Chapter 748
Establishment of Special Compensation Fund
With Jinli calming the emotions on site, the VIP customers were willing to cooperate, so the host quickly went through the motions.
Not only did they successfully complete the presentation of all procedures within the allotted time, but they also skillfully executed precise timing checks.
At noon, it was officially announced that Jinli is the global spokesperson for Yajun's women's watches!
A round of enthusiastic applause erupted from the audience, and the major clients all stood up and applauded in a show of respect.
In addition to the official announcement during the live stream, all of Yajun's marketing and media accounts also simultaneously released official announcement tweets at 12 o'clock.
This is just the beginning.
At the same time, major social media platforms also simultaneously pushed out the news that Jinli had become the global spokesperson for Yajun women's watches.
Ya Jun put a lot of effort into this press conference, utilizing top-tier global promotional resources.
It was officially announced not only in China, but also globally!
This latest news also popped up on social media platforms in other countries.
What a grand spectacle!
Many people in the industry couldn't help but secretly envy Jinli when they saw how serious Yajun was this time.
I'm tired of saying the word "envy".
The last time a brand unlocked so many resources for a celebrity was when Fangfei officially announced Jinli as its global ambassador.
Fangfei not only updated her with promotional posters for every store around the world, but also sent her to participate in a top fashion week runway show. In the end, the chief designer personally pulled her aside to express his gratitude.
This is the first time a luxury brand has reached such a deep collaboration with a celebrity.
One has two.
Other A-list celebrities all thought they would be the next lucky ones to receive such treatment from the brand.
I never expected that after several years, I would hear of a brand using such a large amount of promotional resources for a celebrity – a global official launch.
It turned out that the person was Jinli!
The moment Ya Jun made her official announcement, a new number one trending topic was born.
#Yajun officially announces Jinli as its global brand ambassador#
#Ya-Jun affirms Jin-Li's commercial value after another collaboration#
#How much money did Jinli actually make from Yajun?#
#Who will become the next Jinli?#
#Why does Ya Jun think so highly of Jin Li?#
……
It's possible that Jinli hasn't appeared in public for a while and hasn't officially announced any new commercial endorsements.
Therefore, she became the global spokesperson for Ya Jun women's watches, and netizens responded enthusiastically to this.
People were very kind and pushed all the trending topics related to Jinli to the top 10.
A long screenshot from the trending topics list is so stunning that even netizens are shocked when they see it.
Because of Ya Jun's shocking official announcement, many entertainment marketing accounts decided to follow up with reports.
Within just five or six minutes, some livestreamers were already getting the inside scoop and capitalizing on the official announcement's popularity to grab the first wave of traffic.
"Hello everyone, this is where you first get the latest entertainment gossip~"
Just now, a major event happened in the entertainment industry. It's not that some well-known celebrity got divorced again, or that some celebrity started dating a fan, or that some celebrity suddenly had a child even though they weren't married.
Just now, the well-known luxury brand [Yajun] officially announced Jinli as the global spokesperson for its women's watch series.
As soon as the news was released, Jinli quickly rose to the top 10 trending topics. All 10 trending topics were news related to Jinli. Take a look at this screenshot.
I probably don't need to elaborate on the high quality of Jinli pears.
The fact that it's trending on social media so many times suggests that the capital market is very optimistic about Jinli and Yajun's long-term collaboration.
Now let's analyze why Ya Jun is so optimistic about Jin Li..."
"This is the forefront of gossip and trends. Just now, Yajun officially announced Jinli as its global brand ambassador. This is Yajun's first global brand ambassador for a women's watch."
Although Jinli is not endorsing Yajun's entire product line, but rather their women's watches, I feel that Yajun has already given Jinli the highest level of treatment.
After all, just last year, the women's watch sector launched the Chinese Zodiac series. You can easily find out how popular and expensive that series was by searching online.
Therefore, I believe that as long as Jinli and Yajun's collaboration this time is successful.
We don't need to ask how much she contributes to women's watches, as long as she can prevent Ya Jun women's watches from shrinking and maintain their market share.
Then she could become the next global spokesperson for Yajun's entire product line!
This is highly likely, as very few female celebrities can become global ambassadors for watch brands, and Yajun had never invited any female celebrities before.
Jinli is very likely to be the first, and this honor is something we can look forward to…
"This is a place where there is gossip every day and happiness every day... Speaking of how Jinli and Yajun met, we have to mention the Tiger series of the Chinese Zodiac that everyone knows."
Yes, it's the watch that Jinli endorses. This news only started circulating within the industry this year, and very few people on the internet probably know about it.
Despite Ya-Jun's public statement that the Tiger series of this watch is endorsed by Jin-Li, it is actually a co-branded product launched by Ya-Jun and Jin-Li.
When it comes to co-branding, celebrities have many ways to profit, and some big stars can even directly participate in product sales revenue sharing.
However, sales commissions are not common in luxury brands. After all, those who buy luxury goods are wealthy people, and the brands have no shortage of brand awareness, so why would they give money to celebrities to earn?
However, this collaboration between Jinli and Yajun is different. Yajun urgently needs to use Jinli's brand recognition to open up the women's watch market.
Jinli is very well-known overseas and has a huge female market behind her. The key is that there are many wealthy women with high purchasing power among Jinli's fans.
Ya Jun saw this potential, which is why she signed a sales-based performance-based agreement with Jin Li! Jin Li can directly participate in the sales profit sharing of the Tiger series…”
While major marketing and media accounts were announcing the "Jinli X Yajun" carnival with videos and pictures,
Jinli is in the lounge, eating a nutritious and healthy weight-loss meal.
Unlike the information that is spreading rapidly on the internet.
At the event, after the host officially announced Jinli as the global ambassador for women's watches, he arranged for Jinli to rest.
This is not only for Jinli to rest, but also for all VIP clients and staff to have a short break.
The afternoon press conference will continue at 1:30 PM.
Jinli ate her meal leisurely, while her agent, Sui Lingfang, appeared extremely busy.
She brought three cell phones: one personal phone, one work phone, and the last one was work phone number 2.
At this moment, all three phones started ringing. Many people were calling her, wanting to know the inside story of Ya Jun and Jin Li's collaboration and dig out more information.
Many brands are optimistic about Ya Jun's collaboration with Jin Li, believing that Jin Li's value will definitely rise in the future.
The brand didn't want to wait until later to negotiate; it wanted to finalize a collaboration with Jinli now.
As for endorsements.
Many brands are quite self-aware and know that they can no longer afford to have them endorse them.
Brands predict that it will become increasingly difficult for Jinli to secure collaborations in the future, unlike now when it is much easier.
Even before officially announcing her relationship with Ya Jun, Jin Li had very strict standards for accepting endorsements.
But with this official announcement, her standards for accepting collaborations in the future can probably be described as "strict," so everyone wants to talk to her as soon as possible.
The sooner we reach an agreement, the better!
Morning Light Entertainment has an excellent reputation in the industry; once they've made a promise, they won't arbitrarily raise prices.
Sui Lingfang was so busy answering the phone that she wanted to turn it off completely, but she had to answer many business inquiries.
At one point, she couldn't take it anymore and simply threw all three phones on the sofa, letting them ring incessantly.
If you don't dare turn off your phone, then pretend you're too busy to handle all the calls. Jinli watched this scene with amusement and asked, "Didn't the company announce its business email address a long time ago, telling those who wanted to cooperate to send their emails there?"
Sui Lingfang sighed: "Not only that, we not only released one email address, but a total of five!"
It clearly categorizes all business types, and there's also a section specifically for new companies that are unfamiliar with the industry and are inviting you to an event for the first time.
Even after the email address was published, many people still wanted to call and inquire.
I suspect it's not just me who's this busy; I'm sure the company's public phones have been ringing off the hook. Anyone who manages to contact me must have some connections and influence in the entertainment industry.
Jinli asked curiously, "What kind of cooperation do they want to achieve with me when they approach you?"
Sui Lingfang said without hesitation, "A collaboration. They want to launch a co-branded product with you."
Jinli raised an eyebrow. "But I remember my criteria for accepting collaborations was that I had to participate in the sales revenue sharing of the items."
This condition isn't very friendly to many brands, unless they are truly confident in the quality of their products and have high profit margins.
There's a reason why she gets a share of the sales revenue for every co-branded product.
Firstly, the influence of celebrities can help boost product sales.
Secondly, Jinli also wants to establish a sound refund mechanism for goods.
If the brand subsequently experiences a scandal or product quality issues.
Then she can use the special compensation fund set up for the brand to directly refund consumers.
Recently, a health product endorsed by many celebrities has been found to be problematic.
There is no such factory overseas; all the information is fabricated.
Some celebrities offer refund periods of one month, half a month, or one week after purchase.
Those that offer refunds are generally fine.
However, many livestreamers and online influencers who sold this product were unwilling to issue refunds or compensation.
Some online celebrities even flaunt their wealth on social media platforms, showing off the many designer bags they've bought.
Some bags are not available in domestic stores, so we ask personal shoppers to buy them abroad.
If those online celebrities sell a few bags worth hundreds of thousands, wouldn't they get their refunds back?
But they refused.
Jinli saw this news, which is why she decided to establish a special compensation fund.
She didn't do it herself; she just called Fang Jie to tell her.
Fangjie quickly came up with an operating procedure and helped her implement it.
Where did this compensation money come from?
The idea of "remembering the source of the water we drink" comes from the profit sharing from various joint sales.
Jinli's participation in sales profit sharing is also to allow its own people to get involved in the brand's production process and understand the production process of the product from scratch.
She only dared to make a recommendation after confirming that there would be no problems.
If a brand is so sophisticated that it can fool her team's series of tests, and the whole thing is just a facade, then Jinli has no choice but to accept it.
Sui Lingfang sighed: "In the past, only high-profit products would approach us for collaborations and co-branding."
However, the economy has been increasingly sluggish in recent years, especially for many established domestic products, whose sales have been unable to pick up.
Those products are indeed of very good quality, made with solid materials, and they don't engage in false advertising; they just don't know how to market themselves.
Last year, I helped you take over a well-established acne soap brand, and the profit margin was the lowest, 5%.
I didn't expect that product would actually become such a hit. Now, many similar products are coming to you, wanting your help to promote them.
She paused, "But the profit margin for this kind of product is indeed very low."
The brand itself earns very little, perhaps only 15% to 20% of the selling price, and the products are of high quality and low price.
I don't dare set too high a profit margin, for fear that the brand will really suffer losses. But now, those brands are just trying to survive..."
She sighed heavily again, "Even if we lose money, we have to do it, otherwise if the production line stops, hundreds of thousands of employees will be left with nothing."
Therefore, starting this year, many domestic brands with excellent quality have offered me co-branding profit margins exceeding 10%.
To be honest, I'm almost hesitant to take the call for you; earning this money is really unpleasant.
Jinli thought for a moment, "Then let's take the initiative to lower the price."
With my current fame and status, I no longer need to rely on style and class to maintain myself.
If, because of my price reduction, brands with high profit margins start offering lower prices when they want to collaborate with me, I can simply refuse the offers; I don't need that little bit of money.
Sui Lingfang had originally wanted to find an opportunity to bring up the co-branded product with Jinli.
This time, it just so happened that she brought it up as well.
I thought Jinli would take a few more days to think about it, but she immediately came up with a solution.
It must be said that Jinli's courage is far greater than hers.
She truly doesn't care about money.
If she didn't need to maintain her high-income, high-standard lifestyle as a celebrity, she would probably donate all the money she earns without batting an eye.
Among the celebrities she knows, Jinli is indeed the one with the lowest material desires.
She doesn't have any expensive hobbies; all her hobbies are quite healthy and normal.
He's either exercising or doing practice problems and reading books; he doesn't even play games or use his phone.
It's like the ancients in the last century who didn't have the internet.
Upon encountering such an artist, Sui Lingfang couldn't help but sigh in her heart: What have I done to deserve this!
It turns out that some celebrities really do earn money not for the money itself, but to give back to society!
Time flew by, and soon it was afternoon.
Ya Jun's press conference is still ongoing and is still being broadcast live.
The Q&A that VIP customers have been waiting for is finally here!
These parents don't miss any opportunity to ask Jinli about her learning experience.
However, Jinli only answers one question, so often before the parents have finished asking their questions, the host skips over it and lets someone else ask another question.
Fortunately, the parents of our major clients were very helpful, asking only questions related to their studies, so we were able to respond to any of them.
Suddenly, the microphone was handed to a student.
Jinli glanced at it and frowned slightly.
The student was dressed in fancy clothes and had makeup on her face that was completely inappropriate for her age, trying to make herself look more mature.
But this only made her youth more apparent.
It is obvious that this is a minor student.
There's a lot of resentment in this student's eyes. Has he been possessed by an evil spirit lately? (End of Chapter)