Chapter 2488
Donation Details
National Day celebrations, military parade, completion of the Asian Games Village site selection...
Several major events brought all the domestic companies that had already sponsored or were planning to sponsor the event to line up and sit in the audience, so that they could promote themselves through a gala broadcast nationwide.
What could be more effective for publicity than this?
These are all old tricks that have been overused in later generations.
When He Yuzhu made the suggestion, he received a round of applause and Zhang Chaoyang admired him once again.
Zhang Chaoyang now has a misconception.
Every time he had almost mastered He Yuzhu's skills,
He Yuzhu always manages to come up with something new and interesting.
The key point is that the cost of hosting a party these days is quite cheap.
It is said that CCTV spent less than 10,000 yuan on the first Spring Festival Gala last year.
A backdrop, a few potted plants, and some confetti and ribbons.
Actors provide their own costumes and receive only some meal and transportation allowances.
However, the publicity effect is nationwide.
It can be said to be extremely cost-effective.
If a factory owner gets excited at a party, he might slam his fist on the table and donate 200,000 instead of the original 100,000.
That's money earned for nothing.
Therefore, such a matter benefits all parties involved, and naturally gained everyone's unanimous approval.
He Yuzhu was also quite unethical. Standing in the conference room, he spoke animatedly, "Tell those factory leaders that they can put nameplates on the tables that say 'Representative of Factory X'..."
The front row starts at 100,000.
The second row costs 50,000; additional fees apply for camera shots and interviews...
Advertisements can be inserted at the beginning and end of the gala, costing 200,000 yuan per ad.
"The backdrop can be used for advertising, 500,000 per piece..."
All attendees were stunned.
In everyone's eyes, He Yuzhu now seems a bit insane.
He talks about money all the time, and the numbers he's asking for seem outrageous.
This isn't the future; if an ad cost 200,000 and a backdrop cost 500,000, only a fool would run such an ad.
But He Yuzhu had his reasons for saying that.
Is there anyone to back him up?
There were quite a few friends from Hong Kong Island who came to Beijing to participate in the military parade.
They are all large businesses.
Lou Xiao'e, for example, plans to donate ten million yuan in sponsorship fees in the name of He Tai Kitchenware.
She had originally planned to donate the money quietly, just like last time.
But things are different now; the Asian Games are now all about publicity.
Therefore, He Yuzhu suggested that she donate the money at the gala.
She just needs to get a few Hong Kong businessmen of similar standing to donate together.
The publicity effect was achieved, and it didn't seem too abrupt.
He Yuzhu had even thought out the details of the donation.
Two years ago, a song called "My Chinese Heart" was released.
Lyrics by James Wong, music by Wong Fuk-ling, sung by Hong Kong singer Cheung Ming-man.
He Yuzhu has already invited that singer to come and participate in the party through Lou Xiao'e.
After he finishes singing this song, Lou Xiao'e and the others will go on stage to donate...
He Yuzhu felt that there was just one shot from this gala that would be remembered for generations to come.
Although this whole thing seems to have been staged.
But as long as it can boost morale and inspire the people, He Yuzhu feels it's all worth it.
Besides, Lou Xiao'e and the others' donations weren't just for show; they genuinely meant well.
"Give the CCTV directors a good talking-to. If this gala is a success, our Asian Games cause will truly gain momentum. This will benefit your horizons and career development." He Yuzhu left the room amidst enthusiastic applause, patting Zhang Chaoyang on the shoulder as he departed to offer encouragement.
He would definitely make sure to give Zhang Chaoyang a proper reminder on this point.
Although the gala was primarily organized by CCTV.
However, Zhang Chaoyang had to act as a go-between for the parts involving advertising and sponsorship.
Zhang Chaoyang also needs to play the "bad guy" who "lobbys" with the leaders of various factories.
Therefore, this should be a good opportunity for him to practice.
Zhang Chaoyang is still in a daze.
He was completely absorbed in the wonderful developments that He Yuzhu had just boasted about.
According to He Yuzhu, if this gala goes well...
It can at least bring in 50 million yuan in sponsorship for the organizing committee.
If it weren't for He Yuzhu's empty promises, Zhang Chaoyang would have wanted to smash those promises in the face.
"Uncle, you just said that this gala can attract tens of millions in sponsorships, is that true?" Zhang Chaoyang still couldn't believe it and kept asking He Yuzhu.
He Yuzhu didn't stop walking; instead, he said as he walked out, "The Hong Kong Ho Group is confirmed to have at least ten million, along with the Hong Kong Hu family, Mr. Zeng of Goldlion, Mr. Hu of Hopewell Holdings..."
Everyone is willing to donate...
At the end of the gala, the host must make a promise to the audience.
At the Spring Festival Gala at the end of the year, the amount of donations from people across the country to the Asian Games and how they were used will be reported.
"We need to extend the impact of this publicity as much as possible." He Yuzhu finished speaking and just then opened the car door.
He didn't have the time to chat idly with Zhang Chaoyang.
These past few days, he's taken a stroll around the old Lou family villa every day after get off work.
It wasn't to see that old woman Lou Xiao'e, but to see his eldest grandson.
In the past few days, after He Chengyun got to know him better, he started smiling whenever he saw him.
There's no way around it; things are valued for their scarcity.
Why is it that He Ping's marriage to Xiao Chongzi will take another year?
Even after they get married, it's uncertain when they'll be able to have children.
Therefore, He Yuzhu attaches great importance to this eldest grandson.
If he hadn't still had a shred of rationality, he might have already taken his grandson home to stay for a few days.
Liu Ting has been in a good mood these past few days.
Although she was also sensitive enough to detect something unpleasant about He Yuzhu.
But didn't He Yuzhu get an idea from Lou Xiao'e that would allow He An to come back?
This time, He An is not back for a vacation, but for work.
It's said that the Dream of the Red Chamber production team might be busy for two or three years.
With that time, she could have easily settled He An's major life events.
Therefore, she chose to ignore He Yuzhu's shady dealings.
If He An returns to Beijing and seriously seeks a place to settle down, then all will be well.
Otherwise, Liu Ting would definitely have let He An experience what 'motherly love' really is.
He Yuzhu mourned for his little girl for three seconds, but what could he do about it?
He did indeed promise to protect He An's freedom of choice.
But the prerequisite for that promise is that He Ande must choose a partner.
Instead of not choosing any of them, neither the rich nor the poor.
Women are like flowers, their blooming period is only a few years.
Once the flowering season is over, finding a good partner becomes exponentially more difficult.
Even if He Yuzhu were very open-minded, he still couldn't accept his daughter becoming a bachelor. (End of Chapter)