Chapter 690
: The Zodiac Series Watches Officially Launched!
Chapter 690: The Twelve Zodiac Animals Series Watches Officially Launched!
After confirming that the watch styles provided by Ya Jun were all correct, Jin Li immediately began the promotional campaign.
She published the advertising slogans from Yajun Watches on various media platforms.
V Jinli: [Love at first sight, eternity at first sight – Yajun Watches. Image.jpg]
Chenxi Entertainment also reposted Jinli's blog post on various social media platforms, and at the same time, Yajun Watches immediately launched a massive publicity campaign.
Taking advantage of the lingering popularity of "Counterattack," Ya Jun leveraged the show's influence to have the official "Counterattack" account repost the advertising slogan for the Zodiac Watch series.
Furthermore, the brand ambassadors signed by Yajun also forwarded the promotional posts about the twelve zodiac animal series on Yajun's official Weibo account, contributing to the launch of Yajun's new products.
Many brands nowadays don't do on-the-ground promotions; instead, they only do online advertising.
But clocks and watches absolutely require on-the-ground promotion.
Relying solely on online promotion has actually lowered its profile and given people the impression of a fast-moving consumer goods brand.
If offline promotion is also taken into account, it will attract the attention of more people who don't use the internet much.
This group is often quite old and is the main force behind watch purchases.
Meanwhile, many shopping malls and supermarkets have also changed their large screens to display individual photos of Ya Jun Watches, which Jin Li specially took for her.
From taking the photos to finalizing them and then displaying them, Ya-jun only took two days.
In the industry, two days is considered incredibly fast.
This shows just how urgent Ya-jun's situation was.
Delaying it by one day means losing one day's worth of buzz.
Especially since it's unclear when "Counterattack" will be taken down, they need to quickly capitalize on the tail end of its popularity to promote it.
However, they were in a hurry to promote it.
But the zodiac series watches that Ya Jun spent almost a year polishing are still very beautiful.
Each zodiac-themed watch is exquisitely designed and incorporates corresponding zodiac elements.
People buy them according to their zodiac sign, and every single one is beautiful.
Some people bought the entire set to keep as a collection.
Among them, Ya Jun even chose the "Tiger" from the twelve zodiac animals, which she co-branded with Jin Li, as the main product.
Generally speaking, among the elements of the twelve zodiac animals, the dragon is often the main one.
But Ya-jun placed her attention on the tiger.
Because Jinli is born in the Year of the Tiger, Yajun decided to launch the "Tiger" version in order to show her sincerity and to maximize the promotion of the Twelve Zodiac Animals series.
In fact, Ya Jun's decision to focus her publicity efforts on Jin Li was the best move she made.
The box office for "Counterattack" is still rising, having completely dominated the July box office charts, and is now continuing to dominate the August film market.
It raked in a staggering 40 billion yuan at the box office, just 10 billion yuan away from becoming the tenth highest-grossing film in history.
Amidst this level of popularity, Jinli's personal fame and influence have reached unprecedented heights.
All the products she previously endorsed and the brands she collaborated with experienced a surge in sales during this period.
Many collaboration items that were previously difficult to sell have experienced a surge in sales despite the overall market downturn.
Ya Jun launched the twelve zodiac watches at this juncture, and made the "Tiger" co-branded model with Jin Li the main product. It can be said that it hit the mark and made the most of Jin Li's influence.
In real life.
As posters featuring Jinli wearing a watch with a "tiger" design were displayed in major shopping malls, netizens saw the poster ads before they even saw the corresponding promotions online.
They had already started discussing the photo.
"I thought Ya-jun had signed Jin-li as her spokesperson, but upon closer inspection, it turns out she's not a spokesperson, but rather a co-branded product with Jin-li. Ya-jun has a clever idea."
"Yes, the spokesperson has to pay a high signing fee in advance, but if it's a co-branded product, it seems the focus is on the sales commission after the watch is sold."
If sales are poor, Ya-jun can pay less.
"I wonder how much this watch costs? I was also born in the Year of the Tiger and I'd like to buy one to wear."
"Hey, did you see the promotional pictures for the twelve zodiac watches that Ya Jun posted? It's not just the tiger, there are other zodiac watches too, and every one of them is beautiful."
My favorite is the snake design; it's inlaid with purple diamonds, giving it a mysterious and profound feel. But I was born in the Year of the Rat, yet I still really love the snake design.
"How much are they? If possible, I'd like to buy them all; they would look beautiful just to display in my room!"
Those with purchasing power are already itching to buy the watch when they see it, and they quickly open their phones to ask about the price.
Those who felt they lacked the purchasing power were also asking about prices.
If they can't afford it, do they still look down on them?
And if the watch isn't that expensive, maybe I can grit my teeth and buy one?
A watch can last a long time; it's not like a bag or shoes, which are consumables.
As long as you take good care of it and don't mess with it, you can wear it for three to five years, or even more than ten years without any problem.
In addition to placing various advertisements in real life, Ya Jun also made various online investments.
Ya Jun's promotional ads can be seen on every video website, short video website, and various browsing websites.
However, Jinli was not featured in the official promotional advertisement this time.
Because the official promotion is for the entire series of twelve zodiac animals, not just a single item, and Jinli only makes the "Tiger" series of collaboration products, so no advertisements were filmed.
In addition, time was too tight, and Jinli only had time to take promotional photos, not to shoot a formal advertising video.
Although she doesn't have any personal advertising videos, Ya-Jun is very good at having fun.
They released behind-the-scenes footage of Jinli's photoshoot on their official Weibo account as a treat for Jinli's fans.
Those in the know will recognize this as behind-the-scenes footage; those who don't might mistake it for a unique, creative advertisement, capturing celebrities from a third-person perspective.
Jinli looks stunning wearing the tiger-themed watch; the yellow color really enhances her elegance, giving her a regal and graceful beauty, as if a queen has descended!
[My daughter seems too thin, but you can't tell in the movie. The camera work is really scary. She ate almost half of it.]
So, has the price been announced?
No, Ya-jun said the price will be announced tonight.
[666, they've advertised it extensively, but they still haven't revealed the price. What are they doing? Are they playing games with us?]
[Yajun's official Weibo account just posted that they're having everyone guess what's on the list, and twelve lucky winners will be randomly selected to receive one of the twelve zodiac-themed watches!]
[Okay, okay, a guessing game with a reward is more interesting. I'll go first, I'll dream of 6666 yuan!]
Before long, netizens were engrossed in the game of "Guess what we're guessing, let's all guess together."
Those who crack jokes and make light of things are not surprised by any price they shout.
Forget three-digit numbers, they can even shout out two-digit numbers. That's just for fun, focusing on creating a sense of participation.
These kinds of netizens do not make up the majority.
Most netizens who genuinely wanted the prize turned into data enthusiasts and research experts.
The so-called "research enthusiasts" are those who have looked at the prices of all the watches that Yajun has released in the past 5 years.
Then, based on the design, find the watch that is closest to the twelve zodiac animal series and guess its price.
[21680 yuan, 35617 yuan, 19004 yuan, 15908 yuan are all possible (clever) (resourceful)]
[You all guessed it would be under 5 yuan, but I think the zodiac series watches are aimed at the high-end market. I guess they'll all be over 5 yuan. I'd dream of one for 66666 yuan!] [5 yuan is about right. After all, the dial is set with diamonds. Although the price of diamonds isn't high now and it's hard to speculate on them, natural diamonds from well-known companies are still different from ordinary synthetic diamonds.]
Data enthusiasts incorporate the thinking of textual research enthusiasts and expand upon it.
They not only studied the prices and styles of watches launched by Yajun in recent years, but also studied the prices of another international watch brand that is a competitor of Yajun in recent years.
The final prices all exceeded 100,000.
【12.3W】
【15W】
【14.24W】
……
Your guesses are all a bit off; I think the price of Jinli will come down.
Previously, the brands she endorsed and the products she promoted were always the most economical and affordable, so dreaming of a four-figure sum, like 6666 or 8888!
Netizens are keen to guess the price, while one celebrity is keen to repost Jinli's blog posts.
This celebrity is Gu Cheng.
Gu Cheng is the national spokesperson for Ya Jun Watches' "Gift" series, which carries considerable weight.
As long as he doesn't fall behind in his future development, he might naturally become the global spokesperson for Yajun Watches in a few years.
In this respect, Ya Jun's assessment was far more rigorous than netizens imagined.
We've been evaluating him ever since we selected him as a spokesperson candidate.
This investigation will not end just because he has become the domestic spokesperson.
Instead, we will continue to observe his various data, his personal charisma, and the various achievements he has made since then.
Anyone who has attended Yajun's brand events, regardless of how celebrities perceive it, or even netizens, could sense that Yajun's executives treated Gu Cheng differently.
It doesn't look like you're looking at an ordinary spokesperson.
The higher-ups clearly value Gu Cheng highly.
Therefore, there are always rumors that Gu Cheng will be promoted to Ya Jun's global spokesperson within the next three years.
This can be sensed from the attitude of the higher-ups.
If Gu Cheng knew about these people's speculations, he would probably come out and clarify.
The reason he had a good relationship with Ya Jun's senior management was because there were some people he had called "uncle" or "elder uncle" since he was a child.
These people were already his elders before he became a star.
Kinship ties don't change just because he becomes a star.
But none of that matters.
Today marks the launch of the co-branded watch jointly released by Jinli and Yajun.
Ya-jun is well aware of the subtle competitive relationships among these celebrities.
Therefore, it did not require its contracted spokespeople to not only repost the company's official Weibo post promoting the twelve zodiac animal series of watches, but also to repost Jinli's post promoting the "Tiger" series of watches as a separate collaboration.
However, Gu Cheng seemed oblivious to how the other spokespeople were doing.
He not only retweeted the promotional Weibo post for the Chinese Zodiac series, but also retweeted the Weibo post for the Jinli co-branded "Tiger" series.
In addition, he also went to Jinli's blog to forward the promotional materials she posted.
Not only that, he even took advantage of promotional posts from Chenxi Entertainment.
There were a total of six promotional posts, and Gu Cheng forwarded them all at once!
Netizens noticed his "eccentric" behavior and flocked to leave comments.
You look even more beautiful, bro!
My wife's collaboration is just gorgeous (doge)
Hurry and buy it! Hurry and buy it! Hurry and buy it!
[Brother, you seem pretty excited. Why don't you sell yourself to Jinli and become her slave? (doge)]
Gu Cheng's behavior was so arrogant that even Zhang Guang couldn't stand it anymore and quickly called to remind him:
"That's going too far. Stop now and stop promoting it."
Zhang Guang paused for a moment, then said earnestly, "If you're bored and spend all day surfing the internet, I'll arrange a few more gigs for you."
Everyone else is so busy they're spinning like tops, and they're all envious of you relaxing and leisurely in the villa. They're all asking me to arrange some announcements for you.
Gu Cheng smiled slightly, and instead of answering, asked a question:
"Brother Guang, do you remember what my zodiac animal is?"
Zhang Guang: "I remember, it was a snake."
Gu Cheng: "Jinli had the snake from the twelve zodiac watches that Yajun gave her delivered to me overnight by express courier, and I'm wearing it now."
Zhang Guang: ...
Yes, the tone of voice was very calm.
But why does it feel so showy?!
Zhang Guang said with a gritted teeth, "Originally, I felt that you had been running around for more than a month without a single day of rest, so I was considerate and let you take two days off."
Looks like you've got too much free time. Starting tomorrow, you're going out and doing gigs!
Gu Cheng kindly reminded him, "Brother Guang, today is only the second day of your rest. I was going out to do promotional work on the third day anyway."
Zhang Guang choked up, then said in a sinister tone, "So you want to go out and do some promotional work right now? I can arrange that for you."
Gu Cheng immediately said, "No need, I need to rest, I'll go take care of my work now!"
Zhang Guang shook his head when he saw the phone being hung up.
If Gu Cheng were standing right in front of him, he would suspect that he could see a tail wagging violently behind him.
Amazing!
-
Ya Jun only announced the pricing of the twelve zodiac series watches at noon on the third day of the online promotion.
This price...
It was both surprising and understandable, and quite a few netizens who were just having fun actually guessed it correctly.
Five sixes!
66666!
Sixty-six thousand six hundred and sixty-six!
Because so many netizens guessed 66666 correctly, Ya Jun compiled a list of these netizens and then randomly selected 12 winners.
After the lottery results were announced, Ya-jun contacted them privately to ask which watch she wanted.
You can choose based on your zodiac sign or based on your preferred design; either way is fine.
This price is not surprising, after all, Yajun is a high-end brand, and it has low-end watches priced in the thousands of yuan range.
However, given that Jinli was invited to collaborate on this branded product, and the theme is based on the twelve zodiac animals, which are rich in mythology and traditional elements, the price is reasonable for a high-end watch.
I even think it's a bit too affordable; over 10 would be more reasonable.
I also think it makes sense, but I didn't expect them to use puns.
It seems they're really craving Jinli's lucky number six! ^_^
Wow, as expected of a luxury brand that makes high-end products, they just gave away 12 pieces for 66,666 yuan! That's a whopping 799992 yuan!
[A single lottery draw cost 79 yuan! Ya Jun truly lives up to her reputation; no other luxury brand has ever been this extravagant!!]