Chapter 689
: Ya Jun x Jin Li Collaboration Watch Officially Launched!
Chapter 689: Ya Jun x Jin Li Collaboration Watch Officially Launched! (Seeking Monthly Tickets)
The five Laba Festivals are the first day of the first lunar month, the fifth day of the fifth lunar month, the seventh day of the seventh lunar month, the first day of the tenth lunar month, and the eighth day of the twelfth lunar month.
Judging from the dates alone, these days are indeed nothing special.
The phone calendar doesn't specify which Taoist days these dates are.
However, Sui Lingfang felt that Jinli could be provided on other days, so she continued to ask:
"Besides the Five Laba Festival, are there any other days you want to choose? It's just a date you want to choose, not a day you deliberately pick."
Jinli honestly replied, "The Ghost Festival is on the 15th of the seventh lunar month."
Sui Lingfang: "...No, think of a few more and change them."
Jinli shrugged, somewhat at a loss.
"How about this, we choose eight solar terms, which are the days when the solar terms change: the Beginning of Spring, the Spring Equinox, the Beginning of Summer, the Summer Solstice, the Beginning of Autumn, the Autumn Equinox, the Beginning of Winter, and the Winter Solstice."
These eight festivals are when the Eight Extremes Heavenly Venerable descends to record people's sins and blessings. It is auspicious to fast and observe abstinence on these days.
As for other days, I wouldn't recommend any, as they are all the birthdays of deities, which can be used as opportunities for special blessings.
Moreover, the birthdays of deities are relatively easy to find. I think we should either choose one from the Five Sacred Days or one from the solar terms.
Sui Lingfang thought about it for a long time and discussed it with her team for several days.
Ultimately, it was decided to choose the first day of the tenth lunar month, one of the five Laba days, which was the day for reviewing and determining official ranks and titles.
In real life, this date is November 9th, a Sunday.
From a Gregorian calendar perspective, it doesn't have any special meaning, but it gives them ample time to prepare.
They had been planning Jinli's fan meeting for a long time, and had come up with several plans for the event, just waiting for Jinli to choose.
Once the date is set, the venue is chosen, and the plan is finalized, the process will proceed very quickly.
November is also the month when Jinli can find more time.
Although she was already in school at that time, it was a weekend.
As for why not during winter or summer vacation, the reason is simple.
Jinli couldn't participate in many commercial activities while she was studying, so she participated in them all during winter and summer vacations.
In addition, if Jinli wants to film TV series or movies, she can only choose to do so during the summer and winter vacations.
So as long as she is still studying, she is basically never free during winter and summer vacations.
It's already a good thing that she can get some rest.
After confirming the time, Jinli immediately finalized the event plan.
Singing and dancing for two hours straight is something her body simply can't handle.
So, an hour of singing and dancing, plus an hour of face-to-face Q&A with fans, should be enough.
Nowadays, celebrity meet-and-greets have come up with many creative ideas, with some celebrities even playing games with their fans.
Some are focused solely on singing.
Some participants experience running a shop together with their fans.
Some people will shake hands, hug, or do other similar gestures.
The activities are incredibly diverse; there's nothing we can't do, only things you haven't thought of.
Jinli had just confirmed the plan when she went to attend announcements for other brands.
At the same time, she also had to take time to record "Leisurely Slow Life".
Online, the popularity of "Counterattack" continues to grow.
The summer movie season in July and August is not over yet, and even mid-August has not arrived, but news has already spread online that "Counterattack" will be postponed.
The news was spread with great confidence and certainty, even specifying a concrete date, which was estimated to be delayed until the National Day holiday in October!
But when they actually investigated, no one could find out where the message came from.
Anyway, they're not paparazzi.
It seems to have been just something netizens randomly spread, but many people actually believed it.
This news didn't trend on social media, but staff at Chenxi Entertainment frequently searched for keywords related to the company's stars and came across it, so they reported it to Jinli's team.
Sui Lingfang was taken aback when she heard this.
"Where did this news come from? I haven't been notified."
So the staff showed her the news that was all over the internet, making it sound so convincing that Sui Lingfang would have believed it if she hadn't genuinely not received any information.
She called Director Xu herself that day to ask if this was true.
If it really exists, why didn't they receive any news?
After all, if the movie is really delayed, then there might be some publicity later.
This is determined by the long release period.
They need to prepare new promotional materials and shoot new posters; they can't let the audience keep seeing the same few photos over and over again.
But Jinli has many engagements and is very busy.
They need to make arrangements in advance to keep up with the workload.
If you don't announce it in advance, the remaining time will basically be taken up by brand announcements.
In addition to brand announcements, Jinli will also be participating in the fashion industry's peak season of September and October this year.
She might not only participate in one month, but possibly two months, which would require her to take time out to shoot fashion magazine covers.
In this situation, we also need to prepare promotional materials for "Counterattack". In fact, the time is very tight, and we have to tell them in advance so that they can make arrangements.
When Director Xu received the call from Sui Lingfang, he seemed even more bewildered than she was.
"Where did you get this information? I didn't leak it at all!"
Moreover, I was just talking to the State Administration of Radio, Film and Television recently, and they haven't approved the extension until October yet.
Personally, I hoped it could be extended this long, ideally to participate in another National Day film season.
Sui Lingfang was also stunned, "You've only just started talking, how come it's already all over the internet? I was starting to think you'd already finalized the deal!"
Director Xu shook his head and said, "No, no, we've only just started talking. The State Administration of Radio and Television hasn't made up its mind yet, but I think there's a high probability that we can reach an agreement."
After all, "Counterattack" is an inspirational youth film, unlike other commercial films that are only aimed at making money.
This type of film is actually a niche genre in the market, with only a few produced each year. Even though it's a regular summer and winter movie season, very few of them are profitable, and even fewer are well-received by audiences.
From the perspective of supporting the diversification of films, perhaps it's really possible to give "Counterattack" an extended delay.
Director Xu was also quite excited.
There are many things he can only say to his screenwriter, who is both his partner and collaborator.
But he also has a desire to share and wants to share with others.
So this conversation went on for quite a while.
Director Xu said at length, "In addition, many media outlets expect 'Counterattack' to be able to enter the top 10 of film history, but it is not possible to break into that list by relying on just one summer season."
Looking at any film that makes it into the top 10 of film history, they all owe their existence to the excessively long delays imposed by the State Administration of Radio, Film and Television.
If the State Administration of Radio, Film and Television (SARFT) refuses to grant the extension, then "The Counterattack" will have no chance of topping the charts. Online media opinion and audience sentiment will also be factors that SARFT will consider.
After processing what Director Xu said, Sui Lingfang asked, "When will the State Administration of Radio and Television give us a response?"
Director Xu bluntly replied, "I don't know. We can't even come in mid-August now. We should be able to give you an answer in late August."
Sui Lingfang said cryptically, "If 'Counterattack' can really be extended for such a long time, then Jinli might be able to give her a boost."
She should be able to attend the peak sales season of September and October.
Director Xu's eyes lit up.
Although he is a director, he also works in the entertainment industry.
Ordinary celebrities don't even mention the peak sales season of September and October.
In the entertainment industry, the term "golden September and silver October" is reserved for the fashion industry.
Moreover, it's designed for those who can grace the cover of the four top magazines!
If Jinli can gain exposure in the fashion industry and go international, then the currently showing film "Counterattack" will become a window for the audience to get to know the actress.
At that moment, Director Xu wasn't thinking about the reaction of the domestic film market, but rather how to operate in the overseas film market and expand the influence of "Counterattack".
Ideally, Jinli's fame should be so great that it attracts the attention of other countries, who will then notice that she has a currently airing hit drama, prompting other overseas countries to proactively contact her to discuss the acquisition of the rights to "Counterattack".
Sui Lingfang said, "Only one Golden September has been confirmed. As for whether we can win the Silver October, the key is not Jinli, but rather 'Counterattack'."
If the comeback can indeed secure an extended extension from the State Administration of Radio and Television, lasting until the end of the National Day holiday in October, then the "Golden October" period will be no problem.
Sui Lingfang smiled and said, "Director Xu, Jinli can't rely on anyone else this time; she has to rely on 'Counterattack'!"
Director Xu felt both pressured and excited.
“Then I’ll talk to the State Administration of Radio and Television again. If Jinli gets a cover for one of the September issues, that would be a great plus.”
Jinli also knew about the delay of "Counterattack" and was even more aware that the four top domestic magazines were contacting her team frantically, hoping to secure her September or October issue.
She had a good collaboration with Jinse last year.
Although it was a photoshoot for a duo magazine, it wasn't published in September or October, but rather in August.
However, the sales records it created were unmatched by other magazines during the peak sales seasons of September and October.
So this year, Jinse has been very diligent in contacting her, starting in July. As the popularity of "Counterattack" continues to rise, and the media and netizens give it unanimous praise, the situation has improved.
Jinse offered a price that neither Chenxi Entertainment nor Jinli could refuse.
It's willing to let Jinli participate in sales profit sharing!
This time, it's not just about online sales, but also includes offline sales!
Even if the dividend ratio is not high, only 12%, it is still a considerable amount.
So Jinli quickly agreed, and she would have to take time out of her schedule in a few days to shoot the September cover of Jinse.
Because Jinse had already decided to make two versions, one online and one offline, with different covers for each version, in order to achieve secondary sales and attract netizens to buy two copies.
One online, one offline.
The filming schedule for Jinli is still quite heavy, and we're not filming as fast as before.
As for the October covers of other top magazines, both the company and Jinli were quite surprised after contacting Chenxi Entertainment.
Fashion magazines have non-compete agreements.
Last year, Jinse disregarded martial ethics and released a double issue featuring Jinli and Gu Cheng in August, which sold out quickly, making the other three top fashion magazines extremely envious.
Jinse also spent a lot of effort to smooth things over.
This year, Jinse plans to honestly participate in the sales battle during the peak season of September and October.
As a result, other top magazines wanted to break the established rules and have Jinli shoot their October covers.
Even though they all knew that Jinli had already been confirmed to be on the cover of Jinse's September issue, they still secretly contacted her.
There's no way around it; this summer, Jin Li's starring role in "Counterattack" was a box office smash, making her the hottest star in mainland China.
Faced with such high popularity and buzz, even the haughty fashion magazines bowed their heads and embraced Jinli.
However, although other fashion magazines have expressed interest in breaking their non-compete agreements, they still hesitated and were a bit reserved when talking to Jinli about the October cover.
If the news of the delay of "Counterattack" is confirmed, then Sui Lingfang believes that those hesitant fashion magazines will quickly make up their minds and then extend invitations to Jinli.
In short, it's not Jinli who's in a hurry, but the fashion magazine.
While everyone was waiting for news, the latest news came from Ya Jun Watches.
Jinli and Yajun have finally completed their collaborative zodiac-themed watch series!
That's really not easy.
During the May holiday, Jinli participated in many brand promotion activities and also received some information from Yajun that the co-branded products are expected to be completed during the summer vacation.
Sui Lingfang also knew about this.
However, she lowered her expectations for Ya-jun's efficiency.
The watch features the twelve zodiac animals and has a strong traditional cultural connotation. It's normal for Ya Jun's team to need a year or two to refine it.
If the goal was truly to create a blockbuster product, the project wouldn't have progressed so quickly.
To everyone's surprise, Ya-Jun's promise to release the film during the summer actually came true.
Jinli had already received a set of finished zodiac watches ahead of time.
She first looked at the "tiger" she was endorsing.
A glint of light flashed in her eyes as she said with some surprise, "This watch is designed with more care than I imagined. It is not confined to the framework of women's watches, but breaks away from the fixed framework and is designed in a neutral direction."
This watch can be worn by both women and men.
The target audience is very broad, and the design is simple and elegant, not perfunctory.
In addition to the ingenious design of the dial, a tiger pattern is also engraved on the back of the dial.
The tiger design is based on the original image of a famous Chinese painting, which immediately evokes the image of Chinese culture.
Jinli was pleasantly surprised that the ink wash painting style could be presented to this extent.
Besides this watch, there are other zodiac-themed watches, all with a simple and elegant design.
When placed together, it is clear that this is a series.
However, when viewed individually, each style has its own unique characteristics.
If Ling Jinli were to choose for herself, she might prefer the rat design.
Because this design is very beautiful and cute, and it is adorned with pink diamonds.
The tiger design by Jinli is adorned with yellow diamonds, giving it a more neutral look and a more luxurious and grand appearance.
Jinli was admiring the watch, and Sui Lingfang was also admiring it.
They opened the gift box at Jinli's apartment, while the gift box had been sent directly to the company and picked up from there.
Sui Lingfang exclaimed, "I have to say, Ya Jun Watches' twelve zodiac animal designs are really beautiful. They put their heart into it."
I thought they had signed a performance-based agreement with you and were only going to pay you the minimum amount, and that they weren't really invested in the co-branded products!
Jinli smiled and said meaningfully, "After all, capitalists aren't stupid."
Creating a blockbuster product line can generate far more profit than a niche line. The more watches they sell, the more money they make.