Chapter 2436
What to do if you ask him for kidney tonic?
Several managers at PP Doors have been wearing dark expressions these past few days, and when they saw He Yuzhu, they looked extremely aggrieved.
As Zhang Chaoyang went upstairs, he brushed past that group of people and received several eye rolls.
"Uncle He, did you criticize those people?" Zhang Chaoyang asked as soon as he entered He Yuzhu's office.
He Yuzhu waved his hand and laughed, "It's normal to be a little upset after being scolded."
"Then why are they glaring at me?" Zhang Chaoyang still didn't understand the question.
He Yuzhu couldn't help but laugh. He said, "It's all your fault. Don't you know what's going on inside?"
"What do I have?"
I even wrote some nice things about them in the newspaper.
They said they generated foreign exchange for the country, and that their doors had excellent anti-theft performance, protecting the property safety of the people... Zhang Chaoyang felt truly wronged, after all, his advertorials had promoted the two sponsors quite a bit.
"And then what? Do supply and marketing cooperatives sell them? Or do hardware and electrical appliance stores sell them?"
"Even if they sell them, who will install them outside of Beijing and in small southern towns?" He Yuzhu asked three questions in a row.
"Gah..." Zhang Chaoyang shut up.
Now he understood the source of all his grievances.
The product's reputation has been established.
However, apart from the two production sites, the sales channels and installation teams in other places have not been established.
The key point is that PP Doors currently only accepts business-to-business transactions.
Unlike electronic watch factories, where once the brand is established, people will go to shopping malls and supply and marketing cooperatives to inquire about prices and availability.
Then the supply and marketing cooperatives and shopping malls in various places place orders with the Sijiucheng Electronic Watch Factory.
This is positive publicity.
Therefore, the development of electronic watch factories has been booming these past few days.
Originally, He Yuzhu planned to expand the electronic watch factory to several cities around Beijing this year, with an annual output of 100,000 watches.
At the current rate, as long as production keeps up, doubling is not out of the question.
Even shopping malls in Shanghai have sent us procurement letters.
Shanghai is a city with a large number of Go enthusiasts, so the promotional effect is excellent.
PP Doors, on the other hand, was feeling frustrated. They were thinking of building a sales network and installation partners.
However, with the current state of social development, some things are quite troublesome.
So many people went to the address left in the newspaper and wrote letters to hurl insults.
Before Zhang Chaoyang entered, He Yuzhu stuffed a snakeskin bag of letters into a corner.
"Does that mean the door manufacturer's advertising has had no effect at all?" Zhang Chaoyang asked, frustrated.
The newspapers he collaborated with also gave him feedback.
The letters received during this event were packed in burlap sacks, and the public response was very positive.
He was hoping to get some praise from He Yuzhu.
Unexpectedly, instead of praise, I received quite a few eye-rolls.
"How could it be useless? Didn't the publicity go out?" He Yuzhu said with a light laugh.
"But, but..." Zhang Chaoyang was confused again.
"It's okay if we're temporarily out of stock, and it's okay if we can't promote our products in the market for the time being."
As long as enough people know about it and the publicity reaches a wide enough audience.
Even if the public thinks the leaders of the door factory are fools, it doesn't matter.
Once the market opens up further and individuals can choose their own door brands, PP Doors will eventually have its moment to shine.
By then, our door manufacturing plant will be able to open up markets in all cities across the country without any advertising. As long as we can endure the loneliness now, we'll eventually achieve success. He Yuzhu must have been too educated in his past life, otherwise he would definitely know about the hunger marketing tactics used by a certain foreign mobile phone brand.
Year after year of publicity has kept the public thinking about it year after year.
If the housing market is deregulated in a few years and PP Doors doesn't collapse, he'll swallow the security door whole, even if it's just a little vinegar and soy sauce.
This was also the guarantee he made to the leaders of several door manufacturing factories just now.
"By the way, Uncle He, there's a new development."
"I'm not sure, could you help me analyze it?" Zhang Chaoyang described his problem to He Yuzhu.
He Yuzhu's smile became even more subtle.
There are still many smart people in the world.
Zhang Chaoyang has launched a multi-pronged attack, having already made arrangements with various local television stations through the State Sports Commission.
When it comes to Go competitions, some of the most exciting matches will be selected and broadcast on television during the daytime off-peak hours.
Neither the sports commission nor the TV station receives any money from this.
This is the first time anyone has participated in this kind of business competition, and they don't understand the ins and outs.
However, there are still some clever people. In cities like Shanghai where Go is widely played, some manufacturers have already proposed to cooperate with local Go teams.
Of course, the current collaboration is more like a joke.
That is, to put on clothes from a certain brand, or to have the contestant wear a tag on their back.
When you're on TV, you can promote it.
As for the sponsorship fee, we're all from the same local organization promoting the local brand. How can you ask for a sponsorship fee?
For example, a milk candy factory in Shanghai sent dozens of kilograms of milk candy to the Go team, and that's how the deal was struck.
But more than one factory in Shanghai has seen the benefits of appearing on television, and now several other factories have come knocking on their door.
Zhang Chaoyang was afraid of making the Go competition too flashy, because then he, as the organizer, would be the one to get criticized.
We can't expect Go players to participate in the competition dressed like they're wearing patchwork blouses.
There was a "certain brand of milk candy" sticker on the front, a "certain brand of tiger bone wine" sticker on the back, and even the pants on the thighs had a "certain brand of kidney tonic" sticker on them. Of course, He Yuzhu didn't know if that brand still existed.
In Shanghai alone, there are more than a dozen signs requesting to be featured on television.
Just imagining that scene, He Yuzhu couldn't help but laugh.
"Uncle He, stop laughing. If that were really the case, our organization would lose face big time." Zhang Chaoyang was genuinely anxious.
If he turns a competition into a farce, his father will beat him to death when he gets home. The main problem is, what if his friends ask him for kidney tonics in the future?
"Dress code, quantity code, leave the rest to the lower levels."
You can also get some fresh air from them.
Since it's an advertisement, the highest bidder wins.
Don't offend anyone.
Even if local sports teams have difficulty collecting this money, then sponsoring a library or a Go venue for the advertising organizations should be an option.
If there really is such a generous sponsor, it wouldn't be out of the question to name the venue after their product.
···
Everything must be flexible and adaptable.
The reason we organize business competitions is precisely to let everyone see the benefits of additional advertising through these competitions.
You've seen it all on Hong Kong Island, so you should know how advertising works.
What you need to do now is to set the rules and let everyone know how to be flexible. He Yuzhu was very happy to chat with this young man, Zhang Chaoyang. This guy was unserious, and he understood any bad ideas He Yuzhu came up with instantly.
This is much more fun than his son-in-law, Xiao Song. (End of Chapter)