Chapter 2301
Brand Marketing
The key point is that Xiao Song's promotion was not the kind of thing where he stole someone else's opportunity through a marriage alliance.
Xiao Song set up his own stall, and it was a very helpful area for those above.
This is why Comrade Xiao Zhang was curious about He Yuzhu.
Now that He Yuzhu has asked him to do some brand marketing, Comrade Xiao Zhang is actually quite interested.
However, Liu Bei had to visit Zhuge Liang's thatched cottage three times to persuade him to join him.
He couldn't let himself appear too cheap.
He Yuzhu smiled; he could already see a kind of emotion called 'excitement' in the young man's eyes.
He was well aware of the arrogance of young people.
In this life, He Yuzhu may be mediocre in other skills, but when it comes to understanding children, he can be considered an expert.
After all, he has several mischievous kids of his own, each with a different personality, but he can manage them all.
Other families have strict fathers and kind mothers.
In his family, it was the other way around; Liu Ting was the one who played the "good cop" at home.
If he didn't understand Zhang Chaoyang's little scheme, he wouldn't have brought up such a niche industry with him.
He asked Zhang Chaoyang, "Xiao Zhang, are you familiar with the world's major brands?"
Zhang Chaoyang nodded hesitantly.
He Yuzhu added, "I'm not talking about domestic brands, not White Rabbit, Happiness 250, or anything like that."
It is a brand that is truly known worldwide.
For example, what is the English name for Coca-Cola?
Coca-Cola, right?
Zhang Chaoyang couldn't help but laugh and said to He Yuzhu, "Principal He, you know about this?"
He Yuzhu raised an eyebrow and smiled, "I'm not that old yet, I can still accept new things."
How do you think this brand was established?
How did it become the number one international beverage brand?
Coca-Cola has now entered the Chinese market.
However, it's still a niche product. It's sold at Friendship Store for 45 cents a bottle, which is enough to buy three bottles of Beibingyang soda.
Zhang Chaoyang shook his head in bewilderment; he really didn't know anything about this.
Coca-Cola was originally invented as a medicine...
But do you know what this company's current market capitalization is, and what its brand value should be?
He Yuzhu was very relaxed, and just like he was bragging to a child, he gave Zhang Chaoyang a history of Coca-Cola.
Although Zhang Chaoyang is already twenty-seven, in He Yuzhu's eyes, he is still a little kid who is curious about everything.
Zhang Chaoyang was really shocked today; he genuinely didn't understand these things.
Unlike in later years, young people of his age in China wouldn't care about this at all.
"Coca-Cola's market value is approximately four billion US dollars."
This can be calculated from the company's stock price and share capital.
As for brand value, I personally think it's worth five or six billion.
"US dollars." He Yuzhu paused deliberately as he finished speaking, noticing that Zhang Chaoyang's breathing had become heavier.
He didn't really understand the so-called company valuation and brand premium.
However, when he went to Shanghai last time, he discussed the brand value of Lou Xiao'e's "He Tai Kitchenware" with her.
At the time, Lou Xiao'e told him that a company in Taiwan was thinking of doing OEM business.
In other words, Lou Xiao'e can't easily go to Taiwan to do kitchenware business, but there is a market there, and people recognize this brand.
So local kitchenware manufacturers thought they could spend a hundred thousand yuan a year to rent the brand from Lou Xiao'e for production and operation.
For Lou Xiao'e, this meant that someone was giving her money.
Although she didn't care about the million, Taiwan was a market she couldn't enter anyway, so getting a million for free would also promote her brand.
This made Lou Xiao'e somewhat tempted.
She and He Yuzhu had a long discussion about this matter.
Of course, He Yuzhu eventually persuaded Lou Xiao'e not to take advantage of this small thing by citing the double-edged sword and the concept of scarcity marketing.
In fact, his interest in so-called brand marketing only came to him after that conversation with Lou Xiao'e.
"What does this say? Principal He, please tell me properly." Zhang Chaoyang moved his chair closer to He Yuzhu, took out a pack of white cigarettes from his pocket, and began to flatter He Yuzhu.
He is indeed interested in these things.
"Market capitalization is easy to say; it's simply the company's current assets minus its liabilities."
How much money might I make in the next few years?
This is reflected in the stock price of publicly traded companies. From what I understand, Coca-Cola's stock price is currently above $30 per share...
As for brand value, I believe it should be considered a company's intangible assets.
Just like in Beijing, a bottle of Coca-Cola costs 45 cents, while a bottle of Beibingyang costs 15 cents.
If you're willing to spend 45 cents, then you're acknowledging the brand's premium pricing.
Putting everything else aside, if someone were willing to buy Coca-Cola right now, they would definitely offer nine billion or ten billion.
Instead of buying based on the company's market capitalization.
After our reform and opening up, the first step for our products is to expand nationwide.
The second step is to go abroad and expand into the world.
Therefore, we need to start managing a brand now.
He Yuzhu's words reflect his genuine thoughts.
In fact, PP security doors are now flourishing outside the walls, but they're not very popular.
It is mainly exported, but in the areas it serves, ordinary people still regard it as a low-end product.
When it comes to manufacturing televisions or motorcycles, people consider domestically produced goods to be low-end products.
He Yuzhu had to admit defeat, because in terms of technology, we really can't compete with them.
But there were only a few broken doors.
Damn it, he didn't believe that his own high-quality, stylish products couldn't beat those foreign products.
To put it bluntly, it's still a matter of habitual thinking.
People outside think that our products, which come off our industrial assembly line, are definitely not as high-end as similar products from other companies.
That's just how damn messed up things are.
That's why he decided to focus on brand marketing.
This was also a necessary step for him to establish a door manufacturing company.
"Oh? Is that so?..."
"This seems like a lot of fun. Where should I start?" After digesting everything He Yuzhu said, Zhang Chaoyang asked He Yuzhu again.
"I will arrange for you to go to Hong Kong Island and find you a professional teacher to give you some good lessons."
Once you're familiar with all of this, go to a small town in the south and build your own marketing team.
Hong Kong Island, Malaysia, or even the whole of Southeast Asia—wherever our PP security doors are, there are markets you need to conquer.
As for the initial capital, I'll apply to the higher-ups to allocate a portion of your annual foreign trade sales revenue for you to use...
Xiao Zhang, let me tell you, so-called brand marketing is just the spear that our door factory uses to conquer new territories.
The better you do brand marketing, the bigger our market will be... (End of Chapter)