Chapter 754
While others chase after her to feed her, Jinli chases after her to get a refund.
On a large gossip forum, Jinli had just finished filming when some dubious posts appeared, revealing some unsubstantiated information.
The tone didn't sound like it was leaked by a Tiangong staff member, but the information they provided was half true and half false, and it seemed quite plausible.
[A certain brand aspiring to enter the luxury market is incredibly lucky. They managed to hire a certain online marketplace (Dianyu) to shoot an advertisement, and Dianyu was so satisfied with the collaboration that they even filmed an extra set as a backup. What incredible luck that brand has!]
1L: [Instant decoding! Once it's related to fish, it's definitely our fish god!]
2L: [Which brand is going to enter the luxury market?]
3L: [Oh my god, it's only been a week and Fish God has already taken on a new advertising endorsement?]
My memory is still of her being officially announced as the global brand ambassador for YaJun's women's watches. I tried to buy several new women's watches from YaJun for days but couldn't!
4L: [Same here, I've been trying to buy a watch for days, it's even harder than concert tickets, I'm so upset!]
……
12L: [So which brand actually hired Yu Shen to shoot the ad? I remember luxury brands have non-compete agreements, right? An artist can't have too many luxury brand endorsements, and many luxury brands have overlapping positioning!]
13L: [I know which brand it is, it's like a heavenly palace!]
14L: [I get it instantly, it's the Heavenly Palace!]
15L: [Holy crap, am I the only one who just found out that Tiangong is planning to enter the luxury goods market?]
16L: [I was wondering why their watches have been getting more and more expensive over the years. I used to be able to buy them outright, but now I have to pay in installments over three months to avoid feeling the pinch. Turns out they planned this all along!]
……
Because this gossip post generated a lot of discussion, it was reposted to other platforms by many self-media bloggers.
Some of Jinli's fans called Tiangong's official website to inquire whether there were any new products endorsed by Jinli that were about to be launched.
Everyone originally thought that the official response from Tiangong would be fairly standard, just like the way other brands handle things in the past.
They said they were "unaware," "are currently inquiring," and "we will wait for the announcement," among other things.
But even netizens didn't expect that Tiangong would readily accept it!
That speed...
It not only claimed it over the phone, but also posted a blog entry:
V Tiangong: [I heard you're all really looking forward to the new endorsed product? We're working on it urgently, and Xiaotian is aiming to launch it next month~ @Jinli]
Netizens rushed to leave comments:
[It wasn't an official announcement, but it felt more like one; the final tag was very meaningful.]
[They're practically ready to just say Jin Li is the spokesperson for the new model!]
[It seems the Heavenly Palace isn't going to keep it a secret this time. Since they can't keep it a secret, they might as well just admit it and let the hype blow even stronger!]
Netizens not only left messages on Tiangong's side, but also went to Yajun's side to angrily criticize them for being inefficient and useless.
Look at Tiangong, they didn't officially announce it, but it's as if they did. And look at you, you announced it, but it's like you didn't!
The watches they release daily on their official website are never enough to meet demand; it's harder to get them than concert tickets. What's the point of releasing them?
[9494, spendthrift, good-for-nothing!]
[Could you make more, or implement an advance order system so I can place my order first? I want to wear the same watch as Jinli!]
Jinli was officially announced as the global spokesperson for Yajun women's watches at the last event, and Yajun launched three women's watches the next day.
These three watches are not as high-end as the Chinese Zodiac series, and their prices are relatively affordable, ranging from 3000 to 6000, and are specifically designed for high-volume sales.
For a high-end luxury brand, the price of the new watch is indeed low.
On the day Yajun launched its three watches, many bloggers posted unboxing videos of the new watches.
They were all invited by Ya Jun and received the unreleased watches in advance. Their unboxing videos were also recorded in advance and could only be released after being reviewed by Ya Jun.
Once Ya Jun's product is launched, the blogger will release the unboxing video to generate buzz and traffic.
So last week, the online promotion of Yajun's new watch was a huge success, generating massive traffic!
Even though Jinli has disappeared from the public eye, it doesn't stop the online discussion from reaching a huge level.
In particular, Ya Jun's "Koi Fish Watch" became an absolute bestseller, attracting many people to want to buy the same model.
Just one day later, Yiwu and Wuyi launched four different versions of the "lucky koi watch": a budget version, a mid-range replica version, a high-end replica version, and a high-end replica plus version.
Those netizens who wanted to buy the genuine product but were unable to get their hands on it flocked to counterfeit versions to relieve their worries.
In just one week, many counterfeit watches have sold over 10 units, while Ya Jun is still slowly releasing stock, unable to keep up with demand.
Just then, Tiangong promoted the product that Jinli would be endorsing, so Yajun was dragged out and criticized by netizens.
What constitutes ineffective advertising?
What constitutes effective advertising?
This is the power of contrast.
But what netizens don't know is that Tiangong didn't actually want to be leaked so quickly.
Unfortunately, there are just too many people on the internet watching Jinli!
Since the new product will be launched next month anyway, everyone will know, so we might as well accept the netizens' guesses and treat it as a warm-up for the new product launch.
They decided on this marketing plan after a hasty discussion, and they don't know how effective it will be.
Now, with Ya Jun's example as a comparison, it seems even more evident how sincere they are.
"So, should we increase our inventory? The pre-launch period is a month earlier than we originally planned. I'm worried that the hype won't die down, and once the new product is released, many people won't be able to get their hands on it."
A senior executive at Tiangong asked the president a question.
They are having a meeting to discuss why this publicity strategy was so successful.
As the discussion progressed, the topic of inventory came up.
Another executive said, "Yes, President, if our inventory isn't sufficient, the criticism we receive will definitely be no less than Ya Jun's."
“But,” another executive spoke up, “our jewelry positioning is different from that of Yajun watches.”
"Jewelry itself has the attribute of luxury. The three new products released by Yajun are priced very low, so many people can buy them if they grit their teeth. They also offer interest-free installments of up to 6 months, so netizens will have even less pressure."
But the jewelry we sell isn't in the thousand-yuan range; it's all in the ten-thousand-yuan range. Are you sure our customers have the same purchasing power as Yajun's new pieces?
"This……"
The other executives exchanged glances, their eyes showing some hesitation, and the atmosphere suddenly became somewhat heavy.
Because the new product is not yet in stock and the promotion has not officially started, this is just a warm-up phase.
The official Tiangong team is not in a position to announce the price now, so they are implementing a reservation system.
Otherwise, once the new product is launched, the promotion will be greatly reduced.
Because the mysterious part has already been revealed, netizens won't be as enthusiastic about the discussion.
Therefore, the price absolutely cannot be revealed before the new product is launched.
So how can we identify customers with purchasing intentions and prepare the goods accordingly?
The president thought for a moment and said, "We can't disclose the specific price, but we can play it safe with some ambiguity."
"Have someone in the publicity department leak the news that 'the new jewelry is priced at over ten thousand yuan,' and see how the market reacts."
-
The product endorsed by Jinli hasn't even been launched yet; just the advertisement shoot alone has generated a lot of anticipation among netizens, causing a surge in online discussion. This has also led to a significant increase in page views on Tiangong's official flagship store across the internet.
With more browsing, the order rate naturally improved compared to before.
Even before the new product was released, Tiangong had already enjoyed the traffic boost brought by Jinli.
Such a powerful appeal greatly amazed all the senior executives of Tiangong, including the president!
They previously hired Jinli to shoot commercials because they were drawn to the high-end consumer group she represented.
However, the previous advertisements were more about having Jinli showcase the core image and spirit of the Heavenly Palace.
Therefore, the jewelry she wore in the photoshoots was all worth hundreds of millions.
Jewelry of this caliber only appears at auctions and is never sold in stores.
They simply wanted Jinli's image to elevate the image of the Heavenly Palace, making it appear more sophisticated.
If it weren't for the fact that Jinli's endorsement of Yajun's Zodiac series last year made high-end watches a bestseller, Tiangong would never have thought of launching "Jinli's flagship" high-end jewelry.
Heavenly Palace then realized what was happening and quickly followed suit, managing to catch up with the trend.
Tiangong knew that its products couldn't compete with Yajun's because Yajun's historical background was simply too profound.
However, in terms of price, their own products can definitely compete with Ya Jun's watches.
Therefore, Tiangong believes that Yajun is the best benchmark for the company.
Whatever Ya Jun does, the Heavenly Palace does too.
Tiangong originally wanted to discuss renewing Jinli's contract for next year, but now that Yajun has publicly announced Jinli's status as a global spokesperson, Tiangong is even more anxious.
The president said in the meeting: "Jin Li's starring role in 'Dawn 2' is about to start filming. She also filmed a big production like 'Desperate Counterattack' before the new year. She will not lack works next year."
We need to finalize her contract renewal quickly; if we wait until next year, the price will likely be even higher.
At the CEO's command, the employees below ran themselves ragged.
-
Morning Light Entertainment discovered that the Tiangong Business Negotiation Team, which had remained in Nancheng, seemed to have softened its stance and was willing to exchange the endorsement fee for other concessions.
"Sister Fang, something's not right. Their price increase is too abnormal. It's like they don't value money."
One of the business team members privately revealed this to Sui Lingfang.
Sui Lingfang did not participate in the business negotiations. Everyone has their own expertise, and she was not cut out for it, so she left it all to the professional team.
The company's business negotiation team consists of talents recruited by President Xiao, and she trusts them completely.
Some of Mr. Xiao's investments were also managed by them.
Sui Lingfang was taken aback upon hearing this.
"I remember the endorsement fee we negotiated last time was already higher than what Ya Jun offered, but Tian Gong still wants to raise the price. Why is that?"
The man shook his head: "I don't know. I'm curious too. I can't reveal the specific details, and I wasn't involved. I guess only the supervisor knows."
Remembering Jinli's earlier warning, Sui Lingfang quickly went downstairs.
Her office has always been on a higher floor, and it has been separated into a brokerage department.
She went to the business negotiation department to find out what was going on.
"Why is the endorsement price from Tiangong still going up?"
"They want to trade price for some lenient terms."
Sui Lingfang frowned. "What do you mean? Which clause are they trying to tamper with?"
The supervisor replied, "Regarding the image rights of Jinli, the Heavenly Palace hopes to use more of Jinli's image for publicity and also hopes to have the freedom to use it."
If Tiangong can freely use Jinli's image for promotion, then they don't need to contact Chenxi Entertainment; they can bypass the agency and use her image directly.
Without hesitation, Sui Lingfang said, "No, what if they mess with Jinli's image? That would harm Jinli."
Supervisor: "Yes, so we won't back down. Tiangong, as a second-best option, wants to expand the usable area of its image and will provide us with a list for review."
Sui Lingfang still felt uneasy, "Can't we just use it according to the original contract standards?"
The supervisor frowned: "I see that the Heavenly Palace's attitude is very firm. They want to expand the use of the Jinli image, which is why they are willing to increase the price by 2 million. They are determined to win."
Sui Lingfang: "2 million?"
She took a deep breath.
I knew that jewelry could be profitable, but I didn't know it could be this profitable.
Luxury goods are all profitable, but some categories are even more lucrative.
Tiangong is just a first-tier brand. It wants to move into the high-end luxury market, but it hasn't even been transformed into a high-end luxury brand yet, and it's already so rich and powerful.
What if it actually succeeds in becoming a high-end luxury brand in the future?
Sui Lingfang steadied herself and said in a deep voice, "I mentioned to you before that Jinli hopes we will stop while we're ahead and not negotiate the endorsement price too high, as she's afraid it will attract the attention of relevant departments."
The economy hasn't been doing well lately, and the fact that she was able to collect so many endorsement fees against the trend is already quite eye-catching; it's better for her to keep a low profile.
The supervisor said thoughtfully, "So you mean we're not going to talk about it anymore?"
He had received a greeting from Sui Lingfang.
But since he was in charge of business negotiations, he naturally had to try his best to maximize the value of the artists.
Jinli herself is an outstanding IP, and I always feel very proud when talking about her business ventures.
Jinli's business dealings are both easy and difficult to negotiate.
It's easy to negotiate because the prices quoted by brands that approach us are very high.
It's difficult to negotiate because the more famous the artist, the more carefully every clause in the agreement must be considered and clearly defined.
This is a sign of respect for an artist who is a major IP, has a large following, and a strong appeal!
Sui Lingfang hesitated for a moment and said, "I think Jinli's idea is that the endorsement price should not exceed Ya Jun's, or it should be the same as Ya Jun's."
The manager said with a serious expression, "This is too difficult. They keep raising the price and refuse to lower it."
Sui Lingfang: ...
While others are chased around to be fed, Jinli is chased around to get a refund.
-
Jinli, far away in the capital, also heard about the renewal negotiations of the Heavenly Palace from Sui Lingfang.
She was powerless to help, and this was not an area she was familiar with.
One day in May, she came out of the school library and returned to her apartment.
Suddenly, I noticed that the door across the street was open.
Jinli's eyes lit up. She knocked on the door and stood there asking, "Gu Cheng, you're back?"
A sound came from inside, and soon Gu Cheng appeared at the door, standing as straight as a poplar tree.
His eyebrows curved slightly, and his smile was gentle.
"Yeah, I'm back after filming."
Jinli noticed that her boyfriend seemed to have become more muscular after returning from the film set, with more defined muscle lines.
Every gesture he made exuded an aura of masculine hormones. (End of Chapter)