Chapter 1592
Chapter 1592
Chapter 1592
As the region with the most developed cultural and educational industries in Haihan, publications such as newspapers and periodicals have unique market conditions.The content of newspapers and periodicals here is not only based on current affairs news and national affairs like Sanya, but has a more diverse style.
For example, Xun Pengcheng bought a newspaper called "Vocational Education Reference" from the market. Its content is mainly vocational training courses from many local academies in Danzhou, basically all kinds of soft articles and advertisements. .Xun Pengcheng used to be an employee in this industry, so he could tell at a glance that the newspaper's survival mode was to advertise the signature majors of various academies.
This kind of industry newspaper may not be a new thing to travelers, but to people of this era, it is something new that they have never seen before.Even if Xun Pengcheng has been a reporter in Sanya for two years, he has never seen any industry in Sanya that publishes such newspapers. There is no other reason. The cultural quality of the people is not enough to support the distribution cost of a newspaper in a single industry. .However, the large number of academies in Danzhou just provide suitable conditions. It is said that each academie will order several copies of this newspaper, which will be used as a tool for internal brainwashing and external publicity.
Without asking, Xun Pengcheng knew that if any academy did not subscribe to this newspaper, it would soon lose out in the competition among its peers.And if you want to get a certain amount of exposure in this newspaper, you obviously have to spend real money to buy the page.Although Xun Pengcheng didn't know how big the circulation of this newspaper was, there were so many academies in Danzhou, and the cultural level of the local people was also among the best in Haihan, so its circulation must be higher than that of the "Sanya Express" he used to work for. up.
The larger the circulation, the higher the price of these promotional contents in the newspaper, and the overall income of the newspaper will also increase accordingly.Think about the advertisements for dried tofu that were brought back by the editor-in-chief in the express in the past, and the price was not much higher.If you can replace all the content of a newspaper issue with full-page advertisements, how much will you charge back?Xun Pengcheng couldn't help admiring the founder of this newspaper, who could think of such a business opportunity, and it seemed to be working well.
In addition to "Vocational Education Reference", there are two or three newspapers and periodicals in Danzhou that focus on literary content such as poetry and poetry.Xun Pengcheng took a quick look and found that these newspapers did not have too much commercial traces, and the few advertisements on them were almost all stationery items.But he doesn't think that private newspapers without commercial profits can survive for a long time. Are there really so many people subscribing to such literary-based newspapers?
Xun Pengcheng looked carefully at the contents of the newspapers, and found that the advertisements in each newspaper were almost concentrated on one or two customers, and the prices of the newspapers themselves were extremely low, so he understood the mystery.This kind of newspaper is also different from the operation mode of newspapers in the traditional sense. They should all be sponsored by merchants who sell stationery supplies.In other words, the newspaper itself is just a means of propaganda for those businesses.In exchange for more readers and coverage, the newspaper's distribution and operating costs are borne by the main sponsors.
This kind of business model is also rare in Sanya. There are very few newspapers that only serve a limited number of businesses like this, because doing so is almost tantamount to cutting off their own money.Xun Pengcheng even boldly speculated that maybe the behind-the-scenes owners of this kind of newspaper are those few merchants who advertise.As long as the target customer group is large enough, this kind of publicity will definitely have some effect, and it may not necessarily lose money to maintain the operation of the newspaper with this kind of operation method.
Eye-opening!Xun Pengcheng secretly lamented that this trip to Danzhou was really rewarding, and he learned something on the first day in the city.He worked in a newspaper office in Sanya for two years, and he didn't even know that there was a way of operating in Danzhou in this business.And no matter which of these two ways of running a newspaper, it should be much less pressure to survive than Express News.But having said that, these operating methods do not have a suitable environment outside Danzhou, otherwise they should have been introduced to Sanya long ago.
"I should have come to Danzhou to join the industry!" Xun Pengcheng had this thought in his mind, but then he thought again. At that time, he wanted to get the chance to become an official. Sanya was the political, economic and cultural center of Haihan in the eyes of outsiders. Naturally, there are many more opportunities. Even if I know that Danzhou has a better way out, I will definitely go to Sanya first to see.Besides, when I first arrived in Haihan, I was proud and arrogant. If I hadn't suffered repeated setbacks in Sanya, how could I have lowered my head and went to the newspaper office to be a errand reporter.
For Xun Pengcheng's research, he didn't know when it was dark. He didn't realize that he had been sitting in the room for half a day until he could hardly read the words on the newspaper.At this time, when his mind returned to the real environment, he felt his stomach was empty and very hungry. He opened the door and called the waiter, and asked him to buy a few famous local wines and dishes and bring them to the room. And tipped the buddy a little money.
Seeing Xun Pengcheng's extravagant offerings, the waiter quickly responded. After a while, he served Xun Pengcheng a bowl of hot Danzhou Leicha. The main ingredients of this Leicha include peanuts, sesame seeds, tea leaves, basil, rice shrimp, etc. , detoxification, and the effect of promoting body fluid, you can also pad your stomach before eating.
Soon the waiter brought two cold dishes and a bottle of wine, saying that some hot dishes were still waiting in the kitchen, and asked Xun Pengcheng to eat and wait.After waiting for another cup of tea, several local signature dishes were served one after another, such as Dongpo Hexiang Elbow, Nanji Yellow Skin Chicken, Stewed Wild Pork with Hairy Potato, and even the rice is the moray eel stewed rice created by the inn. .It can be said that Xun Pengcheng ate this table of food alone, which was very rich, and it was probably the most comfortable and comfortable meal he ate after leaving Sanya.After three glasses of wine, Xun Pengcheng even felt a new life.
However, during this period of time, Xun Pengcheng got used to being cautious in his words and deeds, and he didn't indulge himself to get drunk. He only poured half of a bottle of wine and stopped it on his own initiative.He asked the clerk to collect the food and drinks, brought hot water to take a shower in the room, and then went to sleep.
On the second day after arriving in Danzhou, Xun Pengcheng planned to go out to see the local customs.Before leaving, he called his buddy to find out if there were any places worth visiting in the local area, or if there were any recent activities to watch.
The clerk replied: "If you say that the most worth seeing in this place is the Academy City in the south of the city, that scene will definitely not be seen in other places."
Xun Pengcheng said: "I have seen the Academy City on the way to Danzhou, but what else is there to see?"
The clerk thought for a while and said, "If the guest officer came three months earlier, it would be just in time for the annual naval drill, and you can go to watch the excitement. If it is two months later, the fireworks display at the end of the year will be very exciting. Recently, Probably there are only various poetry gatherings held by some local literati, if you are interested, you can go to the street to look at those bulletin boards, usually there are such gatherings, and the organizers will post them in advance."
Xun Pengcheng thought that the naval drills could be watched by ordinary people?The "leapfrog" military exercise held by the Navy in the Beibu Gulf every summer is not just for military training, but also shoulders the task of demonstrating force to neighboring countries and selling arms.And every year before and after the military exercise, a large number of troops will be assembled near Danzhou Bay, and the entire Danzhou area will also enter a period of martial law that lasts for about two months.During this period, the ports in the northwest section of Hainan Island will be temporarily closed for several days, and all civilian ships are prohibited from entering the exercise waters.
As for the "crowd" mentioned by the guys, it probably just refers to the military parade on land before the military exercise begins. The ceremony allows ordinary people to watch the ceremony in a designated area, but Xun Pengcheng can see the National Day military parade in Sanya every year. There is not much interest in this kind of military parade in the military exercise.
As for the so-called poetry meeting where friends are met through literature, Xun Pengcheng was still a little interested in it a few years ago. He made a few doggerel poems and recited them casually, and wrote a few pictures in a pretentious manner. , and then a group of people eat and drink, travel around mountains and rivers, but they are also carefree.However, after experiencing such a turmoil in Sanya, Xun Pengcheng's mentality has already changed a lot. Most of the sour literati in the past have faded away, and he will no longer hold too much in social forms such as poetry clubs. interest.He was about to say a few perfunctory words and then go out for a walk, but what the guy said next made him change his mind.
"Guest officer, local literati gatherings are not just for writing poems. If you have any plans to do business locally, you can also go and have a look."
Xun Pengcheng wondered: "Could it be called a poetry club, but it's actually about business?"
The clerk replied: "Compose poetry and make money, you can do both! Those who have money and spare time to hold this kind of party are mostly big locals, so it's not bad for guest officials to meet new friends."
Xun Pengcheng suddenly felt that this guy really had a good eye and knew how to recommend this kind of activity to himself.Speaking of reciting poems and composing right, I really don't have much interest in it, but if it's an opportunity to get in touch with the upper class of society, then I can go and see what's going on.
Xun Pengcheng left the inn, followed the direction pointed by the staff, and soon saw the notice board at a crossroad.This kind of facility for posting various notices is also available on the streets of Sanya, and Xun Pengcheng is no stranger to this.In addition to posting government announcements, various private notices can also be posted here, such as tracing, renting, hiring, offering rewards, etc. Of course, the premise is that the notices cannot be pasted on the official announcements.As the inn clerk said, Xun Pengcheng soon found a notice of a literati gathering on the bulletin board.
This party announcement did not drag out the text because of the particularity of the target group, but wrote it in a very easy-to-understand manner: "It is scheduled for a certain day in the month that Danzhou Haifeng Poetry Society will hold a literary meeting in Fengming Mountain Villa in the west of the city. We will meet friends through literature for two days, and all talents from all walks of life are welcome to come." There is also a line of small words on the back: "All expenses of this event will be borne by the participants themselves."
Just looking at the style of writing, Xun Pengcheng would even think that this is an invitation letter written by a certain businessman for a product promotion event. interest.Obviously, this is not a gathering of literati in the general sense, and it reminds the participants that there will be a fee for going there. This will undoubtedly wash away some down-and-out literati who want to eat mixed food.
Xun Pengcheng couldn't help being a little curious. On the one hand, this so-called Haifeng Poetry Club wanted to recruit more participants by posting such weird notices, and on the other hand, it had to set up certain entry thresholds at this stage to exclude those who did not meet the conditions in advance. Those who meet the standard, what will be the content of this event.If it wasn't for the recommendation from the inn clerk, he probably wouldn't have thought that there would be so many ways in the local literati gathering.
But Xun Pengcheng hesitated again at the moment. He could feel that the organizers of the event were deliberately hiding their true purpose, and whether the content of this event was legal was what worried him most.When Xun Pengcheng was in Sanya, he got into trouble because he accidentally touched some politically sensitive areas. If he was not lucky enough, he would not be enjoying the blessings in Danzhou at this time, but working as a coolie in a hard labor camp somewhere .He is always careful now, he just doesn't want to fall into a certain pit again, after all good luck can protect him for a while, but certainly not forever.This literati gathering seemed to have a somewhat weird atmosphere just by looking at the notice, which made him really undecided.
Seeing that the time written in the notice happened to be today, Xun Pengcheng was afraid that if he stood here any longer, his position would become weak, so he turned around and left, wandering around the city.It's just that he couldn't help but still think about the strange notice, and unknowingly walked to another notice board in the city. Xun Pengcheng subconsciously leaned over to take a look, and sure enough, he saw that the notice of Haifeng Poetry Society was also posted here .
"Impossible, don't take risks!" Xun Pengcheng immediately reminded himself in his heart, don't be confused by this notice.He walked away a few steps, only to find that he had come to a city gate, and it was not the south gate that he entered yesterday.
Xun Pengcheng walked randomly and didn't know where he was going. After distinguishing the direction a little bit, he realized that the city gate in front of him was the Ximen Zhenhai Gate of Danzhou City.Xun Pengcheng thought about it, isn't the location of the literary meeting mentioned in the notice in the west of the city?Now I asked casually on the side of the road, and sure enough, not far from Zhenhai Gate, it is the Fengming Villa mentioned in the notice.
"Forget it, just go and have a look. If the situation is not right, just turn around and leave. Don't get too entangled." Xun Pengcheng knew that it was difficult to restrain his curiosity, so he could only comfort himself in his heart.
Seeing the black-clothed policemen on duty at the city gate, Xun Pengcheng rarely felt a sense of security: "This place is under the rule of Haihan, and lawbreakers should not be so rampant. If you see any clues, hurry up." Leave, as long as you return to the city, you will be fine."
(End of this chapter)
As the region with the most developed cultural and educational industries in Haihan, publications such as newspapers and periodicals have unique market conditions.The content of newspapers and periodicals here is not only based on current affairs news and national affairs like Sanya, but has a more diverse style.
For example, Xun Pengcheng bought a newspaper called "Vocational Education Reference" from the market. Its content is mainly vocational training courses from many local academies in Danzhou, basically all kinds of soft articles and advertisements. .Xun Pengcheng used to be an employee in this industry, so he could tell at a glance that the newspaper's survival mode was to advertise the signature majors of various academies.
This kind of industry newspaper may not be a new thing to travelers, but to people of this era, it is something new that they have never seen before.Even if Xun Pengcheng has been a reporter in Sanya for two years, he has never seen any industry in Sanya that publishes such newspapers. There is no other reason. The cultural quality of the people is not enough to support the distribution cost of a newspaper in a single industry. .However, the large number of academies in Danzhou just provide suitable conditions. It is said that each academie will order several copies of this newspaper, which will be used as a tool for internal brainwashing and external publicity.
Without asking, Xun Pengcheng knew that if any academy did not subscribe to this newspaper, it would soon lose out in the competition among its peers.And if you want to get a certain amount of exposure in this newspaper, you obviously have to spend real money to buy the page.Although Xun Pengcheng didn't know how big the circulation of this newspaper was, there were so many academies in Danzhou, and the cultural level of the local people was also among the best in Haihan, so its circulation must be higher than that of the "Sanya Express" he used to work for. up.
The larger the circulation, the higher the price of these promotional contents in the newspaper, and the overall income of the newspaper will also increase accordingly.Think about the advertisements for dried tofu that were brought back by the editor-in-chief in the express in the past, and the price was not much higher.If you can replace all the content of a newspaper issue with full-page advertisements, how much will you charge back?Xun Pengcheng couldn't help admiring the founder of this newspaper, who could think of such a business opportunity, and it seemed to be working well.
In addition to "Vocational Education Reference", there are two or three newspapers and periodicals in Danzhou that focus on literary content such as poetry and poetry.Xun Pengcheng took a quick look and found that these newspapers did not have too much commercial traces, and the few advertisements on them were almost all stationery items.But he doesn't think that private newspapers without commercial profits can survive for a long time. Are there really so many people subscribing to such literary-based newspapers?
Xun Pengcheng looked carefully at the contents of the newspapers, and found that the advertisements in each newspaper were almost concentrated on one or two customers, and the prices of the newspapers themselves were extremely low, so he understood the mystery.This kind of newspaper is also different from the operation mode of newspapers in the traditional sense. They should all be sponsored by merchants who sell stationery supplies.In other words, the newspaper itself is just a means of propaganda for those businesses.In exchange for more readers and coverage, the newspaper's distribution and operating costs are borne by the main sponsors.
This kind of business model is also rare in Sanya. There are very few newspapers that only serve a limited number of businesses like this, because doing so is almost tantamount to cutting off their own money.Xun Pengcheng even boldly speculated that maybe the behind-the-scenes owners of this kind of newspaper are those few merchants who advertise.As long as the target customer group is large enough, this kind of publicity will definitely have some effect, and it may not necessarily lose money to maintain the operation of the newspaper with this kind of operation method.
Eye-opening!Xun Pengcheng secretly lamented that this trip to Danzhou was really rewarding, and he learned something on the first day in the city.He worked in a newspaper office in Sanya for two years, and he didn't even know that there was a way of operating in Danzhou in this business.And no matter which of these two ways of running a newspaper, it should be much less pressure to survive than Express News.But having said that, these operating methods do not have a suitable environment outside Danzhou, otherwise they should have been introduced to Sanya long ago.
"I should have come to Danzhou to join the industry!" Xun Pengcheng had this thought in his mind, but then he thought again. At that time, he wanted to get the chance to become an official. Sanya was the political, economic and cultural center of Haihan in the eyes of outsiders. Naturally, there are many more opportunities. Even if I know that Danzhou has a better way out, I will definitely go to Sanya first to see.Besides, when I first arrived in Haihan, I was proud and arrogant. If I hadn't suffered repeated setbacks in Sanya, how could I have lowered my head and went to the newspaper office to be a errand reporter.
For Xun Pengcheng's research, he didn't know when it was dark. He didn't realize that he had been sitting in the room for half a day until he could hardly read the words on the newspaper.At this time, when his mind returned to the real environment, he felt his stomach was empty and very hungry. He opened the door and called the waiter, and asked him to buy a few famous local wines and dishes and bring them to the room. And tipped the buddy a little money.
Seeing Xun Pengcheng's extravagant offerings, the waiter quickly responded. After a while, he served Xun Pengcheng a bowl of hot Danzhou Leicha. The main ingredients of this Leicha include peanuts, sesame seeds, tea leaves, basil, rice shrimp, etc. , detoxification, and the effect of promoting body fluid, you can also pad your stomach before eating.
Soon the waiter brought two cold dishes and a bottle of wine, saying that some hot dishes were still waiting in the kitchen, and asked Xun Pengcheng to eat and wait.After waiting for another cup of tea, several local signature dishes were served one after another, such as Dongpo Hexiang Elbow, Nanji Yellow Skin Chicken, Stewed Wild Pork with Hairy Potato, and even the rice is the moray eel stewed rice created by the inn. .It can be said that Xun Pengcheng ate this table of food alone, which was very rich, and it was probably the most comfortable and comfortable meal he ate after leaving Sanya.After three glasses of wine, Xun Pengcheng even felt a new life.
However, during this period of time, Xun Pengcheng got used to being cautious in his words and deeds, and he didn't indulge himself to get drunk. He only poured half of a bottle of wine and stopped it on his own initiative.He asked the clerk to collect the food and drinks, brought hot water to take a shower in the room, and then went to sleep.
On the second day after arriving in Danzhou, Xun Pengcheng planned to go out to see the local customs.Before leaving, he called his buddy to find out if there were any places worth visiting in the local area, or if there were any recent activities to watch.
The clerk replied: "If you say that the most worth seeing in this place is the Academy City in the south of the city, that scene will definitely not be seen in other places."
Xun Pengcheng said: "I have seen the Academy City on the way to Danzhou, but what else is there to see?"
The clerk thought for a while and said, "If the guest officer came three months earlier, it would be just in time for the annual naval drill, and you can go to watch the excitement. If it is two months later, the fireworks display at the end of the year will be very exciting. Recently, Probably there are only various poetry gatherings held by some local literati, if you are interested, you can go to the street to look at those bulletin boards, usually there are such gatherings, and the organizers will post them in advance."
Xun Pengcheng thought that the naval drills could be watched by ordinary people?The "leapfrog" military exercise held by the Navy in the Beibu Gulf every summer is not just for military training, but also shoulders the task of demonstrating force to neighboring countries and selling arms.And every year before and after the military exercise, a large number of troops will be assembled near Danzhou Bay, and the entire Danzhou area will also enter a period of martial law that lasts for about two months.During this period, the ports in the northwest section of Hainan Island will be temporarily closed for several days, and all civilian ships are prohibited from entering the exercise waters.
As for the "crowd" mentioned by the guys, it probably just refers to the military parade on land before the military exercise begins. The ceremony allows ordinary people to watch the ceremony in a designated area, but Xun Pengcheng can see the National Day military parade in Sanya every year. There is not much interest in this kind of military parade in the military exercise.
As for the so-called poetry meeting where friends are met through literature, Xun Pengcheng was still a little interested in it a few years ago. He made a few doggerel poems and recited them casually, and wrote a few pictures in a pretentious manner. , and then a group of people eat and drink, travel around mountains and rivers, but they are also carefree.However, after experiencing such a turmoil in Sanya, Xun Pengcheng's mentality has already changed a lot. Most of the sour literati in the past have faded away, and he will no longer hold too much in social forms such as poetry clubs. interest.He was about to say a few perfunctory words and then go out for a walk, but what the guy said next made him change his mind.
"Guest officer, local literati gatherings are not just for writing poems. If you have any plans to do business locally, you can also go and have a look."
Xun Pengcheng wondered: "Could it be called a poetry club, but it's actually about business?"
The clerk replied: "Compose poetry and make money, you can do both! Those who have money and spare time to hold this kind of party are mostly big locals, so it's not bad for guest officials to meet new friends."
Xun Pengcheng suddenly felt that this guy really had a good eye and knew how to recommend this kind of activity to himself.Speaking of reciting poems and composing right, I really don't have much interest in it, but if it's an opportunity to get in touch with the upper class of society, then I can go and see what's going on.
Xun Pengcheng left the inn, followed the direction pointed by the staff, and soon saw the notice board at a crossroad.This kind of facility for posting various notices is also available on the streets of Sanya, and Xun Pengcheng is no stranger to this.In addition to posting government announcements, various private notices can also be posted here, such as tracing, renting, hiring, offering rewards, etc. Of course, the premise is that the notices cannot be pasted on the official announcements.As the inn clerk said, Xun Pengcheng soon found a notice of a literati gathering on the bulletin board.
This party announcement did not drag out the text because of the particularity of the target group, but wrote it in a very easy-to-understand manner: "It is scheduled for a certain day in the month that Danzhou Haifeng Poetry Society will hold a literary meeting in Fengming Mountain Villa in the west of the city. We will meet friends through literature for two days, and all talents from all walks of life are welcome to come." There is also a line of small words on the back: "All expenses of this event will be borne by the participants themselves."
Just looking at the style of writing, Xun Pengcheng would even think that this is an invitation letter written by a certain businessman for a product promotion event. interest.Obviously, this is not a gathering of literati in the general sense, and it reminds the participants that there will be a fee for going there. This will undoubtedly wash away some down-and-out literati who want to eat mixed food.
Xun Pengcheng couldn't help being a little curious. On the one hand, this so-called Haifeng Poetry Club wanted to recruit more participants by posting such weird notices, and on the other hand, it had to set up certain entry thresholds at this stage to exclude those who did not meet the conditions in advance. Those who meet the standard, what will be the content of this event.If it wasn't for the recommendation from the inn clerk, he probably wouldn't have thought that there would be so many ways in the local literati gathering.
But Xun Pengcheng hesitated again at the moment. He could feel that the organizers of the event were deliberately hiding their true purpose, and whether the content of this event was legal was what worried him most.When Xun Pengcheng was in Sanya, he got into trouble because he accidentally touched some politically sensitive areas. If he was not lucky enough, he would not be enjoying the blessings in Danzhou at this time, but working as a coolie in a hard labor camp somewhere .He is always careful now, he just doesn't want to fall into a certain pit again, after all good luck can protect him for a while, but certainly not forever.This literati gathering seemed to have a somewhat weird atmosphere just by looking at the notice, which made him really undecided.
Seeing that the time written in the notice happened to be today, Xun Pengcheng was afraid that if he stood here any longer, his position would become weak, so he turned around and left, wandering around the city.It's just that he couldn't help but still think about the strange notice, and unknowingly walked to another notice board in the city. Xun Pengcheng subconsciously leaned over to take a look, and sure enough, he saw that the notice of Haifeng Poetry Society was also posted here .
"Impossible, don't take risks!" Xun Pengcheng immediately reminded himself in his heart, don't be confused by this notice.He walked away a few steps, only to find that he had come to a city gate, and it was not the south gate that he entered yesterday.
Xun Pengcheng walked randomly and didn't know where he was going. After distinguishing the direction a little bit, he realized that the city gate in front of him was the Ximen Zhenhai Gate of Danzhou City.Xun Pengcheng thought about it, isn't the location of the literary meeting mentioned in the notice in the west of the city?Now I asked casually on the side of the road, and sure enough, not far from Zhenhai Gate, it is the Fengming Villa mentioned in the notice.
"Forget it, just go and have a look. If the situation is not right, just turn around and leave. Don't get too entangled." Xun Pengcheng knew that it was difficult to restrain his curiosity, so he could only comfort himself in his heart.
Seeing the black-clothed policemen on duty at the city gate, Xun Pengcheng rarely felt a sense of security: "This place is under the rule of Haihan, and lawbreakers should not be so rampant. If you see any clues, hurry up." Leave, as long as you return to the city, you will be fine."
(End of this chapter)