Chapter 2388
Sleepiness Meets the Pillow
"Please tell your father for me!" He Yuzhu did not refuse, but readily accepted the gift and gave Zhang Chaoyang a reply.
Although so far, he has not paid Zhang Chaoyang a high salary.
But as Zhang Chaoyang himself said, he deserves to be thanked for being able to see the outside world before others.
Zhang Chaoyang chuckled twice, but didn't say anything more.
He Yuzhu smelled that scent. This kid said thank you and gave a gift, but most likely he'd just say "but..." after that.
That's normal. After all, He Yuzhu's door manufacturing company is doing quite well in the south.
But for Zhang Chaoyang, who focuses on advertising and promotion, the market is still a bit too small.
In particular, Zhang Chaoyang must have seen so many foreign brands in the south, all of which wanted to enter the mainland but couldn't find a suitable entry point.
So I'm starting to feel a little itchy.
It's a very clear thing.
PP Doors, based on Zhang Chaoyang's advertising slogan alone, can live off Hong Kong Island for at least two or three years.
For Zhang Chaoyang's advertising department, staying put is a winning strategy.
This should be the best company for workers.
Just drift along aimlessly every day, and you'll have a guaranteed income regardless of drought or flood.
But for ambitious people, such days are too boring.
He Yuzhu lit a cigarette, leaned back in his chair, and squinted at Zhang Chaoyang for a while.
After he finished his cigarette, he said to Zhang Chaoyang, "Kid, since you call me uncle, then just say what you want to say. There's no need to hold back."
Zhang Chaoyang felt a little awkward, coughed lightly, and then said with an embarrassed smile, "Uncle, I was thinking, is there anything I can do to help?"
"So what exactly do you want to do?" He Yuzhu asked in return.
This time, Zhang Chaoyang was stunned again.
He felt that his current job was boring and lacked challenge.
He was thinking about doing something, but he hadn't really decided what to do.
As for starting a dedicated advertising company, that's still too far ahead of its time for people these days.
His biggest thought was to go to a company that needed advertising and try a new challenge.
As for how much money he can earn in the new challenges, he doesn't really care.
He Yuzhu shook his head and chuckled, "Chaoyang, I think you still haven't made up your mind."
Zhang Chaoyang scratched his head and chuckled dryly.
"You should know that you have indeed succeeded."
But your success is not without reason.
Think about it, which mainland company or Hong Kong company is willing to spend a million dollars a year on advertising and promotion?
"If we hadn't invested so much in advertising in Hong Kong, do you think we would have achieved the current advertising results?" He Yuzhu first poured cold water on the idea.
As mentioned earlier, Zhang Chaoyang once submitted a news article to Hong Kong media soliciting advertising slogans.
Only after a period of hype did the current promotional effect emerge.
PP Doors spent hundreds of thousands of yuan on this promotion.
This is already a very high advertising cost at present.
That's why He Yuzhu wanted to take down Zhang Chaoyang—to let him know that if he were in another company, he might not find a boss willing to be so generous to him.
Of course, He Yuzhu didn't intend to use such petty tricks to force Zhang Chaoyang to stay.
Capable subordinates are like daughters; if you try to keep them around, you'll eventually end up making enemies.
Later generations of Xiao Ren faced similar situations with his subordinates and with a tutor.
The subordinates he carefully promoted turned into his biggest haters.
Besides, the school-run door manufacturing plant is already fully booked with export orders this year, and domestic sales are also increasing. He Yuzhu really doesn't need this 'troublemaker' anymore.
"Uncle He, what should I do?" Zhang Chaoyang understood He Yuzhu's advice and asked.
Of course, it's more likely that he's always had this issue on his mind.
Given his family background, it was impossible for him to work for foreigners.
The boldest domestic manufacturers, those producing so-called health-preserving wines, are spending 300 yuan to air an advertisement.
There are no other patterns.
Therefore, he was indeed caught in a dilemma.
He Yuzhu laughed again.
“You can go out and explore, but you need to be sure of the direction you're heading,” He Yuzhu said bluntly.
"What is the right direction?" Zhang Chaoyang asked immediately before the words had even finished.
He Yuzhu thought for a moment and said, "I wonder if you, Xiao Zhang, have paid attention to the current number of television sets in major cities?"
Zhang Chaoyang shook his head.
He Yuzhu continued, "Then you're unqualified. You don't even think about doing some market research around you."
Zhang Chaoyang narrowed his eyes, pondered for a moment, and then said, "Uncle He, do you mean that television commercials can start now in our country?"
He Yuzhu nodded.
He didn't rush to answer, but instead gave Zhang Chaoyang some time to think.
When Zhang Chaoyang looked at him again, He Yuzhu grinned and said, "Forget about political factors, do you think there's a market for television commercials in our country?"
"That would be wonderful!"
"Our country has a billion people!" Zhang Chaoyang blurted out.
"Do you think our domestic factories have a need for advertising?" He Yuzhu asked again.
“Yes…” This time, Zhang Chaoyang answered with a single word.
He Yuzhu shrugged and laughed, "Then why don't you do it?"
Zhang Chaoyang was dumbfounded. He stared blankly at He Yuzhu, his eyes filled with a daze.
Yup!
A market of one billion people, yet no one has pioneered it. He boasts of being a genius in advertising, so why doesn't he do it?
He could find many reasons.
But he didn't think about doing it, and that was his biggest flaw.
It's like a little joke from later generations: the inhabitants of an island, none of them wore shoes.
As an excellent salesperson, the first thing you should think about is how big the market is and how much business you can close.
This is a bit as bizarre as selling chopsticks or toilet paper to a mistress's family.
But in fact, if you really want to sell those things to mistresses, there is still a large market and you can get rich returns.
It all depends on how you sell it.
If you try to sell those things in the slums, where people are struggling to put food on the table, you naturally won't be able to sell them.
But if you add a luxury concept to those things, and market consumption that ordinary people here don't value as a model of a luxurious lifestyle over there...
That might mean you can earn money that others can't see.
Zhang Chaoyang understood He Yuzhu's words, and he felt even more that his previous arrogance was as naive as a fool.
"Uncle He, what should I do?" Zhang Chaoyang couldn't help but ask.
He Yuzhu's expression was strange. After thinking for a moment, he said, "I have a job that doesn't pay, and I'd like to give it to you. I don't know if you'd be willing to do it..." (End of Chapter)