first, let me think about it some more. I know time is tight right now, give me a few more minutes."
The brand director said in a deep voice.
The meeting room was completely silent.
He opened Xiaotong's profile.
The page is very detailed, and the core tags are "national daughter", "talented young actress", and "celebrity college entrance exam taker this year".
Below are representative film and television works.
It stars Sun Honglei and Jiang Shuying in the hit drama "To Be a Better Man" this year.
There are also "Wrong Carriage", "One Servant, Two Masters", and a series of works that established his national popularity.
The most striking thing is the college entrance examination results.
He scored 552 in the academic subjects, which is more than 200 points above the undergraduate admission line for arts majors in Beiping.
He ranked second nationwide in the entrance examination for the acting major at the Beiping Film Academy.
The initial collaboration plan involves her endorsing the Youxuepai student tablet, emphasizing that she can balance acting with her studies, making it the same learning tool used by top students.
This matter was originally decided six months ago.
As a celebrity high school student, Guan Xiaotong has always had excellent academic performance, so it's only natural that she achieved outstanding results in the college entrance examination. The company's decision to have Guan Xiaotong as their spokesperson was pre-arranged.
Then Jiang Yang suddenly appeared.
The brand director opened Jiang Yang's profile.
Unlike Guan Xiaotong's extensive information, Jiang Yang's profile was very concise.
A double top scorer, rejecting Tsinghua and Peking Universities, choosing Beijing Film Academy as his first choice.
He has limited experience in film, television, and variety shows. He appeared in the TV series "A Little Reunion" as Zhang Xiaoyu, where his acting was excellent, though his role was moderate.
His upcoming works include "Fighter of the Destiny" and the variety show "Mars Intelligence Agency".
His popular songs include "Rose Boy", "Calories", and "Starry Sea".
It's worth mentioning that the Beijing Film Academy has included Jiang Yang's original screenplay "New Life" in its teaching practice project and is providing key support.
Who should we choose?
The marketing manager couldn't contain himself any longer: "Director, all the materials for Guan Xiaotong are ready. We've filmed the promotional video, designed offline posters, reserved space in stores nationwide, and prepared the online promotion plan. Now we're changing people at the last minute. What are we going to do with all this initial investment?"
"This investment is nothing. To be frank, Jiang Yang's film and television works are indeed not as good as Guan Xiaotong's, but Jiang Yang's achievements are overwhelming. We are learning from the brand."
The head of the data analysis team opened the backend data report and projected it onto the corner of the screen: "Look, everyone, there's a trending topic now: #Jiang Yang, the top scorer in the provincial college entrance examination, rejects Tsinghua and Peking Universities and chooses Beijing Film Academy#. This was created by Beijing Film Academy, and its popularity is rising."
"Huang Lei forwarded it, Lu Han forwarded it, and even Guan Xiaotong herself forwarded it. The related topic will definitely get over 100 million views today."
"Based on the current data, more than half of our users are parents in their thirties and forties, which happens to be our core consumer group. Meanwhile, the topic of Guan Xiaotong has a high proportion of young fans, and the discussion among parents is less than one-third."
He paused.
He emphasized, "We're selling educational devices, not celebrity merchandise."
"Jiang Yang is a genuine provincial top scorer, and he actively chose to study creatively at Beijing Film Academy. Beijing Film Academy is now promoting him across all platforms, which is equivalent to giving us free endorsement. His talent is definitely more valuable than Guan Xiaotong's entertainment popularity."
"When parents buy learning machines, do you think they believe in the same model used by top-scoring students or celebrities? Isn't it obvious?"
The brokerage liaison manager added with a frown.
It mainly talks about breach of contract.
However, he avoided discussing the costs of breach of contract, instead emphasizing the practical risks involved.
“But we have already reached a cooperation framework with Guan Xiaotong’s team. Although we haven’t signed a formal contract yet, we have been communicating for more than two months. Now that it has been suddenly terminated, it may affect our long-term relationship with her team. Moreover, we will have to start the process all over again to find a new person.”
The legal specialist immediately responded:
"There's no need to worry about that. We haven't signed a formal agreement yet; it's just preliminary communication. There's no legal risk in terminating it now."
“Celebrities are used to these things, and we don’t need to talk about feelings with them; all we want is commercial value.”
The legal specialist continued, "We can adjust the plan to quickly replace the material costs invested in the early stage with Jiangyang's materials, minimizing the losses."
A dispute ensued.
Silence fell over the meeting room.
The brand director looked at the two sets of data on the screen again.
I glanced at the screenshot of the press release that the Beijing Film Academy had just published.
I finally made up my mind.
He picked up a pen, signed his name heavily on the meeting minutes, and looked up at the head of the business liaison team: "Suspend the cooperation with Guan Xiaotong. Stop all preliminary materials from being released. You personally lead a team to Fei Jiangyang's hometown, Tongliang, the foggy city. He is resting at home now. We have already contacted the admissions office of Beijing Film Academy."
The brand manager then emphasized:
"When making contact, we need to clarify the key points. At the very least, we need to let Jiang Yang know that we recognize his status as a double champion and his creative potential. As for the price of the spokesperson, we must not quote too low or try to get a bargain."
"The variety show 'Mars Intelligence Agency' quoted him two million, and his fee as the performance coach for 'Fighter of the Destiny' was one million. You can weigh the quote yourselves. If he's too busy, the filming schedule doesn't need to be so tight. You can just film on location in Chongqing."
If I had known that Jiang Yang would become such a top scholar, I should have talked to him about collaboration before he filmed "A Little Reunion".
At that time, Jiang Yang wasn't very wealthy and didn't spend much money.
"Also, the copywriting team and the design team, work overtime today to adjust all the plans. We've rewritten the scripts and done the designs around the high-efficiency learning methods of the double champion and the learning machine used by the top students at Beijing Film Academy. Thank you all for your hard work. We'll try our best to get things done with Jiang Yang on the business side and launch the first wave of promotions!"
"We want parents to see that if they buy our brand of learning machines, their children can become top scorers in the college entrance examination, just like Jiang Yang!"
"Therefore, we must take down Jiang Yang and make him the spokesperson for our Youxue School." (End of Chapter)