Chapter 2319
Brand Protection and Licensing
In later generations, when two notorious rogues quarreled, they rarely expressed their opinions.
But as long as the two thugs say something, it's absolutely unacceptable.
Those minor figures who are arguing are best left to listen to.
If they think they can defy the rules, they'll eventually regret it.
This applies to the world of martial arts, and it also applies to families.
To the Wang couple, He Yuzhu was nothing more than a big scoundrel.
This was also because He Yuzhu was really impatient with these petty squabbles of small families.
That's why they resorted to such a ruthless move.
At the airport, He Yuzhu saw Zhang Chaoyang off.
He was still quite worried about this kid.
Just like when he used to send his fourth child to kindergarten, the sentence he would tell him most often was, "Don't cause trouble at school, or your mom will beat you when you get home."
This is also what he's worried about regarding Zhang Chaoyang.
These days, it's quite a complicated matter for someone from a family like Zhang Chaoyang to go to Hong Kong Island.
It requires approval at each level and training.
After he goes to Hong Kong Island, rules must be established for what he can and cannot say.
If He Yuzhu hadn't said that no one in China could teach brand marketing,
The higher authorities will not grant the CNC Institute's request.
Many of the bigwigs above have become wiser now, knowing what to be careful about when He Yuzhu speaks seriously.
So they'd better really pay attention.
Why does He Yuzhu place so much emphasis on brand marketing?
The problem actually doesn't lie with the door manufacturer.
Rather, it is found in many national brands.
Putting everything else aside, when He Yuzhu went to Tongrentang to get medicine for his mother-in-law earlier this year, he remembered something about this century-old brand.
It seems that in the late 1980s, Xiao Rizi registered the trademark of this pharmacy.
As a result, this pharmacy, when trying to open a new store, couldn't use the brand they'd used for nearly a century.
This is what He Yuzhu knows; there are many other brands that He Yuzhu doesn't know.
For example, the name of a certain island beer was registered by someone else in América.
A certain brand of baijiu (Chinese liquor) was registered by a Korean company.
Amoma and Phoenix cigarettes, etc...
This is the disgusting thing that some clever foreign businessmen did to our national brands after the reform and opening up.
He Yuzhu wanted to remind them, but he could only remind one brand, not all brands.
After all, registering patents and trademarks does require a real investment of money.
It's quite difficult to get the factory leaders to pay attention when there's no immediate return on investment.
He Yuzhu doesn't have that kind of eloquence.
Therefore, we can only use PP Doors, a brand under the school, as an example to make the higher-ups understand the value of a famous brand, so that they will pay attention to it from top to bottom.
Furthermore, PP Doors does indeed need brand management.
"Old He, can a signboard really be more valuable than this company?" Old Niu, who had come to see him off, asked.
He Yuzhu glanced at Lao Niu in surprise, not because he couldn't answer.
Instead, they couldn't understand why Lao Niu, who had an economics background, would ask such a naive question.
Old Niu rarely blushed, and he said to He Yuzhu, "At that time, I was more focused on the construction of the macroeconomy."
For specific details, a basic understanding is sufficient.
"Sizzle..."
In other words, they didn't study properly when they should have.
"Just asking, was there a pretty girl sitting in front of you at the time?" He Yuzhu joked casually with Lao Niu.
"Nonsense, most of the students in my university class were monks."
However, there are indeed beautiful girls.
"That classmate has two braids..." Old Niu was also led astray by He Yuzhu, and by the time he realized what was happening, some of the words had already come out.
Seeing the ambiguous smile on He Yuzhu's face, he immediately pounced on him.
He Yuzhu quickly backed away, laughing as he did so, "Don't worry, I definitely won't tell your wife about your crush on your female classmate."
But don't worry, with your looks, you'd probably only have unrequited love even at school..."
His relationship with Lao Niu is so close that he can make these kinds of jokes.
As for why Lao Niu is here today, the reason is quite simple.
Their company also selected two young people to learn about brand marketing from Zhang Chaoyang.
He Yuzhu didn't care about that. Anyway, he contacted Lou Xiao'e and asked her to help him find a professional teacher.
Whether you're herding one sheep or a flock, it doesn't matter how many there are.
He Yuzhu was grabbed by the neck by Lao Niu and escorted out of the airport.
Old Niu only let go when they arrived at the parking lot.
After catching his breath, He Yuzhu said to Lao Niu, "The kitchen and bathroom appliances under the Hong Kong He Group recently had a discussion with Taiwan about brand licensing."
I also read a few books to learn about this.
All I can say is that I was deeply shocked.
I never imagined a brand could be worth so much.
And it can actually generate real profits.
You should understand what goodwill is.
They know more than I do.
You should have learned this in your economics class!
Old Niu, what I want to say is that there are some century-old brands.
We should make protection a part of our daily lives.
Especially those brands that are only available in our family and are particularly recognized in the Chinese-speaking world.
Protect what needs to be protected, and operate what needs to be operated.
The value a brand can generate can absolutely cover the expenses required to protect it.
They're always reluctant to pay the patent registration fee, but they can't see how to make money from it.
Some people's minds are just too rigid.
It's like a hard, wooden lump.
He Yuzhu is qualified to say this; for example, the exterior design of the Sijiucheng Motorcycle Factory is a case in point.
The original design of the Yamaha was "stolen" by He Yuzhu.
Motorcycle manufacturers are reluctant to spend money to register design patents.
Now that other people's products are selling like hotcakes...
I was thinking of producing similar products in order to develop foreign trade.
I found a middleman here and inquired about the design patent usage fee.
The day the head of the motorcycle factory received the reply, he submitted his resignation to his superiors.
It's quite expensive.
The price offered by the brand's intermediary distributor in Hong Kong to the motorcycle manufacturer was one million US dollars.
That's an amount that the factory manager might not be able to earn even after working for hundreds of years.
It's something that could have been registered for just a few thousand dollars back then.
Now, however, it will cost a million to buy it back.
The factory manager knew he had made an unforgivable mistake, and that resigning was the most dignified way to leave.
The day that person resigned, he came to visit He Yuzhu.
He was in his forties, with a full head of white hair, and looked even older than He Daqing.
He Yuzhu did not blame the other party anymore.
Instead, she held the man's hand and told him to think positively and consider it a lesson learned.
The man shook his head with a wry smile, saying that this lesson was far too expensive.
At that moment, He Yuzhu suddenly forgave that person.
At least he has some self-respect.
"Do you have any specific ideas?" Old Niu continued to ask.
"It's hard to say for now. It's easy to collect money through licensing, but how to manage the other party to avoid damaging our brand is a problem."
..."(End of this chapter)