Chapter 691
sold out immediately upon release!
Chapter 691 sold out immediately upon release! (Seeking monthly votes)
Here I must digress for a moment.
Ya Jun spent three days covering the Twelve Zodiac Animals series of advertisements in shopping malls, bus stops, and the most prominent locations in subway stations across the country.
In addition, it has also put a lot of effort into online promotion.
They not only inserted ads at the beginning of various videos, but also bought many mid-roll ads during pauses in movies and TV shows to drive traffic.
but.
Despite putting in so much effort in online and offline promotion, Ya Jun achieved less impact than simply letting netizens guess the price in the blog comment section.
Not only will those who guess the price correctly be entered into a draw, but 12 lucky winners will also receive a watch featuring one of the twelve Chinese zodiac animals!
This event made Ya Jun a household name worldwide, and netizens praised her highly.
I think all the major luxury brands should follow Ya Jun's lead. Every time they launch a new product, they spend so much on advertising and attracting traffic in various places, but what do they actually bring us?
On the contrary, we have to endure the visual pollution of their frequent pop-up windows!
If every brand could give us a lucky draw like Yajun does, and even generously give away their featured products as prizes, that would be wonderful.
Instead of giving away obscure products, cheap toys, or inexpensive items like lipsticks, eyebrow pencils, or samples, we're happy to help advertise for you!
I think Yajun won this round, and won very well. It can be the best brand marketing case of the year.
At least they showed us where the brand was actually spending its advertising budget, and we could feel their sincerity.
The days when brands give away samples and expect us, their laborers, to promote them are over!
I strongly urge other brands to learn from Ya Jun. Of course, I'd be even happier if they could curl their hair even more—the curlier the better (doge emoji).
[Speaking boldly! As luxury brands, are they necessarily inferior to Yajun? Are their revenues lower than Yajun's? Are their products less popular than Yajun's?]
If other luxury brands feel that their products are not as good as Ya Jun's, then they should invest even more in advertising than Ya Jun, especially in advertising.
Brands whose prize draw items have a total value of less than 700,000 each don't need to be considered anymore! (Applause)
It has to be said that netizens are quick to join in the commotion.
Amidst their clamor, Yajun Watches has become a unique and refreshing brand among luxury brands.
People felt that the company had truly spent money on its users, and they also felt its respect for its users and its emphasis on its new products.
At this point, many people will say that other brands have also put a lot of effort into promoting their products and services online, spending at least hundreds of millions of yuan on marketing and promotion every year.
But what does that have to do with them?
Yes, brands pay hundreds of millions in advertising fees, but who makes all that money?
They're either profiting from the promotional platforms or from the various online influencers and bloggers. What business is it of theirs?
This makes Ya Jun's willingness to spend over 700,000 yuan on a lottery all the more impressive and shows her sincerity.
Driven by public opinion, Yajun Watches' Chinese Zodiac series of watches has officially gone viral!
This trend swept the nation, with numerous online influencers and bloggers following suit and showing off their newly purchased Yajun watches.
Some bloggers bought the items based on their own zodiac sign, but many more directly purchased the Jinli collaboration products.
Many bloggers edited unboxing videos and posted them online, attracting a lot of clicks.
In the video, the blogger said, "Yajun Watches just launched its 12 Zodiac series of watches. Everyone should have seen its ads, right?"
I also browsed the store and saw many huge posters of Jinli (a type of pear) in shopping malls. I thought they were beautiful, so I ordered them from the official website overnight.
I bought the same model as Jinli, which is the 'Tiger' zodiac watch.
Just to clarify, I was born in the Year of the Sheep, but I especially love this 'tiger' design.
The blogger started unpacking the cardboard box as he spoke.
"I just really like this watch because it's the same model as Jinli's."
Because in my eyes, Jinli's collaboration watch is the most beautiful of all the twelve zodiac watches. We Chinese people admire the dragon very much, and the dragon-themed watch is also very popular, but I still think the tiger design is the best looking.
The streamer has already opened the cardboard box and taken out the gift box inside.
She made a point of showing the camera the quality of the gift box.
"It's very pretty. The material alone for this cardboard box must cost at least thirty yuan, and the design is very beautiful. You can see the twelve zodiac animals on the cardboard box."
It must be said that Yajun Watches' sincerity in making women's watches this time is truly impressive.
As you've probably noticed, the Chinese Zodiac series isn't part of Ya Jun's "Six Arts of the Gentleman" series; it's categorized as a women's watch.
However, when it was advertised, it did not specifically emphasize that it could only be worn by women, because the concept of the twelve zodiac animals is very broad and can be worn by both men and women.
This is a completely neutral concept, and I think its design concept has hit a huge market right, no longer limited to gender alone.
The blogger has already started unpacking the box.
Opening this box also revealed many surprises.
Because it uses a hollowed-out, folded design inside!
As the box was opened, the twelve zodiac animals appeared in remarkably three-dimensional form before everyone's eyes.
Netizens couldn't help but flood the screen with comments:
【Wow!】
【nice!】
[Such a thoughtful design!]
Exquisite and unique, it looks beautiful even as a decorative piece!
Once the box is fully opened, a small light bulb hidden on top of the box will light up, illuminating the watch placed in the center.
It's that "Tiger" series watch.
Brand image, style, design.
Max it all out!
The blogger couldn't help but exclaim, "What does it mean to be ingenious? Look, this is what it means to be ingenious!"
I misspoke earlier. I said that this box would sell for 30 yuan outside. Just based on the design and quality of this box, it would probably fetch more than 300 yuan if recycled elsewhere.
30 yuan gets you quality, 270 yuan gets you design.
The blogger began showcasing the tiger-themed watch from every angle and also revealed a little tidbit.
"A few days ago, I received a promotional inquiry from Ya Jun. Ya Jun wanted me to promote products of the other twelve zodiac animals besides the tiger one, and she offered me a gift of equal value or cash."
However, I had already intended to buy a Ya Jun watch, and I had a particular fondness for the Tiger model, so I asked them if they could promote the Tiger model.
Ya Jun's contact person regretfully told me that it was impossible; too many people had applied to promote the Tiger design, and they couldn't process all the applications. Moreover, the platform had begun to tighten its promotion of the Tiger design and would basically not be giving out any more slots.
Besides the promotional offers that came to us, many people outside also spontaneously promoted the tiger-themed items, making them incredibly popular.
In other words, this tiger-themed watch doesn't need us influencers to promote it at all; the organic traffic from external promotion is enough to make it very profitable.
The blogger sighed dramatically and said, "Before I got the Tiger watch, I was filled with regret."
I thought to myself, why do I have to buy the Tiger model? If I were to get a watch promotion for Ya Jun's other zodiac signs, I might even get a watch that corresponds to the corresponding zodiac sign.
Besides, the other zodiac animal designs are also very well made, so why do I just like the tiger design?
Now that I've seen it, I realize I made the right choice; it's absolutely gorgeous!
The blogger looked at the watch on his wrist with extreme admiration and amazement.
"Elegant and sophisticated, this five-figure watch boasts craftsmanship that rivals six-figure watches, making it a truly worthwhile purchase. I just received word that the Tiger model commands the highest price on the secondhand market."
Some people have already started selling other series of Ya Jun's Chinese Zodiac series secondhand, but the tiger model still commands the highest price and is also the best-selling model.
As far as I know, many stores are out of stock of that Tiger series watch.
This blogger's unboxing video was featured on the homepage of Bilibili.
The number of views skyrocketed, immediately surpassing one million views.
The blogger is famous, and the tiger-themed watch co-branded with Jinli is also a hit!
[Even Ya Jun's boxes are so exquisitely made; luxury goods do provide emotional value.]
Other luxury brands don't receive this treatment; the Yajun Zodiac series of watches is unique. I even doubt that Yajun's future designs will surpass the Zodiac series.
[There are still articles that could be written about the 24 solar terms, but the scope of the 24 solar terms is too vast and difficult to promote. Once launched, the sales rate of individual items may not be high.]
[I can only say Ya Jun made the right bet. I've seen several celebrities wearing the tiger-themed watch, but Jin Li wears it the best. Her compassionate and empathetic aura perfectly complements the watch's opulence; the watch itself becomes an accessory to her!]
-
In the conference room, Sui Lingfang looked at Jinli with a smile.
I was so happy, I was already thinking about how much profit I could get from the sales of Jinli.
Although Ya Jun only calculates the sales commission for the Jinli co-branded product within the last three months, sales exceeding three months are no longer counted.
However, for many items, sales often surge only when they are first promoted.
After three months, the optimal period for promotion and marketing will have passed, and sales will gradually slow down.
Therefore, they did not mind that Ya-jun only gave them three months to calculate.
Based on the buzz online these past few days, and the sales figures for Yajun watches in its various offline stores and online shops, the minimum sales target of 100 million units is definitely achievable.
Current sales are already poised to reach 200 million units.
As for the previously discussed dividend ratio of 500 million shares, that seems a bit uncertain.
After all, it has only just begun to be promoted, and who knows how it will perform in the long run.
Moreover, they can only roughly estimate Ya Jun's sales in China, not in other countries.
Global sales figures are generally not available to celebrity teams from brands.
This is their confidential internal data. Not to mention Jinli, even the biggest A-list celebrities basically can't get their hands on it.
This leads to another question: are the sales figures genuine?
Will brands manually fill in sales figures?
However, if a celebrity suspects that sales figures are fabricated, they can take the contract to court and demand a thorough investigation into the brand's true sales figures.
Big brands are always meticulous.
They could only hope that Ya-jun would have some conscience.
If they want to work with Jinli again in the future, they should know what to do.
-
Jinli came to discuss work.
Fangjie told her that Yiyi Media had sent her several notebooks, and the team felt that one of them was good, so they asked her to take a look.
So she made a special trip from the large apartment.
Unexpectedly, after arriving, Sister Fang stopped talking and just kept staring at her and smiling.
It's creepy.
Jinli tapped the table helplessly, making a crisp thud.
"Sister Fang, where is that pretty good script you mentioned?"
Sui Lingfang snapped out of her daze, "Right, right, I called you over to discuss the script."
She quickly pulled a document out of her bag and handed it to Jinli.
They also mentioned the popularity of Ya Jun Watches' Chinese Zodiac series, especially the Tiger edition, which she co-branded.
"The promotion of the tiger-themed design was absolutely insane; many stores sold out and could only accept pre-orders."
The online listings have been sold out several times, showing that the watch is indeed very popular.
Jinli first opened the script.
The name is quite interesting.
—The Invisible Secret.
Just by looking at the names, she immediately thought of two different themes.
One type is the youth campus theme.
The name has a touch of youthful melancholy, conveying a subtle sense of regret and beauty.
Another genre is suspense.
In the realm of suspense, the word "secret" itself possesses a strong quality that draws people in to uncover it.
Jinli flipped through the script and casually asked, "Did our original contract include any restrictions on this?"
If a store sells out too quickly and there isn't enough time to restock, Yajun Watches will compile statistics based on the average sales of the previous seven days while waiting.
For items sold within the last seven days, we'll count them as having been online for a certain number of days, and we'll also remove the highest and lowest sales figures.
Sui Lingfang smiled and said, "That's right, so it's not us who are anxious, but Ya Jun."
They initially thought the watch was too much of a luxury item and wouldn't sell well, but who knew it would become an instant hit as soon as it was released.
Major online influencers and bloggers are going crazy for it, and even many celebrities are scrambling to buy it; the supplies they prepared in advance can't keep up with demand.
Jinli smiled without saying a word.
The team at Morning Light Entertainment has matured and plugged many loopholes.
Sui Lingfang continued, "It looks like we've reached the 100 million sales mark, now we're aiming for 200 million."
If sales reach 200 million, we can get a 5% bonus, which is already a good result.
As for the 500 million figure, reaching it only increased the 6% threshold, and reaching 500 million is indeed quite difficult; it depends on the enthusiasm of people in other countries.
Jinli said calmly, "Do your best and leave the rest to fate."
"I thought Ya-Jun would be reluctant to give up her share of the profits and would be perfunctory in the design of the watch, but I didn't expect them to come up with such a good design."
From this perspective, Yajun's senior management is quite decisive.
I know that only by creating blockbuster watch series can a brand achieve lasting success, instead of just thinking about using my fame to gain popularity.
My fan base is so broad that they may not be able to fully count the high-end audience among my fans.
Instead of gambling on how many wealthy fans I have, I'd rather launch a design that the whole world is willing to buy.
That concludes our discussion on Yajun Watches.
Jinli began to read the script intently.
The more she read the script, the more surprised she became.
"Is this story adapted from a best-selling foreign movie?"