Chapter 1679
They are definitely more afraid
Wang An's statement makes sense, because he knows very well that whether a motorcycle brand, or even a car brand, can last depends ultimately on its after-sales service.
For example, a well-known domestic car brand initially gave people a very bad impression.
The main problem is that people have a very bad opinion of him, saying things like "Ruyer, Ruyer, always in line for repairs".
A brand where you have to wait in line to get your car repaired shows just how bad the quality of that car must be.
But is that really the case?
It's obviously not.
The real reason for the "long queues for car repairs" has nothing to do with the quality of the cars themselves. The real reason is that a certain brand expanded too quickly, which prevented it from establishing its own after-sales service in various cities in time. As a result, it partnered with Volkswagen's after-sales service.
To put it bluntly, it means that a certain company is using Volkswagen's after-sales service to provide after-sales service for its own car brand.
But Rui forgot one thing: "You should love your own child, but no one will care for a child raised by a stepmother."
For Volkswagen's after-sales service, priority will definitely be given to Volkswagen owners, and Rui's cars will naturally be dealt with last.
This has resulted in a situation where some Volkswagen vehicles are repaired and the owners leave, while others are still waiting in line for repairs.
A huge visual impact is seen when a large number of Rui's cars are lined up at a Volkswagen repair shop waiting for repairs.
Finally, the phrase "Ruyer, Rui, always in line for repairs" became a popular saying, which is extremely detrimental to the brand image.
In reality, it's just that because of the different after-sales service of a certain brand, few or no one is repairing the car for a certain brand.
Of course, Rui is also to blame for this. He was so focused on selling cars and making money that he didn't realize that "serving his customers well and making them satisfied" is the foundation of a business and the most important thing a car company should do.
To be honest, if it weren't for the poor after-sales service that damaged the brand's reputation, given Rui's strength, brand, and sales volume, it might have become the Nanbowan of domestic cars long ago!
Of course, this is just a possibility.
Later, Rui began to establish after-sales service centers in large numbers, setting up centers in all cities, and people's perception of "queuing for car repairs" gradually changed.
Of course, the most fundamental reason for changing people's perceptions is that the quality of this particular car is excellent.
Therefore, no matter what it is, as long as the quality is up to standard, the after-sales service is effective, and customers do not suffer too much loss, then this product will surely be able to develop in the long term.
The Longjiang 70 motorcycle is indeed of high quality, and the price is low enough. So once the market opens up, even if it's just through word of mouth, Wang An is sure that Longjiang motorcycles can easily beat other brands in Northeast China.
After Wang An finished speaking, Wu Dong frowned and asked, puzzled:
“It’s not Xiao An, I’ve noticed that every time we get together to discuss motorcycles, you bring up the ‘after-sales’ issue several times.”
Furthermore, when negotiating cooperation with partners in the neighboring county, you kept insisting they build after-sales service. Let's be honest, is after-sales service really that important?
After Wu Dong finished asking his question, Ma Guoqiang also asked with a conflicted expression:
"Yeah, Xiao An, I've been wondering about this too. State-run stores sell motorcycles and that's it. Supply and marketing cooperatives do the same thing, once they've sold something, they don't care anymore. So why are we so concerned about after-sales service? Is it really necessary?"
When Longjiang Motorcycles opened, everyone thought Wang An's promise of worry-free after-sales service was just a lip service, a slogan, and that he was only doing this to sell more motorcycles. But as the after-sales service was established, and when negotiating cooperation with motorcycle dealers in neighboring counties, Wang An kept insisting that they also establish after-sales service. Only then did everyone realize that Wang An wasn't just making empty promises, but was genuinely serious about it.
In any case, according to Wang An's requirements, as long as a motorcycle shop is established, it must have a corresponding after-sales service.
To put it simply, the goal is to ensure that once someone buys a motorcycle, they don't have to worry about not being able to get it repaired if it breaks down.
After Wu Dong and He Liang finished asking their questions, the others followed suit, clearly puzzled and confused by Wang An's overemphasis on after-sales service.
It's understandable that people are puzzled, because establishing after-sales service would be an extra and considerable investment and expense for motorcycle shop owners, especially since people at that time don't really have any concept of "after-sales service".
Of course, this wasn't just the case in this era. Until the mid-90s, people didn't care much about after-sales service. Even if people bought products with quality problems, they would often just accept their bad luck rather than seek responsibility from the seller.
It wasn't until the introduction of the "Three Guarantees" policy in 95 that after-sales issues were directly defined within laws and regulations.
The so-called "three guarantees" are "repair guarantee, replacement guarantee, and return guarantee".
Of course, the implementation of the "three guarantees" is subject to various conditions and restrictions.
After everyone finished asking their questions, Wang An said with a smile:
"Of course it's important. For ordinary people to buy a motorcycle, they might have to spend all their family's savings, and even borrow some money to afford it. Don't you agree?"
After Wang An finished asking his question, everyone nodded subconsciously.
Since the price of motorcycle parts has increased, the price of a Longjiang 70 motorcycle has now reached 3980 yuan, and even with industrial coupons, it will still cost 3900 yuan.
In this day and age, 3980 yuan is definitely a huge sum of money, because it is the salary of a full-time employee for 10 years!
Even if the whole family works together, it would still take several years to save up this much money!
Seeing that everyone nodded, Wang An continued:
"Think about it, what are they most afraid of when they spend so much money to buy their precious children?"
As soon as Wang An finished speaking, Wu Dong immediately said:
"What are you afraid of? I'm afraid it will break."
Others chimed in:
"I have to be very careful when I ride it, for fear of damaging something."
"Yeah, they're probably afraid it'll break."
Wang An nodded with a smile and said:
"Yeah, if you rich people are afraid, then they must be even more afraid."
After Wang An finished speaking, everyone was stunned for a moment, and then they all burst into laughter.
The main problem is that if something I bought for nearly 4 yuan breaks, who wouldn't be upset? It's impossible not to be worried about things happening.
Let alone in this era, even in later generations, you would feel heartbroken if something worth 4 yuan broke!
Then Wang An said with a serious expression:
"But if you buy our motorcycles, you don't have to worry about them breaking down, because we'll repair them and take care of them. We also offer a 3-year warranty, free engine and gearbox replacements for non-human-caused damage, and even free replacement of the entire motorcycle." (End of Chapter)