Chapter 1565
Media Propaganda
Chapter 1565 Media Propaganda
Regardless of the population or the degree of prosperity, Sanya must be regarded as a first-class big city in the Nanhai area of this era, but in fact the urban area of Sanya is not too large, and the population distribution is relatively dense.Once something happens, folk gossip will spread quite quickly.It didn't take long for the Matalan people to display the gold bricks at the gate of Victory Fort, and the news had already spread to certain departments that were particularly sensitive to this.
"Xun Pengcheng, don't doze off! You have something to do, so hurry up and go to Fort Victory!"
Xun Pengcheng woke up from his drowsy state and glanced at Xu Zhengye, the editor-in-chief of the newspaper standing in front of him, who was spitting all over the place. He didn't realize what happened for a while.
"Don't sit still, run fast, you'll be gone if you get there later!" Xu Zhengye said as he took Xun Pengcheng's arm and pulled him up from the wicker chair: "I heard that someone transported two carts. Jin Zi is going to make trouble outside the gate of Fort Victory, so hurry up and find out what's going on! I'll leave you a [-]-word page here, and I'll publish it before [-]:[-] p.m., and there's still time to print it, hurry up!"
Xun Pengcheng replied in a daze, and was half pushed and half dragged out of the newspaper office by Xu Zhengye. It was not until the scorching sun at noon on his face that he fully woke up from the semi-comatose state just now.Although he doesn't like to run this kind of field news, he also knows that the newspaper is indeed short of manpower, and the editor-in-chief is forced to do so, so he can only brace himself and head towards the Victory Square under the sun.Fortunately, the location of the newspaper is very close to Victory Square, so there is no need to call a rickshaw.
This year is already the third year for Xun Pengcheng to be a naturalized Haihan, but life is not as easy as he expected before he came here.He was a talented scholar during the Tianqi period, but he failed to achieve better results in the two rural examinations. He had no good career in his hometown in Guangdong, so he worked as a teacher in the countryside for two years in a mediocre manner.At that time, it happened that the Guangzhou Office recruited scholars from the Ming Dynasty to settle down in Sanya. In addition to naturalization, they also offered a considerable amount of resettlement fees, and had the opportunity to be assigned to become officials.Unable to withstand the persuasion of others, Xun Pengcheng gritted his teeth and packed his bags and came to Sanya, hoping to make a good future.
When Xun Pengcheng first arrived in Sanya, he still had a lot of ambitions and plans. He thought he had read the books of sages and sages. There are not many scholars in Haihan.But the reality is not as simple as he imagined. Haihan's control area does need a large number of scholars to fill various positions, but there are certain requirements for those who will be assigned to local officials, and Xun Pengcheng just doesn't Too qualified.
Xun Pengcheng studied a subset of Confucianism and Confucianism. He knew almost nothing about the actual operation of government affairs, so he had to be sent for training first.However, he is also accustomed to regard Cheng-Zhu Neo-Confucianism as his standard, and he does not particularly agree with the governing philosophy advocated by Haihan.Therefore, during the final examination, Xun Pengcheng's assessment results naturally failed to meet the entry requirements, and he was not assigned to a state agency in the end.
After several twists and turns, Xun Pengcheng was assigned to be an intern reporter at the "Haihan Times" newspaper under the Propaganda Department.If he can seize this opportunity and slowly climb up from the reporter, it is not impossible to get a senior position with a professional title in a few years.But it happened that the house was leaking and it was raining overnight. Xun Pengcheng questioned Haihan's dispatch of troops to occupy the Zhoushan Islands that originally belonged to Ming Dynasty in a press release, thinking that this move was suspected of taking advantage of the fire.
This kind of politically incorrect manuscript naturally failed to pass the review of the superior editor, and Xun Pengcheng was also fired by the newspaper shortly after finding a reason because his ideology did not meet the requirements.
Fortunately, at the beginning of the founding of Haihan, there were really many job opportunities, especially for literate scholars like Xun Pengcheng, even if they could no longer work in state-owned enterprises and public institutions, they could easily find new ones rice bowl.It just so happened that he was familiar with the newspaper industry, and at this time some privately funded paper media began to appear in the society. Xun Pengcheng voted for the "Sanya Express" based on his experience working in the official media. .
The circulation and scope of the "Sanya Express" are far from comparable to the official media "Haihan Times". It is mainly sold in the urban area of Sanya, usually every three days. The circulation of "Sanya Express" is also unlikely to be as large as that of the official media. Each issue only ranges from 3000 to [-] to [-] to [-] copies, which mainly depends on whether there are any explosive news in the current issue.For example, last year when the Haihan Navy and the Spanish fleet fought off the coast of Sanya, the "Sanya Express" published the news of the battle ahead of the official media. As a result, more than [-] copies of that issue were printed in just two hours. It was sold out, and the literate and illiterate citizens were often willing to buy a copy to take back as a souvenir.
Of course, with the circulation of "Sanya Express" as an example, after deducting personnel expenses and printing and distribution costs, the newspaper office can at most balance its accounts and count as a good performance.The profit part of the newspaper mainly relies on various commercial advertisements.More than one-third of the newspaper's pages are filled with various advertisements.As for the price of the advertisement, it is naturally linked to the circulation of each issue.
Although the industry status of "Sanya Express" cannot be compared with official media such as "Haihan Times", as Xun Pengcheng personally, there is not much difference in income and treatment. After all, the current newspaper is relatively small in scale. There are only seven or eight typesetting workers, and because the circulation is small, even the printing is outsourced.Therefore, the profits obtained through advertising are spread among them, which is actually a bit of a profit.
The editor-in-chief Xu Zhengye is an old immigrant who came here in the second year of Chongzhen. Although he was a scholar like Xun Pengcheng in Ming Dynasty, Xun Pengcheng also had to admit that the editor-in-chief's professional ability is much stronger than himself. He has various contacts in Sanya, and he can personally end up promoting advertising business for the newspaper. If he were to take the position of editor-in-chief, Xu Zhengye would definitely not be able to do a good job.So although Xun Pengcheng can only be an editor and reporter in the newspaper office, he usually doesn't have any resentment. He has been in Haihan for so long, and he still knows how much he weighs.
So Xu Zhengye drove him out to cover unexpected incidents, and Xun Pengcheng didn't think there was anything wrong, so he came straight to Victory Square after he came out.When they got to the square, there was no need to ask others. At a glance, they could see that at least three to four hundred people had gathered in the direction of the gate of Fort Victory.
Xun Pengcheng knew that Shengli Fort was a first-class important place in Haihan Kingdom, and its importance was probably no less than that of the Forbidden City where the emperor lived in the capital of Ming Dynasty. If you don't move quickly, I'm afraid you won't even be able to see the root hair.Immediately, he quickly squeezed into the crowd, saying "excuse me", "offend", and "give way". After sweating, he finally squeezed into the front row.
When he got to the front row, he didn't dare to go any further. There were a few black-clothed policemen standing in front of him, keeping the onlookers out. At this moment, no one knew that he was going to go any further. The oaken batons in the hands of those policemen were not vegetarians. .When Xun Pengcheng first arrived in Sanya, he saw with his own eyes the tragic scene of a troubled immigrant being punished by the police with an oak baton.
Through the gap between the police, Xun Pengcheng finally saw the mastermind of this incident, several dark-skinned foreigners and two carts carrying gold bricks.One of the foreigners who seems to be the leader is negotiating with the military and police.Xun Pengcheng was too far away, and couldn't hear what those people were talking about, so he could only use effective means to ask the passers-by to find out what happened.
Most of the people standing in the front row were the first group of people who came to watch. Immediately, some enthusiastic people introduced the incident to Xun Pengcheng, saying that these men who brought the gold were envoys from the South China Sea Madalan Kingdom. , If you want to form an alliance with my Haihan Kingdom, these two carts of gold are a welcome gift.
Before Xun Pengcheng could reply, another enthusiastic person next to him corrected him: "It's not an alliance. They transport the gold to buy things, but the chiefs may not be willing to sell it to them. Seeing that there is no hope for these people, they simply sent Gold pulled here to show its determination."
Xun Pengcheng seized the opportunity and asked, "What are they going to buy?"
The man lowered his voice and said: "In my opinion, [-]% of them are arms. Otherwise, the country of Matalan is thousands of miles away from Sanya. What else can they buy with so much gold? It's not about begging the chiefs to sell Hainan Give them the land of the island!"
"So that's how it is..." After hearing this, Xun Pengcheng believed it a little.In the past few years in Haihan, because of his work, he has also learned a little about Haihan's emphasis on selling arms to foreign countries. He also knows that many active equipment in Haihan's army will not be sold directly to foreign countries, even if they are sold, they will be sold. Performance-reduced version.And even so, not all countries can buy it, and only a few allies with close ties to Haihan can order arms.
Moreover, Xun Pengcheng once heard Xu Zhengye mention at a dinner party that the arms sold by Haihan Ordnance to various countries seem to be of the same model, but they are not universal.For example, for rifles of the same model, there may be slight differences in the caliber of the barrel, the formula of gunpowder, and the size of some key parts.This is to ensure that if the weapons sold are lost to a third party, they can also be traced back to where the goods were shipped from, so as to prevent some countries from thinking that they have a good relationship with Haihan, and continue to purchase arms from Haihan and act as their own. Erdao dealers profit.
Like this island country in the South China Sea that is thousands of miles away, most Haihan citizens have never heard of the name of this country. Obviously, it is not a close ally with Haihan, so the chiefs are unwilling to sell weapons and equipment to it , that is actually a reasonable thing.The only thing that the onlookers couldn't let go of was the dazzling gold on the two carriages.
People have transported so much gold to their door, which shows their sincerity. Is it true that this profitable business is not done, and the guests who come to the door are forced to drive away?Haihan founded the country with business, and most of the citizens are familiar with business affairs, so they will naturally have their own opinions on this.Even if he agreed with the executive committee's decision, he still couldn't help sighing at the fat that was clearly on his lips, how could he let it go.
Immediately, some people whispered, saying that the country of Matalan is so far away from Haihan, even if they sell some weapons to them, it will not hinder the overall situation. Could it be that they bought Haihan's weapons and dared to attack Haihan?
There are also people who retort that it is the country's important policy not to sell weapons to others, and we ordinary people have the final say. The chief executives have a good reason to choose this way.This kind of argument was affirmed by most of the people present. After all, the image of the chiefs in the minds of ordinary people is that they are wise men who never make mistakes in major matters. No one dares to question whether the decisions of the chiefs are really reasonable.
Of course, there was still one person present who had such courage, and that person was Xun Pengcheng.The reason why he lost his first job was because he wrote a manuscript questioning the Executive Committee and the Ministry of Defense.He has always been brooding about this, thinking that he has been treated unfairly.And the incident in front of him made his heart, which had been calm for a long time, start to move a little bit.
"If you write a plain and straightforward press release on this matter, how can you attract any attention? Only by taking a slant of the sword can you attract attention!" Xun Pengcheng began to silently write the manuscript while listening to the people around him talking about it.He knew that most of the [-]-word pages left by the editor-in-chief were originally for advertisements. If he couldn't write something, he couldn't increase the sales of the newspaper, and he might not even have the chance to report it.
At this time, an official came out of Fort Victory, talked with the Matalan people here for a while, and then ordered them to cover up the gold bricks on the carriage first, and asked the police to disperse the onlookers.Without the eye-catching golden bricks, the show would naturally be nothing to watch. The people who watched the excitement gradually dispersed, and only a few idlers still stopped outside to watch the development of things.
Not long after the two sides talked, the two carriages, together with several Ma Dalan men, followed the official across the drawbridge and entered Fort Victory, presumably for the next step of negotiation.Seeing that there was nothing to see, Xun Pengcheng hurried back to the agency and prepared to write a press release.
"How is it? Is it worth reporting?" Editor-in-chief Xu Zhengye asked with concern when he saw him come back.Of course, the object of his concern was not Xun Pengcheng, but the news value of this incident.
Xun Pengcheng nodded and said, "Yes! Can the editor-in-chief give me more space? I'm afraid two hundred words are not enough to write this matter."
Xu Zhengye pondered for a while before responding: "You first publish the manuscript and let me read it. If you really want to know something, it can be on the front page!"
(End of this chapter)
Regardless of the population or the degree of prosperity, Sanya must be regarded as a first-class big city in the Nanhai area of this era, but in fact the urban area of Sanya is not too large, and the population distribution is relatively dense.Once something happens, folk gossip will spread quite quickly.It didn't take long for the Matalan people to display the gold bricks at the gate of Victory Fort, and the news had already spread to certain departments that were particularly sensitive to this.
"Xun Pengcheng, don't doze off! You have something to do, so hurry up and go to Fort Victory!"
Xun Pengcheng woke up from his drowsy state and glanced at Xu Zhengye, the editor-in-chief of the newspaper standing in front of him, who was spitting all over the place. He didn't realize what happened for a while.
"Don't sit still, run fast, you'll be gone if you get there later!" Xu Zhengye said as he took Xun Pengcheng's arm and pulled him up from the wicker chair: "I heard that someone transported two carts. Jin Zi is going to make trouble outside the gate of Fort Victory, so hurry up and find out what's going on! I'll leave you a [-]-word page here, and I'll publish it before [-]:[-] p.m., and there's still time to print it, hurry up!"
Xun Pengcheng replied in a daze, and was half pushed and half dragged out of the newspaper office by Xu Zhengye. It was not until the scorching sun at noon on his face that he fully woke up from the semi-comatose state just now.Although he doesn't like to run this kind of field news, he also knows that the newspaper is indeed short of manpower, and the editor-in-chief is forced to do so, so he can only brace himself and head towards the Victory Square under the sun.Fortunately, the location of the newspaper is very close to Victory Square, so there is no need to call a rickshaw.
This year is already the third year for Xun Pengcheng to be a naturalized Haihan, but life is not as easy as he expected before he came here.He was a talented scholar during the Tianqi period, but he failed to achieve better results in the two rural examinations. He had no good career in his hometown in Guangdong, so he worked as a teacher in the countryside for two years in a mediocre manner.At that time, it happened that the Guangzhou Office recruited scholars from the Ming Dynasty to settle down in Sanya. In addition to naturalization, they also offered a considerable amount of resettlement fees, and had the opportunity to be assigned to become officials.Unable to withstand the persuasion of others, Xun Pengcheng gritted his teeth and packed his bags and came to Sanya, hoping to make a good future.
When Xun Pengcheng first arrived in Sanya, he still had a lot of ambitions and plans. He thought he had read the books of sages and sages. There are not many scholars in Haihan.But the reality is not as simple as he imagined. Haihan's control area does need a large number of scholars to fill various positions, but there are certain requirements for those who will be assigned to local officials, and Xun Pengcheng just doesn't Too qualified.
Xun Pengcheng studied a subset of Confucianism and Confucianism. He knew almost nothing about the actual operation of government affairs, so he had to be sent for training first.However, he is also accustomed to regard Cheng-Zhu Neo-Confucianism as his standard, and he does not particularly agree with the governing philosophy advocated by Haihan.Therefore, during the final examination, Xun Pengcheng's assessment results naturally failed to meet the entry requirements, and he was not assigned to a state agency in the end.
After several twists and turns, Xun Pengcheng was assigned to be an intern reporter at the "Haihan Times" newspaper under the Propaganda Department.If he can seize this opportunity and slowly climb up from the reporter, it is not impossible to get a senior position with a professional title in a few years.But it happened that the house was leaking and it was raining overnight. Xun Pengcheng questioned Haihan's dispatch of troops to occupy the Zhoushan Islands that originally belonged to Ming Dynasty in a press release, thinking that this move was suspected of taking advantage of the fire.
This kind of politically incorrect manuscript naturally failed to pass the review of the superior editor, and Xun Pengcheng was also fired by the newspaper shortly after finding a reason because his ideology did not meet the requirements.
Fortunately, at the beginning of the founding of Haihan, there were really many job opportunities, especially for literate scholars like Xun Pengcheng, even if they could no longer work in state-owned enterprises and public institutions, they could easily find new ones rice bowl.It just so happened that he was familiar with the newspaper industry, and at this time some privately funded paper media began to appear in the society. Xun Pengcheng voted for the "Sanya Express" based on his experience working in the official media. .
The circulation and scope of the "Sanya Express" are far from comparable to the official media "Haihan Times". It is mainly sold in the urban area of Sanya, usually every three days. The circulation of "Sanya Express" is also unlikely to be as large as that of the official media. Each issue only ranges from 3000 to [-] to [-] to [-] copies, which mainly depends on whether there are any explosive news in the current issue.For example, last year when the Haihan Navy and the Spanish fleet fought off the coast of Sanya, the "Sanya Express" published the news of the battle ahead of the official media. As a result, more than [-] copies of that issue were printed in just two hours. It was sold out, and the literate and illiterate citizens were often willing to buy a copy to take back as a souvenir.
Of course, with the circulation of "Sanya Express" as an example, after deducting personnel expenses and printing and distribution costs, the newspaper office can at most balance its accounts and count as a good performance.The profit part of the newspaper mainly relies on various commercial advertisements.More than one-third of the newspaper's pages are filled with various advertisements.As for the price of the advertisement, it is naturally linked to the circulation of each issue.
Although the industry status of "Sanya Express" cannot be compared with official media such as "Haihan Times", as Xun Pengcheng personally, there is not much difference in income and treatment. After all, the current newspaper is relatively small in scale. There are only seven or eight typesetting workers, and because the circulation is small, even the printing is outsourced.Therefore, the profits obtained through advertising are spread among them, which is actually a bit of a profit.
The editor-in-chief Xu Zhengye is an old immigrant who came here in the second year of Chongzhen. Although he was a scholar like Xun Pengcheng in Ming Dynasty, Xun Pengcheng also had to admit that the editor-in-chief's professional ability is much stronger than himself. He has various contacts in Sanya, and he can personally end up promoting advertising business for the newspaper. If he were to take the position of editor-in-chief, Xu Zhengye would definitely not be able to do a good job.So although Xun Pengcheng can only be an editor and reporter in the newspaper office, he usually doesn't have any resentment. He has been in Haihan for so long, and he still knows how much he weighs.
So Xu Zhengye drove him out to cover unexpected incidents, and Xun Pengcheng didn't think there was anything wrong, so he came straight to Victory Square after he came out.When they got to the square, there was no need to ask others. At a glance, they could see that at least three to four hundred people had gathered in the direction of the gate of Fort Victory.
Xun Pengcheng knew that Shengli Fort was a first-class important place in Haihan Kingdom, and its importance was probably no less than that of the Forbidden City where the emperor lived in the capital of Ming Dynasty. If you don't move quickly, I'm afraid you won't even be able to see the root hair.Immediately, he quickly squeezed into the crowd, saying "excuse me", "offend", and "give way". After sweating, he finally squeezed into the front row.
When he got to the front row, he didn't dare to go any further. There were a few black-clothed policemen standing in front of him, keeping the onlookers out. At this moment, no one knew that he was going to go any further. The oaken batons in the hands of those policemen were not vegetarians. .When Xun Pengcheng first arrived in Sanya, he saw with his own eyes the tragic scene of a troubled immigrant being punished by the police with an oak baton.
Through the gap between the police, Xun Pengcheng finally saw the mastermind of this incident, several dark-skinned foreigners and two carts carrying gold bricks.One of the foreigners who seems to be the leader is negotiating with the military and police.Xun Pengcheng was too far away, and couldn't hear what those people were talking about, so he could only use effective means to ask the passers-by to find out what happened.
Most of the people standing in the front row were the first group of people who came to watch. Immediately, some enthusiastic people introduced the incident to Xun Pengcheng, saying that these men who brought the gold were envoys from the South China Sea Madalan Kingdom. , If you want to form an alliance with my Haihan Kingdom, these two carts of gold are a welcome gift.
Before Xun Pengcheng could reply, another enthusiastic person next to him corrected him: "It's not an alliance. They transport the gold to buy things, but the chiefs may not be willing to sell it to them. Seeing that there is no hope for these people, they simply sent Gold pulled here to show its determination."
Xun Pengcheng seized the opportunity and asked, "What are they going to buy?"
The man lowered his voice and said: "In my opinion, [-]% of them are arms. Otherwise, the country of Matalan is thousands of miles away from Sanya. What else can they buy with so much gold? It's not about begging the chiefs to sell Hainan Give them the land of the island!"
"So that's how it is..." After hearing this, Xun Pengcheng believed it a little.In the past few years in Haihan, because of his work, he has also learned a little about Haihan's emphasis on selling arms to foreign countries. He also knows that many active equipment in Haihan's army will not be sold directly to foreign countries, even if they are sold, they will be sold. Performance-reduced version.And even so, not all countries can buy it, and only a few allies with close ties to Haihan can order arms.
Moreover, Xun Pengcheng once heard Xu Zhengye mention at a dinner party that the arms sold by Haihan Ordnance to various countries seem to be of the same model, but they are not universal.For example, for rifles of the same model, there may be slight differences in the caliber of the barrel, the formula of gunpowder, and the size of some key parts.This is to ensure that if the weapons sold are lost to a third party, they can also be traced back to where the goods were shipped from, so as to prevent some countries from thinking that they have a good relationship with Haihan, and continue to purchase arms from Haihan and act as their own. Erdao dealers profit.
Like this island country in the South China Sea that is thousands of miles away, most Haihan citizens have never heard of the name of this country. Obviously, it is not a close ally with Haihan, so the chiefs are unwilling to sell weapons and equipment to it , that is actually a reasonable thing.The only thing that the onlookers couldn't let go of was the dazzling gold on the two carriages.
People have transported so much gold to their door, which shows their sincerity. Is it true that this profitable business is not done, and the guests who come to the door are forced to drive away?Haihan founded the country with business, and most of the citizens are familiar with business affairs, so they will naturally have their own opinions on this.Even if he agreed with the executive committee's decision, he still couldn't help sighing at the fat that was clearly on his lips, how could he let it go.
Immediately, some people whispered, saying that the country of Matalan is so far away from Haihan, even if they sell some weapons to them, it will not hinder the overall situation. Could it be that they bought Haihan's weapons and dared to attack Haihan?
There are also people who retort that it is the country's important policy not to sell weapons to others, and we ordinary people have the final say. The chief executives have a good reason to choose this way.This kind of argument was affirmed by most of the people present. After all, the image of the chiefs in the minds of ordinary people is that they are wise men who never make mistakes in major matters. No one dares to question whether the decisions of the chiefs are really reasonable.
Of course, there was still one person present who had such courage, and that person was Xun Pengcheng.The reason why he lost his first job was because he wrote a manuscript questioning the Executive Committee and the Ministry of Defense.He has always been brooding about this, thinking that he has been treated unfairly.And the incident in front of him made his heart, which had been calm for a long time, start to move a little bit.
"If you write a plain and straightforward press release on this matter, how can you attract any attention? Only by taking a slant of the sword can you attract attention!" Xun Pengcheng began to silently write the manuscript while listening to the people around him talking about it.He knew that most of the [-]-word pages left by the editor-in-chief were originally for advertisements. If he couldn't write something, he couldn't increase the sales of the newspaper, and he might not even have the chance to report it.
At this time, an official came out of Fort Victory, talked with the Matalan people here for a while, and then ordered them to cover up the gold bricks on the carriage first, and asked the police to disperse the onlookers.Without the eye-catching golden bricks, the show would naturally be nothing to watch. The people who watched the excitement gradually dispersed, and only a few idlers still stopped outside to watch the development of things.
Not long after the two sides talked, the two carriages, together with several Ma Dalan men, followed the official across the drawbridge and entered Fort Victory, presumably for the next step of negotiation.Seeing that there was nothing to see, Xun Pengcheng hurried back to the agency and prepared to write a press release.
"How is it? Is it worth reporting?" Editor-in-chief Xu Zhengye asked with concern when he saw him come back.Of course, the object of his concern was not Xun Pengcheng, but the news value of this incident.
Xun Pengcheng nodded and said, "Yes! Can the editor-in-chief give me more space? I'm afraid two hundred words are not enough to write this matter."
Xu Zhengye pondered for a while before responding: "You first publish the manuscript and let me read it. If you really want to know something, it can be on the front page!"
(End of this chapter)