Chapter 2296
Chapter 2296
Chapter 2296
For the vast majority of ordinary people, the emergence of Jonesy Academy actually provides them with a choice, allowing them to obtain another life-changing prospect at a lower cost besides the traditional way of studying and taking the imperial examination. Opportunity.
Of course, not everyone needs this kind of choice, and not everyone has the courage to try new things.But even if there are a hundred, two or three out of a thousand people think this is a new way to try, then with the huge local population base, Jonesy College is enough to get the required students.
Of course, to convince the public that Jonesy College has the ability to bring new hope to their lives, the role of publicity is undoubtedly very important.Fortunately, Zhang Jinbao has several years of practical experience in this area. He is very clear about who his target audience is and what issues these people are most concerned about. The promotional strategies he formulates are also very targeted.
Moreover, in the prior communication with Li Nai, Zhang Jinbao made a detailed and complete statement of his concept, which made Li Nai fully aware of the feasibility of this project, so he used the resources of Furuifeng to give him great support. support.
But Guangzhou is an unfamiliar area after all, and the influence of Jonesy College here is almost zero. Although the promotional activities are going smoothly, Zhang Jinbao is still not fully sure of the results that can be achieved, and it is inevitable that he will still feel Some uneasy.If the first shot fails to attract the expected number of local students, Freedom may not be willing to give such a high degree of cooperation in the next round of enrollment.
However, this uneasiness did not last for too long. After several days of intensive publicity inside and outside Guangzhou, the number of people who registered on the spot and wanted to enroll in the school has exceeded the upper limit of the academy's enrollment.
Then in the next few days, some people actually found the academy at the southern foot of Baiyun Mountain by themselves according to the address announced on the admission notice, expressing their intention to enroll.However, at this time, various preparations within the academy are still in progress, and the conditions for the start of the school are not met, so those who are more willing to enroll can only be asked to pay the tuition fees first and complete the registration procedures to ensure that they will have Qualify for the first batch of admissions, and then let them come back when school starts.
Several teachers transferred from Danzhou also arrived in Guangzhou a few days later. In addition to their personal luggage, they also brought textbooks and teaching aids needed for the start of the Guangzhou branch.The chariot and horse company under Fu Ruifeng sent ten horse-drawn carriages to the Pearl River Wharf twice before finally transferring all the supplies they brought to the academy.
At this time, Zhang Jinbao still did not stop the propaganda work, but changed to other methods.He asked Fu Ruifeng to release the news through its own channels, and the future employment needs will be given priority to the graduates of Jonesy College.This is equivalent to adding another weight to guarantee employment on the basis of the previous credit endorsement for the academy.
Although this incident was frequently mentioned in the previous publicity, it was far less influential than Fu Ruifeng's own release of the news from Zhang Jinbao's mouth.As a large business with the largest business scale in Guangdong, the income level of Furuifeng's employees is naturally better than that of ordinary companies. Therefore, this employment prospect still has considerable new attraction for ordinary people.
In addition, there are also some rumors about Jonesy Academy, which are slowly spreading in the Guangzhou market.Especially about the employment situation of the students of Johnsey College, a topic that the spectators are most concerned about, there are various revelations that are said to come from the parties involved.
The employment situation of Jonesy College students in the past few years can be described as quite good, which is why Zhang Jinbao dared to take employment as the focus of publicity.He knows what those people who intend to choose Jonesy College to study expect. Employment prospects are the main reason for them to enroll, so he released some news to make them believe that Jonesy College can solve their livelihood in the future. question, and that was enough to drive these people to a decision.
During this period, although Li Nai did not personally participate in these promotional activities of the academy, he would also receive reports from his subordinates and have a better understanding of the current promotional progress and enrollment situation.
Li Nai insisted on cooperating with Jonesy Academy, not only endorsed it, but also took out a good manor at home as the place for the academy to operate, and provided various resources for early publicity. Of course, these measures will There are certain business risks.However, Zhang Jinbao's performance did not disappoint him. The school plan is being realized step by step, and the actual effect is even better than he expected.
In such a situation, Li Nai could also make a request to his father, asking him to fulfill his previous promise and invite prominent figures in the Guangzhou area to attend the opening ceremony of Jonesy College.
Li Jifeng is happy to see the success of this matter. First of all, he also wants to use the means of investing in the cultural industry to enhance his social influence.Although Jonesy College is not an educational institution in the traditional sense, it is still a place for teaching and educating people. Donating to schools is like building bridges and paving roads, and distributing food for disaster relief. Establish a social image of being kind and benevolent.
Second, inviting celebrities from all walks of life to attend through such an opportunity is also a good opportunity to deal with these upper-level figures.Li Jifeng is not worried that he will owe a lot of favors because of this. In many cases, debts to favors are the real beginning of building a strong relationship, and the utilitarian nature of standing for an educational institution is not so obvious. On the contrary, it is a good opportunity to win the hearts of the people. Some bureaucrats who want to show off provide an excellent stage.
So Fu Ruifeng took the lead to send out multiple invitation letters to Guangzhou and surrounding areas, indicating the opening date of Johnsey College Guangzhou Branch. Those who have received the invitation letters are invited to attend the ceremony at that time.
Of course, the people who can receive the invitation are all local elites, so after the news spreads, there will be gossip people in the market, and count who Fu Ruifeng has sent invitations to.Those who are not within the scope of his invitation, this social status is obviously almost meaningless, at least they are excluded from Li Jifeng's social circle.
With this method, the opening time of the academy also made another wave of publicity.Now even people who have no interest in Jonesy Academy will notice the emergence of this new thing because of the participation of the upper class.Many people who did not pay attention to this matter began to eagerly ask, what is the origin of this Jonesy Academy, what is so special about it, it has such a great influence, and it has once again promoted the academy invisibly. popularity.
At this time, some colleagues finally realized that although Jonesey College would not directly compete with local colleges for students, it had absorbed all the attention of the local society from educational institutions in a very short period of time.Of course, this will not immediately shake the business foundation of the local academies, but the degree of attention of the whole society to it makes these colleagues a little worried about the future changes in the situation - who is the real orthodox academies?
Before the emergence of Johnsey Academy, there is no doubt about the answer. The teaching content of the academy should be the Four Books and Five Classics. If the teacher does not teach a subset of classics and history, can it still be called an orthodox academy?However, after the emergence of Jonesy Academy, an alternative academy that claims not to teach the Four Books and Five Classics, it has attracted the attention of the local people in one fell swoop, and many people even intend to enroll in this unorthodox-sounding academy.
Although the peers all think that the propaganda of Jonesy Academy is suspected of sensationalism, but this method seems to be quite successful. Not only has it captured the attention of the people at the bottom, but now even the upper classes of society have begun to pay attention to this alternative academy.From top to bottom, the whole of Guangzhou seems to be discussing matters related to Jonesy College, but such enthusiasm has never happened to local colleges.
But at this time, it seems too late to take some restrictive measures against Jonesy College, not only because he can't afford to offend Fu Ruifeng, who is cooperating with him, but also because the current social attention to Jonesy College is already very high. Hostile measures may be magnified by public opinion and affect their own reputation. This is an unacceptable risk for local academies who cherish feathers.
The most frustrating thing for the local college is that many celebrities were invited to the opening ceremony of Jonesy College, including many celebrities in the local cultural circles, but they did not send invitations to their peers to watch the ceremony. Build good relationships with local colleges.
Of course, if it is a situation where the well water does not violate the river water, then that’s all right. After all, the educational content and direction of Johnsey College are quite different from those of local colleges, and the competition among peers in the future does not seem to be too fierce.However, the matter did not stop there. A few days before the start of the Jonesey Academy, teachers from various local academies offered to resign and no longer continue to teach.
Then some academies discovered that these people did not intend to leave Guangzhou to find another job after resigning, but planned to jump directly to Jonesy Academy.
Although Jonesey College does not teach traditional content such as the Four Books, the Five Classics and the Stereotyped Essay, it also has literacy courses to help students with poor foundations better receive vocational training and education.Most of the college's professional course teachers are craftsmen from various industries, and they are not good at teaching cultural courses, so the college still needs to find some real teachers to take charge of these teaching tasks.
Considering the labor cost, the potential cost of transferring people from Danzhou will be much higher than hiring people locally, and there will be an adaptation period after coming to Guangzhou. Of course, it is far worse than finding a way to solve the labor demand locally.
If you have enough time, you can slowly recruit people locally. However, the start time of the Guangzhou branch has entered the countdown, so you can’t be too particular about things, so you can directly recruit people from the local colleges through intermediaries such as dental banks. .
Jonesy College did not have high requirements for the teachers who taught cultural courses, so those who were not highly valued in the original college became the targets of poaching.Zhang Jinbao directly offered to double his income, and soon invited a few people to work for him.
Zhang Jinbao doesn't care what the local academies think of him. When he was in Danzhou, the competition between academies was based on strength. When he came to Guangzhou, Li Nai also made a promise that he would resolve the hostility from outside for the academies. , so even though this poaching method might offend the local colleagues, he used it without any scruples.
At the same time, Zheng Zuo, who was limited by his schedule, had already left Guangzhou to go home.Compared with Zhang Jinbao, who also came to Guangzhou, Zheng Zuo's errands were not smooth, and there were many obstacles in the open and in the dark, which made it difficult for him to see the Annan Guild Hall start construction before leaving Guangzhou.
Although the matter of land acquisition has been negotiated with the Li family, Zheng Zuo did not get a clear answer when all the residents on the land will be relocated.The only good thing is that he has not invested a large amount of money in Guangzhou so far, and even the land purchase fee will not be paid until the Li family completes the land acquisition and demolition for him.
But the problem is that Zheng Zuo doesn't care about these expenses. He only hopes that the Annan Guild Hall he planned can be opened in Guangzhou as soon as possible, so as to open up direct trade channels between Annan and Guangzhou, so that future trade activities will no longer be necessary. Transit through Haihan, and there is no need to accept Haihan's supervision.In terms of operating costs, the cost saved in one or two years may be able to offset the cost of building Annan Guild Hall in Guangzhou.
Although the plan is good, it still cannot prevent Hai Han and Fu Ruifeng from stumbling behind the joint efforts.So Zheng Zuo was really not in a good mood when he left Guangzhou, which also affected his impression of Guangzhou and Daming to a certain extent, and this was exactly what Hai Han expected to achieve.
From the perspective of Haihan officials, of course they hope to bring all the trade activities between Annan and Daming under their own control. It is better for organizations like the Annan Guild Hall not to appear in Daming territory.Chen Tianqi reported the Annan people's movements in Guangzhou to Sanya, which was affirmed by the Executive Committee.
Of course, Chen Tianqi will not describe in detail the various means used in this report, and the Executive Committee will also tacitly not ask what kind of difficulties the Annan people encountered in Guangzhou.As long as the goal is achieved, the Guangzhou Office has already recorded a meritorious service.
However, the implementation part of this process mainly depended on the Li family to handle it properly, and the Guangzhou Office did not directly participate in it. At most, it was Chen Tianqi who showed Haihan's attitude to the Li family.And Chen Tianqi didn't know that Li Jifeng's bad opinion of the Annan people was the real reason why the Li family was secretly obstructing the matter. He only acted like this when the Li family understood Haihan's intentions.Under such blunders and collisions, the two sides cooperated very tacitly.
(End of this chapter)
For the vast majority of ordinary people, the emergence of Jonesy Academy actually provides them with a choice, allowing them to obtain another life-changing prospect at a lower cost besides the traditional way of studying and taking the imperial examination. Opportunity.
Of course, not everyone needs this kind of choice, and not everyone has the courage to try new things.But even if there are a hundred, two or three out of a thousand people think this is a new way to try, then with the huge local population base, Jonesy College is enough to get the required students.
Of course, to convince the public that Jonesy College has the ability to bring new hope to their lives, the role of publicity is undoubtedly very important.Fortunately, Zhang Jinbao has several years of practical experience in this area. He is very clear about who his target audience is and what issues these people are most concerned about. The promotional strategies he formulates are also very targeted.
Moreover, in the prior communication with Li Nai, Zhang Jinbao made a detailed and complete statement of his concept, which made Li Nai fully aware of the feasibility of this project, so he used the resources of Furuifeng to give him great support. support.
But Guangzhou is an unfamiliar area after all, and the influence of Jonesy College here is almost zero. Although the promotional activities are going smoothly, Zhang Jinbao is still not fully sure of the results that can be achieved, and it is inevitable that he will still feel Some uneasy.If the first shot fails to attract the expected number of local students, Freedom may not be willing to give such a high degree of cooperation in the next round of enrollment.
However, this uneasiness did not last for too long. After several days of intensive publicity inside and outside Guangzhou, the number of people who registered on the spot and wanted to enroll in the school has exceeded the upper limit of the academy's enrollment.
Then in the next few days, some people actually found the academy at the southern foot of Baiyun Mountain by themselves according to the address announced on the admission notice, expressing their intention to enroll.However, at this time, various preparations within the academy are still in progress, and the conditions for the start of the school are not met, so those who are more willing to enroll can only be asked to pay the tuition fees first and complete the registration procedures to ensure that they will have Qualify for the first batch of admissions, and then let them come back when school starts.
Several teachers transferred from Danzhou also arrived in Guangzhou a few days later. In addition to their personal luggage, they also brought textbooks and teaching aids needed for the start of the Guangzhou branch.The chariot and horse company under Fu Ruifeng sent ten horse-drawn carriages to the Pearl River Wharf twice before finally transferring all the supplies they brought to the academy.
At this time, Zhang Jinbao still did not stop the propaganda work, but changed to other methods.He asked Fu Ruifeng to release the news through its own channels, and the future employment needs will be given priority to the graduates of Jonesy College.This is equivalent to adding another weight to guarantee employment on the basis of the previous credit endorsement for the academy.
Although this incident was frequently mentioned in the previous publicity, it was far less influential than Fu Ruifeng's own release of the news from Zhang Jinbao's mouth.As a large business with the largest business scale in Guangdong, the income level of Furuifeng's employees is naturally better than that of ordinary companies. Therefore, this employment prospect still has considerable new attraction for ordinary people.
In addition, there are also some rumors about Jonesy Academy, which are slowly spreading in the Guangzhou market.Especially about the employment situation of the students of Johnsey College, a topic that the spectators are most concerned about, there are various revelations that are said to come from the parties involved.
The employment situation of Jonesy College students in the past few years can be described as quite good, which is why Zhang Jinbao dared to take employment as the focus of publicity.He knows what those people who intend to choose Jonesy College to study expect. Employment prospects are the main reason for them to enroll, so he released some news to make them believe that Jonesy College can solve their livelihood in the future. question, and that was enough to drive these people to a decision.
During this period, although Li Nai did not personally participate in these promotional activities of the academy, he would also receive reports from his subordinates and have a better understanding of the current promotional progress and enrollment situation.
Li Nai insisted on cooperating with Jonesy Academy, not only endorsed it, but also took out a good manor at home as the place for the academy to operate, and provided various resources for early publicity. Of course, these measures will There are certain business risks.However, Zhang Jinbao's performance did not disappoint him. The school plan is being realized step by step, and the actual effect is even better than he expected.
In such a situation, Li Nai could also make a request to his father, asking him to fulfill his previous promise and invite prominent figures in the Guangzhou area to attend the opening ceremony of Jonesy College.
Li Jifeng is happy to see the success of this matter. First of all, he also wants to use the means of investing in the cultural industry to enhance his social influence.Although Jonesy College is not an educational institution in the traditional sense, it is still a place for teaching and educating people. Donating to schools is like building bridges and paving roads, and distributing food for disaster relief. Establish a social image of being kind and benevolent.
Second, inviting celebrities from all walks of life to attend through such an opportunity is also a good opportunity to deal with these upper-level figures.Li Jifeng is not worried that he will owe a lot of favors because of this. In many cases, debts to favors are the real beginning of building a strong relationship, and the utilitarian nature of standing for an educational institution is not so obvious. On the contrary, it is a good opportunity to win the hearts of the people. Some bureaucrats who want to show off provide an excellent stage.
So Fu Ruifeng took the lead to send out multiple invitation letters to Guangzhou and surrounding areas, indicating the opening date of Johnsey College Guangzhou Branch. Those who have received the invitation letters are invited to attend the ceremony at that time.
Of course, the people who can receive the invitation are all local elites, so after the news spreads, there will be gossip people in the market, and count who Fu Ruifeng has sent invitations to.Those who are not within the scope of his invitation, this social status is obviously almost meaningless, at least they are excluded from Li Jifeng's social circle.
With this method, the opening time of the academy also made another wave of publicity.Now even people who have no interest in Jonesy Academy will notice the emergence of this new thing because of the participation of the upper class.Many people who did not pay attention to this matter began to eagerly ask, what is the origin of this Jonesy Academy, what is so special about it, it has such a great influence, and it has once again promoted the academy invisibly. popularity.
At this time, some colleagues finally realized that although Jonesey College would not directly compete with local colleges for students, it had absorbed all the attention of the local society from educational institutions in a very short period of time.Of course, this will not immediately shake the business foundation of the local academies, but the degree of attention of the whole society to it makes these colleagues a little worried about the future changes in the situation - who is the real orthodox academies?
Before the emergence of Johnsey Academy, there is no doubt about the answer. The teaching content of the academy should be the Four Books and Five Classics. If the teacher does not teach a subset of classics and history, can it still be called an orthodox academy?However, after the emergence of Jonesy Academy, an alternative academy that claims not to teach the Four Books and Five Classics, it has attracted the attention of the local people in one fell swoop, and many people even intend to enroll in this unorthodox-sounding academy.
Although the peers all think that the propaganda of Jonesy Academy is suspected of sensationalism, but this method seems to be quite successful. Not only has it captured the attention of the people at the bottom, but now even the upper classes of society have begun to pay attention to this alternative academy.From top to bottom, the whole of Guangzhou seems to be discussing matters related to Jonesy College, but such enthusiasm has never happened to local colleges.
But at this time, it seems too late to take some restrictive measures against Jonesy College, not only because he can't afford to offend Fu Ruifeng, who is cooperating with him, but also because the current social attention to Jonesy College is already very high. Hostile measures may be magnified by public opinion and affect their own reputation. This is an unacceptable risk for local academies who cherish feathers.
The most frustrating thing for the local college is that many celebrities were invited to the opening ceremony of Jonesy College, including many celebrities in the local cultural circles, but they did not send invitations to their peers to watch the ceremony. Build good relationships with local colleges.
Of course, if it is a situation where the well water does not violate the river water, then that’s all right. After all, the educational content and direction of Johnsey College are quite different from those of local colleges, and the competition among peers in the future does not seem to be too fierce.However, the matter did not stop there. A few days before the start of the Jonesey Academy, teachers from various local academies offered to resign and no longer continue to teach.
Then some academies discovered that these people did not intend to leave Guangzhou to find another job after resigning, but planned to jump directly to Jonesy Academy.
Although Jonesey College does not teach traditional content such as the Four Books, the Five Classics and the Stereotyped Essay, it also has literacy courses to help students with poor foundations better receive vocational training and education.Most of the college's professional course teachers are craftsmen from various industries, and they are not good at teaching cultural courses, so the college still needs to find some real teachers to take charge of these teaching tasks.
Considering the labor cost, the potential cost of transferring people from Danzhou will be much higher than hiring people locally, and there will be an adaptation period after coming to Guangzhou. Of course, it is far worse than finding a way to solve the labor demand locally.
If you have enough time, you can slowly recruit people locally. However, the start time of the Guangzhou branch has entered the countdown, so you can’t be too particular about things, so you can directly recruit people from the local colleges through intermediaries such as dental banks. .
Jonesy College did not have high requirements for the teachers who taught cultural courses, so those who were not highly valued in the original college became the targets of poaching.Zhang Jinbao directly offered to double his income, and soon invited a few people to work for him.
Zhang Jinbao doesn't care what the local academies think of him. When he was in Danzhou, the competition between academies was based on strength. When he came to Guangzhou, Li Nai also made a promise that he would resolve the hostility from outside for the academies. , so even though this poaching method might offend the local colleagues, he used it without any scruples.
At the same time, Zheng Zuo, who was limited by his schedule, had already left Guangzhou to go home.Compared with Zhang Jinbao, who also came to Guangzhou, Zheng Zuo's errands were not smooth, and there were many obstacles in the open and in the dark, which made it difficult for him to see the Annan Guild Hall start construction before leaving Guangzhou.
Although the matter of land acquisition has been negotiated with the Li family, Zheng Zuo did not get a clear answer when all the residents on the land will be relocated.The only good thing is that he has not invested a large amount of money in Guangzhou so far, and even the land purchase fee will not be paid until the Li family completes the land acquisition and demolition for him.
But the problem is that Zheng Zuo doesn't care about these expenses. He only hopes that the Annan Guild Hall he planned can be opened in Guangzhou as soon as possible, so as to open up direct trade channels between Annan and Guangzhou, so that future trade activities will no longer be necessary. Transit through Haihan, and there is no need to accept Haihan's supervision.In terms of operating costs, the cost saved in one or two years may be able to offset the cost of building Annan Guild Hall in Guangzhou.
Although the plan is good, it still cannot prevent Hai Han and Fu Ruifeng from stumbling behind the joint efforts.So Zheng Zuo was really not in a good mood when he left Guangzhou, which also affected his impression of Guangzhou and Daming to a certain extent, and this was exactly what Hai Han expected to achieve.
From the perspective of Haihan officials, of course they hope to bring all the trade activities between Annan and Daming under their own control. It is better for organizations like the Annan Guild Hall not to appear in Daming territory.Chen Tianqi reported the Annan people's movements in Guangzhou to Sanya, which was affirmed by the Executive Committee.
Of course, Chen Tianqi will not describe in detail the various means used in this report, and the Executive Committee will also tacitly not ask what kind of difficulties the Annan people encountered in Guangzhou.As long as the goal is achieved, the Guangzhou Office has already recorded a meritorious service.
However, the implementation part of this process mainly depended on the Li family to handle it properly, and the Guangzhou Office did not directly participate in it. At most, it was Chen Tianqi who showed Haihan's attitude to the Li family.And Chen Tianqi didn't know that Li Jifeng's bad opinion of the Annan people was the real reason why the Li family was secretly obstructing the matter. He only acted like this when the Li family understood Haihan's intentions.Under such blunders and collisions, the two sides cooperated very tacitly.
(End of this chapter)