Chapter 782
"My Style, My Show" Model Talent Show
In recent years, the competition among the four major journals has become increasingly fierce.
In particular, the expansion of the "online magazine sales" channel has meant that the four major magazines have to compete not only in offline sales but also in online sales.
Huayun is the slowest to notice this.
The other three major magazines have been expanding their online magazine sales for two years, and Huayun only joined this trend last year.
As an insider in the industry, Sui Lingfang also knows what their core online sales marketing strategy was last year.
It's nothing more than giving away more branded freebies and samples.
From the perspective of receiving free gifts, buying Huayun magazine is actually quite cost-effective, attracting a wave of bargain hunters.
Although the quality of customer acquisition is poor, it still boosts sales.
However, Hua Yun's sales still couldn't beat the other three major magazines. It wasn't that the celebrities chosen for the covers were bad, but rather that they entered the market too late!
The marketing and promotional efforts invested are far less than those of the other three major publications.
During the special months of "Golden September and Silver October", the three major magazines started planning as early as July, while Huayun only started marketing in August. How could it compare to the other three's foresight?
In addition, because Hua Yun's performance in recent years has indeed not been as good as the other three major magazines, celebrities who are currently popular will prioritize the other three major magazines and not choose Hua Yun.
Unless Huayun is willing to spend a lot of money to poach stars.
Last year, they recruited a very popular celebrity to film for them, but unfortunately, most of that celebrity's fans were casual fans, with few die-hard fans.
That star is forty years old. He became popular because one of his films was nominated for Best Foreign Language Film at an international film festival.
Although they didn't succeed in the final round, just making it to the shortlist was enough to make them incredibly popular.
However, this celebrity is a talented individual, unlike idols who have many die-hard fans, so her fans' purchasing power is insufficient.
Especially for items like magazines that need to be sold to a specific audience, the purchasing power of fans is crucial.
Although the price isn't expensive, many people don't even search for this product when they open shopping apps, and it won't appear on the homepage recommendations.
So, although Huayun spent a lot of money to get a good hand, it did the wrong thing in its marketing, focusing only on marketing to that celebrity's fans, and as a result, its sales never went up.
Many thoughts raced through Sui Lingfang's mind, but she finally smiled and said:
"Editor-in-Chief Qi, thank you for your high regard for our company's artists. However, many of our artists are still developing, and many of them cannot even be considered third-tier artists."
From this perspective, they are not qualified to participate in the filming of Huayun New Generation.
Although we are very confident that we can gradually make them famous, at this stage, top-tier resources like Huayun are beyond the capacity of our new generation to handle.
A dead skinny camel is bigger than a horse.
Although Hua Yun cannot compete with the other three major fashion magazines, it is still much stronger than other fashion magazines.
The title of "one of the top four journals in China" is no joke.
Huayun's resources may be insignificant to top stars, but for artists who can't even be ranked as third-tier, it's an extremely valuable opportunity.
Sui Lingfang saw it very clearly: if she really forced those artists to take on this opportunity and helped them get on the right track, there was a small chance that nothing would happen.
There's a high chance netizens will discover this and think those celebrities are unworthy of their positions, mocking them for possibly engaging in some kind of backroom deal.
Chenxi Entertainment intends to run the company well and naturally doesn't want to be misunderstood by netizens.
Moreover, even if Huayun were to give this opportunity to its new generation of artists, it would be of no use to those artists.
After all, given their status, they wouldn't have access to fashion resources.
Only when they become more popular and reach the second or third tier can Huayun's potential be fully realized.
Editor-in-Chief Qi didn't mind that Sui Lingfang refused to accept the offer.
She had a premonition when she arrived that Chenxi Entertainment was a tough nut to crack and wouldn't be easy to crack.
They might not even bother to accept a small favor.
Editor-in-Chief Qi said with a smile, "That's a pity. It's a shame that this collaboration didn't work out. I hope we'll have the opportunity to work together again next time. The doors of *Hua Yun* magazine will always be open to Chenxi Entertainment." After finishing the pleasantries, she changed the subject and brought up the real purpose of her visit.
As for the rumored release of a special episode featuring the new generation, it is indeed going to happen, but Hua Yun doesn't take it seriously internally; they just treat it as a task to be done casually.
After all, many established stars have not been filmed by Hua Yun, so why bother filming the unknown new generation?
"President Fang, I actually have another very important matter to discuss with you today. I would like to invite the artists under Chenxi Entertainment to participate in a model variety show initiated by Huayun - 'My Style, My Show'."
"This variety show is a semi-talent show format, but it's not for trainees, but for people with modeling potential."
These people don't necessarily have to be artists from the company; they could be students, working professionals, or anyone who meets the basic requirements to become a model can apply.
Sui Lingfang was stunned for a moment, then asked in confusion, "A semi-talent show? What does that mean?"
Editor-in-Chief Qi: "In the past, popularity was very important in talent shows, and whether a contestant could stay on the stage depended on the votes of netizens."
However, the program we planned requires a high level of professionalism, and if she wins the championship, Huayun will guarantee her a spot on the fashion week stage, where she will definitely walk the runway.
Therefore, we use a combination of popularity votes and judges' scores, with judges' scores accounting for a relatively high percentage. However, we also have a separate popularity vote revival channel to help popular contestants return to the stage.
These are all easy to understand; Sui Lingfang understood them immediately.
A flicker of interest crossed her eyes.
If this type of talent show were to appear on the market, it might actually bring a sense of novelty to the audience.
These days, talent shows are really competitive, so competitive that in the end there's nothing left to compete for, and there's nothing left to broadcast.
There are only so many talented trainees left. With wave after wave of trainees being sent over, it's impossible to find any good ones.
In recent talent shows, the level of trainees has dropped significantly, and many trainees who came from other fields have been squeezed into the competition.
By the way, there are also many who have already debuted and are hoping to regain popularity through talent shows; these older artists make up the majority.
Audiences have long lost interest; the plots are all the same, and it's not interesting to watch.
As a result, talent shows have been in a slump in recent years, with poor ratings, and have been outperformed by various dating reality shows.
This year, many TV stations have launched various observational programs with dating as their theme.
The modeling track, however, is being brought up for the first time.
only……
Sui Lingfang thought for a moment, wondering if any of the new artists signed by Chenxi Entertainment in recent years met the basic requirements for models. She really didn't know.
After all, she's not responsible for discovering new talent.
One doesn't hit a smiling face, so Sui Lingfang didn't completely rule it out this time, only saying:
"If Huayun really launches this variety show, and Chenxi Entertainment has people under its umbrella, we will consider it comprehensively before deciding whether to send them over."
Editor-in-Chief Qi's smile deepened.
She said, "I'll organize the information about the variety show later and send it to you. How about we add each other on WeChat so we can communicate more easily?"
Sui Lingfang used to have the WeChat contacts of the relevant people at Huayun, but after Jinli fell out with them, she deleted everyone from Huayun.
Although she didn't know the editor-in-chief's real purpose in approaching Chenxi Entertainment, Sui Lingfang thought she was very clever.
In the end, she at least gained her WeChat account and a potential collaboration opportunity.
Sui Lingfang watched Editor-in-Chief Qi's departing figure, a thoughtful look flashing across her eyes.
"The newly appointed editor-in-chief of Huayun seems to be quite extraordinary and has remarkable skills."
She thought for a moment, then sent a message to her assistant, asking her to investigate "Qi Tang's" background. (End of Chapter)