Chapter 2464
How to Advertise
"Should we give up?" one of the comrades muttered quietly.
"Bullshit! Wouldn't that make us a laughingstock?" An older comrade immediately slammed his fist on the table and cursed angrily.
He Yuzhu sat down, which was exactly what he intended. Only by getting everyone in a hurry could he propose the advertising sponsorship.
If it's planned well, this is important.
At least the budget problem of several hundred million can be solved through advertising and investment attraction.
However, to achieve effective publicity, the organizing committee needs to leverage its resources and mobilize all available forces.
Putting everything else aside, we need to keep up with the media coverage.
Just like the donations made by Lou Xiao'e and the HU family, which have been interpreted in various ways by self-media in later generations, at present, they are only briefly introduced in a few sentences in a few official media outlets.
This means that Hong Kong businessmen, with their patriotic spirit and enthusiasm, donated to the Asian Games.
However, the specific amount was not disclosed in the media.
Of course, this is partly because we don't advocate personal wealth now.
On the other hand, it was also the reason why Mr. HUO and Lou Xiao'e took the initiative to keep a low profile.
However, in terms of publicity, this is definitely not going to be a sensation.
Since the goal is to generate a surge in advertising sponsorship from private enterprises, the more sensational the better.
If a donation of 100,000 yuan from Yushui is not even enough to buy a small piece of news in the newspaper, then why should others follow her example?
The meeting room was still noisy, and everyone looked a little worried.
To put it simply, last year's GDP, although not precisely calculated, is still a number.
Around 280 billion.
The budget proposed by He Yuzhu accounts for a little over one percent of the gross domestic product.
Everyone knows that if the budget proposed by He Yuzhu is followed, the higher authorities will definitely not fully cover the shortfall.
However, after the discussion just now, everyone reached a consensus.
Those are the things He Yuzhu mentioned; if any of them are not implemented, it will not work.
Nobody wants to be cursed at after this Asian Games.
People nowadays care about their reputation. For example, those who film TV dramas or organize galas will be eager to kneel down and apologize if their image is even slightly negative.
Unlike those guys who came later, even if they produced a pile of shit that disgusted the vast majority of people, they still tried to whitewash themselves first.
They're looking for so-called advantages on the very tip of a turd, using a magnifying glass.
For example, the clothes are beautiful or something.
For example, I taught everyone how to make dumplings...
It was already dark when the meeting ended.
He Yuzhu, his mouth dry, walked outside.
"Old He, Old He, please wait a moment." Director Fang, who was presiding over the meeting, asked He Yuzhu to stay.
He Yuzhu squinted and stared at the other person's face for a while.
He wasn't very familiar with this person, and they had never interacted privately.
However, I've heard that this person is very capable and knows how to adapt.
They are considered one of the more innovative leadership groups currently.
"Director Fang, what's the matter?" He Yuzhu asked calmly as he stepped forward.
"Let's have a small get-together later and talk about the Asian Games."
There are some things I'd like to ask for your opinion on.
"Let's talk about this privately." After everyone had mostly left, Director Fang said slowly.
“Okay, I also have some ideas that I was thinking of sharing with you.” He Yuzhu nodded seriously.
He hadn't figured out how to bring up the donation to the rainwater treatment plant.
Now that the other party has extended an olive branch, He Yuzhu must accept it.
The meal was at a small, unassuming restaurant in a private room. It consisted of three dishes and a soup, with half a bottle of Erguotou (a type of Chinese liquor) for each person. This was one of the more modest meals He Yuzhu had ever treated people to in recent years.
"...That's how it is. It's a subsidiary of a steel rolling mill, and they were originally planning to advertise during next year's Go competition."
Director, you should also know that the advertising and promotion for last year's Go competition were quite effective.
Several local brands have become popular in other cities because of the nationwide broadcast of this Go competition.
I know the person in charge of that factory.
So I suggested to her that since she was thinking of advertising through sponsorship to increase product awareness,
Why not the Asian Games?
This is a major sporting event for the entire Asian region.
They were very generous and willing to donate 100,000 yuan.
And if we can give their factory a real reputation,
They said that we could continue to cooperate in the future. He Yuzhu first gave a brief introduction to the instant noodle factory's donation.
"Comrade Yuzhu, are you saying that we can solve part of the construction funds through advertising sponsorship?"
····
"How much could there be?" Director Fang raised his wine cup to toast He Yuzhu, his words conveying frankness and without any formalities.
The reason is very simple.
He Yuzhu is just an honorary advisor; if the Asian Games don't go well, the blame won't fall on him.
But these managers will be criticized if their performance is poor.
He was more than happy to receive suggestions from He Yuzhu.
As for whether He Yuzhu is thinking about gaining more control, that's just wishful thinking.
We're all in the workplace in Beijing, who doesn't know who?
In the gossip circles of Beijing's workplace, He Yuzhu, a factory worker, was an impregnable figure.
As long as he doesn't make any mistakes, no one will target him.
But taking it a step further is impossible.
"If handled well, the potential is very high."
"I personally estimate it could reach several hundred million." He Yuzhu squinted, took a sip of his wine, and said nonchalantly.
"Cough..." Director Fang was a man of composure; he only choked a little while drinking but didn't show any alarm.
Even though he choked, he still drank the wine in his glass in one gulp before looking at He Yuzhu and saying, "Tell me in detail."
He Yuzhu hesitated and said, "I haven't decided yet."
The key issue is that there are some things that the higher-ups might not agree with.
The Asian Games are not like a Go competition.
That's a small-scale sport.
The Asian Games, however, covers all aspects.
If this were to happen, the publicity would be enormous.
"We're just having a casual chat. Why don't you tell us your idea first, and then we can discuss it together?" Director Fang remained noncommittal, not making any grand promises.
He Yuzhu then said, "What we lack now is not one or two large clients."
We are determined to make this Asian Games a success.
As we both know, the allocation of funds is finite.
We also need to find ways to solve some of the problems ourselves.
Therefore, we need to think about mobilizing the power of the whole society to accomplish this important task.
"You agree with this, Director?"
Director Fang did not answer, but nodded seriously.
He had already thought of this.
"Therefore, we need to proceed in two steps..."
Another is to call on capable enterprises… (End of this chapter)