Chapter 642
Jiang Yang Trends on Social Media: Top Scholar Marries Sweet Girl
After crying, Liu Haochun felt as if her heart had been emptied.
The pent-up frustration dissipated.
I picked up my chopsticks and took a piece of pineapple shrimp ball. The sweet and sour taste spread in my mouth, it was delicious.
Zhao Lushi then took her to Danshui Old Street.
The buildings on both sides are antique and there are many shops.
Zhao Lushi held her hand and walked slowly through the crowd. When she saw the mochi that Chunbao had glanced at, she immediately bought a box: "Chunbao, this is freshly made and very sweet. Chaoyue also likes sweets, but I've never given her any."
"Why do you also call me Chunbao? It makes me feel like a sanitary napkin."
"Chunbao, Chunbao, Chunbao."
"Mom, Mom, Mom."
Passing by a fish ball stall, Zhao Lushi bought her some hot fish balls.
At the end of the old street, you'll find the banks of the Tamsui River.
As the sun slowly sank below the horizon, the sky turned a deep orange-red.
The river water shimmered with light.
The lights of Fisherman's Wharf in the distance are just coming on.
The two sat on a bench by the river, enjoying the gentle evening breeze. Zhao Lushi said, "Haochun, look, isn't the sunset in Taiwan beautiful?"
“It’s beautiful,” Liu Haochun replied, looking up.
Zhao Lushi said something uncommon: "You should be able to sense that I am a very vulgar person, but I also think that life is like this sunset. Sometimes it sets, but it always rises the next day, and there is always new hope."
Looking at the beautiful scenery before him and listening to Zhao Lushi's words, Liu Haochun gradually calmed down.
Yes, life goes on.
We can't stay stuck in the sadness of the past.
That night, I went to Shilin Night Market.
As night falls, the night market is brightly lit.
The aroma of various snacks filled the air.
Zhao Lushi was a skilled guide, leading her through various stalls and buying her grilled squid, Taiwanese sausage wrapped in sticky rice, tempura, and mango shaved ice, which Hao Chun really liked.
"Eat slowly, don't rush, we can buy more if you're not full." Zhao Lushi smiled as she handed her a tissue, watching her eat with her mouth full of food. "But you should eat the mango shaved ice quickly, otherwise it won't taste good if it melts."
Liu Haochun ate while watching the lively crowd around him.
Watching Zhao Lushi's busy figure, a smile appeared on his lips.
This was the first time she had been genuinely happy since leaving home.
Recalling the events of the past two days.
At this moment, Liu Haochun sat on a rattan chair in the hotel, looking down at the little horse pendant in his hand.
Then I looked up at the phoenix trees outside the window.
Ruth's meticulous care, unwavering favoritism, and the local customs and delicacies of Taiwan gradually healed the wounds in my heart.
She knew she couldn't dwell on the negative emotions of the past forever.
We'll be recording "Mars Intelligence Agency" soon.
This is an opportunity that Jiang Yang fought for her, and she must adjust her mindset and seize it.
We should greet our new work and life with the best attitude.
After breakfast, I went with Ruth to Mingdao University.
Ruth had a full schedule of classes in the morning, so Haochun stayed in Ruth's dorm.
Ruth's dorm was quiet at noon, with the fan running.
Everyone was playing on their phones.
A roommate suddenly leaned over, holding his phone, and asked, "Haochun, Lushi, isn't your boss named Jiang Yang?"
Liu Haochun was tidying up the clothes he had just folded, having stayed with Ruth for a few days.
"I can't trouble Ruth any longer, I'm preparing to leave Taiwan Province: 'Yes, Jiang Yang is our boss.'"
Zhao Lushi leaned against the bedside: "What's wrong?"
"Jiang Yang is trending on social media!"
My roommate raised his voice a bit: "He signed an endorsement deal!"
Zhao Lushi sat up abruptly.
He excitedly grabbed his phone, his fingers flying across the key to unlock it: "Let me see, let me see."
Liu Haochun froze first.
It's like a delicate string being gently plucked in my heart.
The corners of his mouth involuntarily turned up slightly.
It's very light, so faint that it's almost invisible.
She didn't say anything, but slowly took out her phone and opened the trending topics.
On the list, I saw entries related to Jiang Yang.
#Jiang Yang, Spokesperson for Youxuepai#
Following the word "new" on the screen, its popularity soared.
She clicked on it.
At the top is the official announcement just released by Youxuepai.
The first image in the nine-grid layout is a solo poster of Jiang Yang.
White shirt, clean profile.
Holding that student tablet in his hand, standing in the sun-drenched library, he exuded a cool and dazzling aura.
The caption reads: [Official Announcement: Welcome Jiang Yang as the new brand ambassador for Youxuepai! Jiang Yang, the top scorer in the 2016 Chongqing College Entrance Examination, a prospective student at Beijing Film Academy, and an all-around creator, joins hands with Youxuepai to promote the concept of efficient learning and intelligent growth.]
Official announcement: Tian Xiwei stars in Youxuepai's new commercial.
Liu Haochun's gaze fell on the three words "Tian Xiwei".
Scroll down and you'll see posters of the two people.
Tian Xiwei, dressed in a refreshing school uniform, stood with Jiang Yang with a sweet smile.
A youthful vibe is palpable.
The comments section has exploded.
[A top scholar paired with a sweet girl!]
[Choosing Jiang Yang as our spokesperson—Youxuepai really knows how to pick people!]
[Did you know that Youxuepai allows you to download ebooks and read novels? I want to buy it, but my parents keep telling me not to. They keep telling me to learn from Jiang Yang, saying that we're both 18, but he's so much better at studying, etc. I get annoyed by it... Now that Jiang Yang, the top scorer in the college entrance exam, is endorsing the product, and he even rejected Tsinghua and Peking University, my parents will definitely buy it.]
"Jiang Yang really has an endorsement now, wow!"
I saw Tian Xiwei's post in the group before, that the Youxuepai brand went to Jiangyang School to talk to Jiangyang about an endorsement deal.
I didn't expect that we would reach an agreement so quickly.
Zhao Lushi exclaimed, "Wow! How high is the brand image of this Youxuepai brand? How does it compare to the brand image of rice cookers?"
Once the question was asked...
Liu Haochun almost burst out laughing.
She suppressed a laugh, afraid that Ruth would find out she was being mocked and that she would get scolded.
Then Ruth's roommate said, "Isn't Youxuepai that reading machine that students use? It seems so cute, like a student's device. I guess only kids would pay attention to it."
Another roommate nodded in agreement, twirling a cushion in her hand: "Yeah, yeah, a rice cooker is just a household appliance, something we use every day to cook rice and dishes. What's the difference in quality between these two? Aren't they just endorsements? One is for students, and the other is for mothers."
"I think the Youxuepai is cuter, it seems to have cartoon patterns on it, while the rice cooker is more everyday and feels a bit ordinary."
"Is it that whoever gives more money is better? Otherwise, how else can they divide it?"
"Yeah, yeah, endorsements are all about making money. Who cares if it's for students or adults? As long as you get paid, that's all that matters. Why be so particular?"
I listened to my roommates chattering away.
It is clear.
My roommate isn't in this circle and doesn't understand any of this, so asking him is pointless.
Hao Chun is in this circle.
Zhao Lushi turned to look at Liu Haochun sitting next to her.
Seeing Hao Chun's shoulders shaking, clearly trying to suppress a laugh, Zhao Lushi frowned: "Hao Chun, what are you laughing at?"
"I didn't laugh."
Are you making fun of us?
That's right.
Ruth and her roommate's comments just now made her want to laugh.
I didn't mean to mock anyone; it's mainly this kind of naivety that completely misunderstands the rules of the entertainment industry.
In the circles she's in, endorsements like Youxuepai are highly coveted by many celebrities, representing a top student-oriented brand.
Targeting teenagers and parents nationwide, it boasts a positive image, high national recognition, and a clean business image.
Holding this title instantly equates to having a high-quality idol, a top student image, and a positive role model.
It's a safe bet and it's very friendly to casual observers.
It will also increase one's net worth.
Ruth and her roommates treated it like a student reading machine, comparing it to a rice cooker, and naively asked if it was better to have more money.
It's cute and very real.
You really can't understand these things if you're not in this industry.
Liu Haochun explained, "No, I just thought of something funny."
"You son of a bitch, you're just making fun of us!"
"No, really."
"So tell me, what's on your mind?"
"I just thought of the game League of Legends," Liu Haochun said, making up a reason on the spot.
Upon hearing this...
Zhao Lushi asked, "League of Legends? I know, it's the LOL that Chaoyue played on the computer at the hotel, what's wrong?" "I think the hero settings in this game are very problematic. Blind Monk can be blinded by Teemo. How can a blind man like him be blinded? Isn't that ridiculous?"
Zhao Lushi twitched the corner of her mouth.
It does sound a little funny.
Right now, she doesn't care about that; what she cares about is the level of the endorsement: "Haochun, do you know which is a higher level, Jiang Yang's endorsement or the rice cooker endorsement?"
"It should be the Excellent Learning School."
Jiang Yang had specifically discussed these things with her.
I've talked to other actors on set before, and Lu Han, the lead actor in "Fighter of the Destiny," has quite a few endorsements.
"Actually, I only have a general understanding of endorsements because I've never done one. I'm just a low-level actor in the industry right now. I've only heard people talk about them on set, and Jiang Yang has also told me about it..."
Liu Haochun tried to explain.
Seeing that Ruth and her roommate had come over to listen, she tried not to make her explanation too complicated: "I think, first of all, we should look at the product category. Youxuepai is an electronic education product, a digital product for students, which is a youth-oriented endorsement. So, they value the spokesperson's public image. This kind of endorsement needs to be clean, positive, and have a good impression. It can enhance the brand image and solidify the casual consumer base. Rice cookers belong to the household appliance category, which should be more lifestyle-oriented. I think the spokesperson should be approachable. The added value of the image may not be very high. It is an endorsement that focuses on volume and is down-to-earth."
Upon hearing this...
Zhao Lushi suddenly realized: "That makes sense. Just looking at Jiang Yang's appearance, he is indeed quite handsome. That son of a bitch."
Just as Liu Haochun was about to continue, he frowned and said, "You insulted Jiang Yang?"
I know Chunbao has been possessed by Chunbao's sycophantic spirit again.
On the first night after picking up Haochun and bringing him to Taiwan, I lay in bed and listened to Haochun talk about Jiangyang.
She casually cursed Jiang Yang at the time.
Hao Chun kicked the blanket off and then tried to kick her butt.
So cute, like someone's mentally ill.
Startled, she quickly said it was an insult directed at Chaoyue, and Haochun then returned to normal.
I really want to swear.
I know it's very rude, but when my emotions get the better of me, I can't help but blurt out a few words. I'm trying to change, but I can't change it in a short time.
“I didn’t insult Jiang Yang,” Zhao Lushi explained. “I insulted you.”
"Oh, it's nothing."
"Hurry up and tell me, stop dawdling, keep talking about the endorsement, my roommate really wants to hear it too."
Hearing Zhao Lushi urging him on.
Liu Haochun continued speaking.
In addition to considering the product category, it's also important to look at the target audience of the endorsed product.
Youxuepai primarily targets students, parents, and teachers.
Students are the main consumers in the future and also a group with favorable public opinion.
Rice cookers, on the other hand, are mainly used by housewives and the elderly.
While the audience is large, it has limited impact on enhancing the idol's personal image.
Let's also consider the industry status of the products they endorse.
U-Learning is currently a leading brand of student tablets.
It enjoys high national recognition and is advertised extensively nationwide.
Getting this endorsement demonstrates a positive image and recognized commercial value, which will help you secure higher-end digital, fashion, and beauty endorsements in the future.
Endorsements for home appliances are something anyone can take on.
Low barrier to entry, no appearance required, just a pretty face.
People in the industry can often tell what kind of image an endorsement is just by looking at it.
Those who excel in their studies are considered to have a solid academic background and a stable future.
Endorsing a rice cooker is a way to make quick money, but it doesn't elevate one's status.
“Chunbao, I think I understand now. Youxuepai is for increasing your status and building your image, while this kind of endorsement for rice cookers is just for earning pocket money and showing off. They're not even in the same league, damn it.” Zhao Lushi said thoughtfully.
"Well, actually I don't really understand either, but that should be it," Liu Haochun replied.
"Ruth, Haochun, if you had to choose, would you choose to be the spokesperson for Youxuepai or the spokesperson for a rice cooker?" one of the roommates asked.
Zhao Lushi laughed and said, "Nobody wants me, so why ask such a question?"
Liu Haochun laughed and said, "Me too."
"What if, just what if."
"Then I will choose the superior school of thought."
Zhao Lushi responded.
"What if the endorsement deal for Youxuepai is worth 500,000 yuan, and the endorsement deal for the rice cooker is worth 1 million yuan?"
"I still prefer the superior school of thought; it's more prestigious."
Liu Haochun, who was standing to the side, was not in the mood to listen.
Still looking at this trending topic.
At that time, Youxuepai went to Jiangyang's hometown to negotiate the endorsement, and had Xiwei be the actress in the commercial.
She could figure out the reason.
It was precisely because Xiwei happened to be by Jiang Yang's side.
As for who should play the role, it was definitely Jiang Yang's decision; Liu Haochun never doubted Jiang Yang's abilities.
I may be envious, but...
They also felt it was only natural.
The light from the screen reflected in her eyes, flickering on and off.
As I looked at it, a smile crept onto my lips.
I'm genuinely happy for Jiang Yang.
Jiang Yang is becoming more and more impressive, reaching a point where everyone can see him at a glance, radiating brilliance.
I quietly watched this trending topic.
Looking at Jiang Yang's dazzling appearance on the poster.
Finally, his gaze fell on the name of the female lead in the advertisement, and he thought to himself, "Xiwei got lucky. If I had been by Jiang Yang's side at the time, would I have been the one chosen?"
The subtle, complex emotions in his eyes were like ripples gently spreading across a lake, silent and unnoticed.
His world is getting bigger and bigger.
So much so that there will be more and more people around you who benefit from the light and shine together.
"Chunbao, I'm asking you!" Zhao Lushi leaned closer to Liu Haochun, her eyes sparkling with laughter: "If you had to choose, would you choose 500,000 for the Youxuepai endorsement or 1 million for the rice cooker endorsement?"
Upon hearing this, Liu Haochun looked up and paused, momentarily stunned.
Then her eyes crinkled into a smile: "I choose the rice cooker."
She burst out laughing as soon as she finished speaking.
The dormitory was filled with laughter.
"Hahaha, Hao Chun, you're such a hypocrite! You were just telling us how high-class Youxuepai is, but then you chose the one with the most money!"
"Money is definitely the most practical thing, isn't it? Forget about class and style, if it's a million or half a million, I'd choose the rice cooker too! Chun Chun, you're so cute!"
"You say your image is important, but your body says the truth and you chose money. Hao Chun, I give you full marks for this move!"
Liu Haochun laughed along.
I took a few oranges from the table, peeled a few, and gave them to my roommate and Ruth.
The smile in her eyes and brows gradually faded.
She lowered her head, her fingernails digging shallow marks into the orange peel.
In a voice only you can hear, whisper, "I need money to atone for my parents' sins, so I can never owe them anything again."
……
Foggy City.
Tong Liang.
Jiang Yang sat at his own dining table.
A bowl of hot soy milk, two fried dough sticks, and a dish of pickled vegetables were placed in front of him.
As I was rummaging through my breakfast, my mom lightly patted my back: "Sit up straight! Sit properly! What kind of posture is this, slouching like that!"
Jiang Yang didn't even lift his eyelids, too lazy to pay any attention.
But his body honestly straightened his back.
This was in his hometown; if it were outside, only Mai Mai would dare to treat him like this.
Xiwei might dare to do it too.
But Xiwei is of a certain age, and if she dares to do this, she needs mugwort.
He picked up the soy milk and took a big gulp, the sweet taste sliding down his throat.
I picked up my phone without thinking, and then I heard my mom raise her voice again: "Don't play on your phone while eating! Doing two things at once is bad for your stomach!"
"The principal called."
Jiang Yang responded without looking up.
My mom's earlier fierceness vanished instantly: "Answer it quickly!"
Jiang Yueyue immediately leaned over to listen.
Jiang Yang pressed the answer button, held the phone to his ear, and chuckled, "Principal?"
"Jiang Yang, are you eating? Did I disturb you?"
The principal's voice on the other end of the phone was calm and steady: "I have something important to tell you. The commercial for Youxuepai is going to be filmed at our Tongliang Middle School this morning. Do you remember that?" (End of Chapter)