Chapter 2204
Same Business, Different Approaches
"...Fifty-seven points, forty-three points..."
That's a great honor!
"Let's strive to reach a new low!" He Yuzhu blushed and started telling He Shouyi's embarrassing stories.
After he finished speaking, he raised an eyebrow at He Shouyi.
Hurting each other, it seems like anyone can do that.
The fourth child was so angry that his face turned red.
He yelled at the top of his lungs towards the kitchen, "Mom, Dad said you're a dog!"
Liu Ting came out carrying breakfast, her cheeks slightly flushed, and glared at He Yuzhu with her beautiful eyes.
However, the murderous intent in his eyes today was gone, unlike yesterday.
Yesterday, she used a "star-plucking hand" technique, originally aiming for the soft flesh on He Yuzhu's thigh.
The wrong pick caused an accidental injury to He Yuzhu.
Later, during the inspection, some things happened.
The pent-up frustration from the past few days has completely dissipated.
Therefore, those who talk about Platonic love simply do not understand the importance of marital intimacy to the marital relationship.
Seeing that his mother wasn't furious, the fourth son knew something was wrong. He grabbed a fried dough stick from the basket and ran away as fast as he could.
A little later, He Yuzhu slapped him on the back.
"Shouyi, slow down, wait for me." The little bug was also anxious. He finished the porridge in his bowl and followed him out the door.
Even a loving family can be chaotic in the mornings.
The Yan family restaurant was bustling in the mornings, but to Yan Jiecheng, this bustling atmosphere felt more like a mockery.
His business is good, but it's limited to selling orchids for breakfast.
Yan's Restaurant opened right after the Chinese New Year and was quite popular for a while.
However, there were several fundamental flaws that Yan Jiecheng was unable to resolve, so he gradually fell into decline again.
One issue is the supply of food.
He certainly couldn't compete with the He family in terms of resources. At first, he followed the old path of making breakfast and went to the countryside to collect some unplanned supplies from farmers.
Like eggs, and old hens that don't lay eggs.
But those supplies are limited; once a village has finished harvesting them, it will take at least half a year to recover.
The He family can get help from high-ranking officials to put in a good word and directly allocate resources.
People like He Yuzhu have built up a network of connections.
Putting aside everything else, Ho's restaurant never lacks pork and chicken, and can supply them long-term.
This is the essence of a restaurant these days.
Where did Yan Jiecheng get it?
The only option is to buy pigeons from the pigeon market, where the price is high, and the finished products made from them can be sold for a higher price as well.
Then there's the issue of positioning.
The target customer group of He Family Restaurant has always been the most capable small group of people in society.
The cost per table, including drinks, is at least fifty yuan.
Regardless of the size of the restaurant or the variety of dishes, Yan Jiecheng's establishments can only be positioned as casual gatherings among friends.
It costs at most a few dollars per table.
A plate of braised pork belly, plus a dish of peanuts, two or three people at a table, with a bottle of wine they bring, can drink for half a day.
This still falls into the category of wealthy people.
Such a customer base is still too small at present.
When government officials come to eat, not only will they not be able to pay the bill, but they also won't be satisfied with the food.
There are only two or three tables of customers every day, and they just hang there, neither alive nor dead.
It gets a little busier during holidays.
It's nothing compared to the booming business it had when it first opened.
Of course, because he invests little, he may not make money, but it's impossible for him to lose money.
If this shop stays open, it might be able to make money once the market becomes more abundant.
But now everything is completely different from what Yan Jiecheng imagined. In any case, his original ambitions have completely vanished.
He felt he was just not cut out for business.
Conversely, the breakfast business of orchids, with its fixed operating location and increasingly diverse offerings, is thriving.
Lan Hua mainly makes steamed buns, so she naturally has needs for supplies.
However, it is not as big as Yan Jiecheng.
It's a simple matter. If pork is expensive in the market, just add more pickled cabbage and less pork to the orchid, and it can still be sold the same.
On Yan Jiecheng's side, if a customer orders a plate of stir-fried pork with chili peppers and there isn't enough meat, the customer might even flip the table.
Unstable prices, unclear customer base, and Yan Jiecheng's social connections weren't as impressive as he thought.
This has resulted in Yan's Restaurant, which was originally a stir-fry restaurant, now becoming a breakfast shop.
Yan Jiecheng originally wanted to be a boss, but now he's become his wife's waiter at breakfast.
How could someone as self-important as him accept such a disparity?
After finishing her morning's work, Lan Hua happily counted her money, while her sister-in-law Zhao Di deftly wiped down the tables and chairs.
Yan Jiecheng sat down in the boss's chair, staring blankly at the two women.
"Honey, I'm going to the pigeon market at Deshengmen to pick up some goods later. Do we need to restock anything at the restaurant today?" Lan Hua stuffed a wad of small change into her pocket and casually asked Yan Jiecheng.
Yan Jiecheng rubbed his face, looking exhausted, and said to Lan Hua, "What are you going to take?"
Whether there will be business at noon or in the evening is another matter.
Tsk...
It's getting hotter and hotter; things won't keep well anymore.
This is another issue that Yan Jiecheng needs to consider.
His restaurant doesn't have a freezer, so even stocking up on goods has become a problem.
Lan Hua also sensed the dejection in Yan Jiecheng's words.
She wanted to offer some advice, but she knew Yan Jiecheng wouldn't listen.
She thought of persuading Yan Jiecheng to sell those kinds of meal packages on trains.
It's similar to a boxed lunch in later times.
This thing has been on trains for a long time.
It's like an economy boxed lunch, served in an aluminum lunchbox, with some rice, plus stir-fried cabbage with sliced meat, etc.
It can be sold for between 50 and 80 cents.
The reason why the price is not fixed is because of the boxed meals on the train, you know how it is.
There are usually trolleys for sale in soft-seat sleeper carriages, but not in hard-seat carriages.
Of course, Lan Hua didn't intend for Yan Jiecheng to do business on the train.
That might mean I'd have to go in and operate a sewing machine.
However, that model can be used as a reference for orchids.
In the old city of Beijing, so many people from all over the country came and went, and so many people rode donkeys back and forth in the train stations and squares.
If you really want to build a more discreet food truck, you could tie a large bucket to one side of the back of a bicycle.
If you're willing to hawk your wares, you'll always be able to attract some business.
But she also knew that now was the time for Yan Jiecheng to prove himself and be shameless.
So I never dared to tell him.
Even when it came to setting up a breakfast stall, Yan Jiecheng felt ashamed and refused to go with her.
Not to mention the kind of street vendors who hawk their wares.
Lan Hua kept herself in a low position, knowing that she had little education and could only do small-scale business.
Therefore, she can also discover business opportunities in this society from her perspective.
Yan Jiecheng, although he had worked as a porter before.
But it's clear that he still discriminates against small vendors and other small business owners.
In other words, he hadn't completely taken off his long robe. (End of Chapter)